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GENERAL TEACHING PROGRAMME

MARKET

LEADER

3rd Edition

PRE - INTERMEDIATE

__________________

ÁREA DE LENGUA EXTRANJERA

INGLÉS

MARKET LEADER Teaching Programme

UNIT 1: CAREERS

I. AIMS

• To read an article from the Telegraph about jobseekers and internet
• To read information about three candidates for a position of Sales and Marketing
• To listen to an interview with the Finance Director of a TV company
• To listen to three people talking about their careers
• To listen to a phone call
• To listen to three interviews to three candidates for a job
• To speak about their career plan
• To make an offer
• To describe ability
• To make a request
• To make a phone call
• To debate about the best characteristics to get a job
• To write an email describing three strong points of a selected candidate for a position
• To know the form and use of the modal verbs
• To know useful language and expressions to make and receive phone calls
• To know vocabulary about career moves
• To improve the pronunciation of the English Language
• To improve the intonation of the English Language
• To recognize the word stress II. CONTENTS Communication Skills
• Reading an article from the Telegraph about jobseekers and internet
• Reading information about three candidates for a position of Sales and Marketing
• Listening to an interview with the Finance Director of a TV company
• Listening to three people talking about their careers
• Listening to a phone call
• Listening to three interviews to three candidates for a job
• Speaking about their career plan
• Writing an email describing three strong points of a selected candidate for a position

an effective and constructive way in social and working life. It is linked to personal and social well-being. An understanding of codes of conduct and customs in the different environments in which individuals operate is essential. Civic competence, and particularly knowledge of social and political concepts and structures (democracy, justice, equality, citizenship and civil rights) equips individuals to engage in active and democratic participation;

- Knowledge and connection with the world and environment It is the foundation for acquiring more specific skills and knowledge needed to interact with the world around. This should include awareness of ethical values and promote good governance. - Cultural awareness and expression which involves appreciation of the importance of the creative expression of ideas, experiences and emotions in a range of media (music, performing arts, literature, and the visual arts). - Being autonomous: is the ability to turn ideas into action. It involves creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. To have a positive attitude towards the English Language. To improve the four skills studied. To listen to the teacher’s explanations with respect and interest. ASSESSMENT I. Communication skills

• Students’ Book. Revision Unit A, page 32
• Students’ Book. Working across cultures: saying “no” politely
• DVD-ROM, Unit 1 II. Language reflections
• Students’ Book. Revision Unit A, page 32
• DVD-ROM, Unit 1
• Vocabulary trainer

III. Sociocultural aspects

• Students’ Book. Revision Unit A, page 32
• DVD-ROM, Unit 1

UNIT 2: COMPANIES

I. AIMS

• To read a report about a financial performance
• To read an article from the Financial Times about and Indian company
• To read an article from the Guardian about a British company
• To read a job advertisement
• To listen to an interview with the CEO of a food company
• To listen to an interview with the Chief Executive Officer of Nature’s way Foods
• To speak about companies
• To describe companies
• To speak about running their own company
• To speak the good and bad points of bringing someone from outside to run a family-owned business
• To present a company
• To introduce themselves using proper expressions
• To use the present simple
• To use the present continuous
• To write a proposal
• To write an investment plan
• To show interest in Dino Conti Ice Cream: decide on the best way to invest in a company’s future
• To listen to the beginning of a presentation by the Director if the Human Resources at DCV Fashions
• To listen to an excerpt from a board meeting
• To improve the pronunciation of the English Language
• To improve the intonation of the English Language
• To recognize the word stress II. CONTENTS Communication Skills
• Reading a report about a financial performance
• Reading an article from the Financial Times
• Reading an article from the Guardian
• Reading a job advertisement
• Listening to an interview
• Speaking about companies
• Describing companies
• Speaking about running their own company
• Speaking the good and bad points of bringing someone from outside to run a family-owned business
• Writing a proposal
• Listening to the beginning of a presentation by the Director if the Human Resources at DCV Fashions

listen to the rest of the classmates and have a positive attitude towards them.

