Unit 1 Assignment: Competitive Business Factors 1
Amazon.com Inc
MT140 Intro to Management
Synopsis: Amazon Changes Everything
Amazon was just a bookstore at one point, and then became a massive place to buy any
product needed from clothing to groceries from your local store. Not only did they become a
leader in electronic shopping, but they also created their own brand-named electronic devices
such as Kindle, Echo, Fire TV and Tablet, and many more. But how did Amazon go from just a
bookstore in 1994 to the biggest e-commerce shopping website in the world? Jefferey P Bezos
had this idea to do something crazy and use the ‘www’ to market out his books and started up an
ecommerce website called “Cadabra” which was later changed to Amazon. Believe it or not, his
parents were the ones that invested in his concept and he warned them that they would or may
not lose 70% of their investment. As we know today, it was the multi-million-dollar idea. So,
from the garage he started out in to the 840,000 employees he has all around the country in the
U.S (Bstrategy, 2020).
https://bstrategyhub.com/swot-analysis-of-amazon-amazon-swot/
Amazon has the largest selection of e-commerce merchandise platform for every type of
consumer there is. Their brand image in the market consistently focuses on the competitive
environmental factors, however, has had some issues with the macroenvironment factors that we
see today. However, that does that avoid the fact that, they also have the best prices and value for
its customers and are at a constant all time high when it comes to their stocks and assets. Their
products sold on behalf of third-parties, account for 70% of Amazon’s total revenue (Hoover,
