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Working Together, Beginning, Staying Together, Misguided Tendency, Equate Social Marketing, Social Advertising, Social Marketing Mix, Intervention Mix, Theoretical Base, Social and Behavioural Science are some points from questions of past exam paper.
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Exam Code(s): 1MSM1, 1PIB
Exam(s): MSc (Marketing)
Mode Code(s): MK 576
Module(s) SOCIAL MARKETING
Paper No.: 1.
Repeat Paper: ____ Special Paper: ____
External Examiner(s): Professor Peter Naude
Internal Examiner(s): Dr. Declan Fleming
Dr. Christine Domegan
Instructions: Please answer three (3) questions.
All questions carry equal marks.
Duration: Two hours.
No. of Answer Books: As required by students.
Requirements: Release to Library: Yes
Handout
MCQ
Statistical Tables
Graph Paper
Log Graph Paper
Other Material
No. of Pages: Two including cover page.
Discipline(s): Marketing.
Please answer any three of the following questions
Elaborate upon the intervention mix in social marketing, with examples.
Critically reflect upon the historical and contemporary exchange theoretical foundations of social marketing.
Detail the key ethical problems faced by the social marketer and how these can be addressed in practice.