- Social and civic competences. Social competence refers to personal, interpersonal and intercultural competence and all forms of behaviour that equip individuals to participate in an effective and constructive way in social and working life. It is linked to personal and social well-being. An understanding of codes of conduct and customs in the different environments in which individuals operate is essential. Civic competence, and particularly knowledge of social and political concepts and structures (democracy, justice, equality, citizenship and civil rights) equips individuals to engage in active and democratic participation; - Knowledge and connection with the world and environment It is the foundation for acquiring more specific skills and knowledge needed to interact with the world around. This should include awareness of ethical values and promote good governance. - Cultural awareness and expression which involves appreciation of the importance of the creative expression of ideas, experiences and emotions in a range of media (music, performing arts, literature, and the visual arts). - Being autonomous: is the ability to turn ideas into action. It involves creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. To have a positive attitude towards the English Language. To improve the four skills studied. To listen to the teacher’s explanations with respect and interest. ASSESSMENT I. Communication skills

• Students’ Book. Revision Unit A, page 32
• Students’ Book. Working across cultures: saying “no” politely
• DVD-ROM, Unit 2 II. Language reflections
• Students’ Book. Revision Unit A, page 32
• DVD-ROM, Unit 2
• Vocabulary trainer

III. Sociocultural aspects

• Students’ Book. Revision Unit A, page 32
• DVD-ROM, Unit 2

UNIT 3: SELLING

I. AIMS

• To read an article from www.ukprwire.com about women on top in new sales industries survey
• To read an advertisement about megaluxe hotels
• To listen to an interview with the Director of Marketing of a TV shopping channel
• To listen to people talking about their shopping habits
• To listen to a conversation between people from the Urban Transport Department of a city in China
• To negotiate
• To debate about selling
• To speak about selling
• To write a negotiating letter
• To write an advice sheet on how to be a good salesperson
• To know the form and use of the modal verbs
• To work on a partnership between a jet charter company and a hotel group
• To improve the pronunciation of the English Language
• To improve the intonation of the English Language
• To recognize the word stress II. CONTENTS Communication Skills
• Reading a web article top
• Reading an advertisement
• Listening to an interview
• Listening to people talking
• Listening to a conversation
• Speaking about selling
• Writing a negotiating letter
• Writing an advice sheet Language reflections A. Language and grammar functions
• Modals 2
• Making sales B. Vocabulary
• Expressions to state aims
• Expressions to make concessions
• Expressions to reject suggestions
• Expressions to get an agreement

- Knowledge and connection with the world and environment It is the foundation for acquiring more specific skills and knowledge needed to interact with the world around. This should include awareness of ethical values and promote good governance. - Cultural awareness and expression which involves appreciation of the importance of the creative expression of ideas, experiences and emotions in a range of media (music, performing arts, literature, and the visual arts). - Being autonomous: is the ability to turn ideas into action. It involves creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. To have a positive attitude towards the English Language. To improve the four skills studied. To listen to the teacher’s explanations with respect and interest. ASSESSMENT I. Communication skills

• Students’ Book. Revision Unit A, page 32
• Students’ Book. Working across cultures: saying “no” politely
• DVD-ROM, Unit 3 II. Language reflections
• Students’ Book. Revision Unit A, page 32
• DVD-ROM, Unit 3
• Vocabulary trainer

