Change Management Models: Bridges' Transition Model and Kotter's 8-Step Change Model, Study notes of Communication

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William Bridges’ Change and Transition Framework

Bridges’ Transition Model

KOTTER'S 8-STEP CHANGE MODEL

http://www.kotterinternational.com/the-8-step-process-for-leading-change/

Steps Transformation Suggestions

1. CREATE a sense of urgency

 Examine market and competitive realities  Identify and discuss crisis, potential crisis, or major opportunities  Provide evidence from outside the organization that change is necessary

2. BUILD a Guiding Coalition

 Assemble a group with enough power to lead the change effort  Attract key change leaders by showing enthusiasm and commitment  Encourage the group to work together as a team

3. FORM Strategic Vision and Initiatives

 Create a vision to help direct the change effort  Develop strategies for achieving that vision

4. ENLIST Volunteer Army

 Build alignment and engagement through stories  Use every vehicle possible to communicate the new vision and strategies  Keep communication simple and heartfelt  Teach new behaviors by the example of the guiding coalition

5. ENABLE Action by Removing Barriers

 Remove obstacles to the change  Change systems and / or structures that work against the vision

6. GENERATE short term wins

 Plan for and achieve visible performance improvements  Recognize and reward those involved in bringing the improvements to life

7. SUSTAIN Acceleration

 Plan for and create visible performance improvements  Recognize and reward personnel involved in the improvements  Reinforce the behaviours shown that led to the improvements

8. INSTITUTE Change ^ Articulate the connections between the new behaviors and corporate success