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An overview of two popular change management models: william bridges' transition model and kotter's 8-step change model. Bridges' model focuses on the psychological aspects of change, while kotter's model emphasizes the practical steps for leading and implementing change within an organization. Both models offer valuable insights for individuals and organizations undergoing transformation.
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Steps Transformation Suggestions
Examine market and competitive realities Identify and discuss crisis, potential crisis, or major opportunities Provide evidence from outside the organization that change is necessary
Assemble a group with enough power to lead the change effort Attract key change leaders by showing enthusiasm and commitment Encourage the group to work together as a team
Create a vision to help direct the change effort Develop strategies for achieving that vision
Build alignment and engagement through stories Use every vehicle possible to communicate the new vision and strategies Keep communication simple and heartfelt Teach new behaviors by the example of the guiding coalition
Remove obstacles to the change Change systems and / or structures that work against the vision
Plan for and achieve visible performance improvements Recognize and reward those involved in bringing the improvements to life
Plan for and create visible performance improvements Recognize and reward personnel involved in the improvements Reinforce the behaviours shown that led to the improvements