III. Sociocultural aspects

• Students’ Book. Revision Unit A, page 32
• DVD-ROM, Unit 3

UNIT 4: GREAT IDEAS

I. AIMS

• To read an extract from a talk
• To read an article from the Times Online about translators
• To read an article from This is London online about safer cycling
• To read an article from The Guardian Online about going for gold
• To read the Laszlo Biro story
• To read an article about unusual attractions
• To listen to an interview with a researcher
• To listen to a talk by the head of a research and development department
• To listen to an interview about great business ideas
• To listen to a marketing department discuss their new smartphone
• To speak about great ideas
• To speak about unusual attractions
• To speak about what makes a great idea
• To decide on the best idea for a new attraction
• To write a report
• To show agreement
• To show disagreement
• To know verb and noun combinations
• To know the from and use of the past simple
• To know the form and use of the past continuous
• To improve the pronunciation of the English Language
• To improve the intonation of the English Language
• To recognize the word stress II. CONTENTS Communication Skills
• Reading an extract from a talk
• Reading articles
• Reading a story
• Listening to an interview
• Listening to a talk
• Listening to an interview
• Listening to discussion
• Speaking about great ideas
• Speaking about unusual attractions
• Speaking about what makes a great idea
• Writing a report

awareness of methods and opportunities; to have an active participation in the activities developed in the classroom. To listen to the rest of the classmates and have a positive attitude towards them.

- Social and civic competences. Social competence refers to personal, interpersonal and intercultural competence and all forms of behaviour that equip individuals to participate in an effective and constructive way in social and working life. It is linked to personal and social well-being. An understanding of codes of conduct and customs in the different environments in which individuals operate is essential. Civic competence, and particularly knowledge of social and political concepts and structures (democracy, justice, equality, citizenship and civil rights) equips individuals to engage in active and democratic participation; - Knowledge and connection with the world and environment It is the foundation for acquiring more specific skills and knowledge needed to interact with the world around. This should include awareness of ethical values and promote good governance. - Cultural awareness and expression which involves appreciation of the importance of the creative expression of ideas, experiences and emotions in a range of media (music, performing arts, literature, and the visual arts). - Being autonomous: is the ability to turn ideas into action. It involves creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. To have a positive attitude towards the English Language. To improve the four skills studied. To listen to the teacher’s explanations with respect and interest. ASSESSMENT I. Communication skills

• Students’ Book. Revision Unit B, page 62
• Students’ Book. Working across cultures: doing business internationally
• DVD-ROM, Unit 4 II. Language reflections
• Students’ Book. Revision Unit B, page 62
• DVD-ROM, Unit 4
• Vocabulary trainer

III. Sociocultural aspects

• Students’ Book. Revision Unit B, page 62
• DVD-ROM, Unit 4

UNIT 5: STRESS

I. AIMS

• To read a web article about business owners feeling stressed
• To read advertisements suggesting ways of reducing stress amongst staff
• To listen to an interview with the Director of Marketing at a Health consultancy
• To listen to someone speaking about stress, giving advise on health at work
• To listen to a discussion
• To speak about stressful situations and activities
• To write recommendations against stress
• To suggest ways of reducing stress
• To know the form and use of the past simple
• To know the form and use of the present perfect
• To know expressions to give an opinion
• To improve the pronunciation of the English Language
• To improve the intonation of the English Language
• To recognize the word stress II. CONTENTS Communication Skills
• Reading an extract from a talk
• Reading articles
• Reading a story
• Listening to an interview
• Listening to a talk
• Listening to an interview
• Listening to discussion
• Speaking about great ideas
• Speaking about unusual attractions
• Speaking about what makes a great idea
• Writing a report Language reflections A. Language and grammar functions
• Past simple
• Past continuous B. Vocabulary
• Expressions to make suggestions
• Expressions to give opinions Sociocultural Aspects
• To think and talk about stress
• To debate about health and work

ideas, experiences and emotions in a range of media (music, performing arts, literature, and the visual arts).

- Being autonomous: is the ability to turn ideas into action. It involves creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. To have a positive attitude towards the English Language. To improve the four skills studied. To listen to the teacher’s explanations with respect and interest. ASSESSMENT I. Communication skills

• Students’ Book. Revision Unit B, page 62
• Students’ Book. Working across cultures: doing business internationally, page 60
• DVD-ROM, Unit 5 II. Language reflections
• Students’ Book. Revision Unit B, page 62
• DVD-ROM, Unit 5
• Vocabulary trainer

III. Sociocultural aspects

• Students’ Book. Revision Unit B, page 62
• DVD-ROM, Unit 5

UNIT 6: ENTERTAINING

I. AIMS

• To read an interview with three corporate entertainment experts
• To read an email
• To read advertisements
• To listen to an interview with the Chief Executive of a corporate entertainment company
• To listen to dialogues
• To listen to five conversations at a conference
• To listen to two colleagues in the marketing department discussing the planning of a conference
• To speak about a corporate entertaining
• To speak about an unusual dish from their country
• To speak about entertainment
• To write an email inviting the overseas sales managers to attend this year’s conference
• To greet someone
• To make small talk
• To choose the location for a sales conference
• To know multiword verbs
• To know vocabulary about eating and drinking
• To improve the pronunciation of the English Language
• To improve the intonation of the English Language
• To recognize the word stress II. CONTENTS Communication Skills
• Reading an interview
• Reading an email
• Reading advertisements
• Listening to an interview
• Listening to dialogues
• Listening to five conversations at a conference
• Listening to two colleagues in the marketing department discussing the planning of a conference
• Speaking about a corporate entertaining
• Speaking about an unusual dish from their country
• Speaking about entertainment
• Writing an email inviting the overseas sales managers to attend this year’s conference Language reflections A. Language and grammar functions
• Multiword verbs

understanding of codes of conduct and customs in the different environments in which individuals operate is essential. Civic competence, and particularly knowledge of social and political concepts and structures (democracy, justice, equality, citizenship and civil rights) equips individuals to engage in active and democratic participation;

- Knowledge and connection with the world and environment It is the foundation for acquiring more specific skills and knowledge needed to interact with the world around. This should include awareness of ethical values and promote good governance. - Cultural awareness and expression which involves appreciation of the importance of the creative expression of ideas, experiences and emotions in a range of media (music, performing arts, literature, and the visual arts). - Being autonomous: is the ability to turn ideas into action. It involves creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. To have a positive attitude towards the English Language. To improve the four skills studied. To listen to the teacher’s explanations with respect and interest. ASSESSMENT I. Communication skills

• Students’ Book. Revision Unit B, page 62
• Students’ Book. Working across cultures: doing business internationally, page 60
• DVD-ROM, Unit 6 II. Language reflections
• Students’ Book. Revision Unit B, page 62
• DVD-ROM, Unit 6
• Vocabulary trainer

III. Sociocultural aspects

• Students’ Book. Revision Unit B, page 62
• DVD-ROM, Unit 6

UNIT 7: NEW BUSINESS

I. AIMS

• To read an article from the Financial Times about kids’ discount idea that makes billions in two years
• To read an article from the Financial Times about help with exports
• To listen to interviews with the CEO of a money transfer company and the CEO of a food company
• To listen to four extracts from a radio business-news programme
• To debate about economy in their country
• To discuss the biggest economic problems in their country
• To speak about business and business sectors
• To speak about good businesses
• To say large numbers
• To say fractions
• To know British and American English differences
• To say decimals
• To say percentages
• To say currencies
• To write a short paragraph about the economic profile in their country
• To write an e-mail to the Head of the Chamber of Commerce of a country they have chosen
• To choose the location for a new factory
• To know the form and use of time clauses
• To know economic terms
• To know vocabulary about numbers
• To improve the pronunciation of the English Language
• To improve the intonation of the English Language
• To recognize the word stress II. CONTENTS Communication Skills
• Reading articles
• Listening to interviews with the CEO of a money transfer company and the CEO of a food company
• Listening to four extracts from a radio business-news programme
• Speaking about economy in their country
• Speaking about the biggest economic problems in their country
• Speaking about business and business sectors
• Writing a short paragraph about the economic profile in their country
• Writing an e-mail to the Head of the Chamber of Commerce of a country they have chosen Language reflections A. Language and grammar functions