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UARK INTRODUCTION TO SUPPLY CHAIN
EXAM 2 QUESTIONS AND CORRECT
ANSWERS GRADED A+ 2025
A __________ customer strategy focuses on minimal product customization
Standardized
Customer service strategy impacts the supply chain on four primary dimensions, including:
Communication, convenience, dependability, time
E-commerce has impacted distribution channels in a variety of ways, including:
All of the above:
- Cost structures
- Customer service requirements
- Shipping quantities
- Asset utilization
Customer Relationship Management (CRM) can be an effective tool because it:
All of the above:
- Captures detailed customer information
- Customizes communications
- Aids/Contributes to market segmentation
- Can be added to larger ERP systems
A consumer who purchases a Dell computer would be a customer of which type of operation:
manufacturing operations
Marketing focuses on the __________ area of the supply chain
downstream
____________ looks at an entire market as having the same characteristics:
mass marketing
Does not try to please all customers with the same product
target marketing
•Results in higher priced products
niche strategy
•Product is designed to meet the needs of an individual customer
•Can reduce supply chain intermediary transaction costs
•Also called one-to-one marketing
•High degree of customization possible with customer relationship management software
micro marketing
Customer Relationship Management (CRM) software uses automated customer transactions to gather data
Customer Relationship Management (CRM) software
a process of enhancing the level of customer satisfaction by meeting or exceeding customer expectations
Customer service
Customer service impacts on supply chain:
time, dependability, communications, convenience
an approach to sales that seeks to provide the customer with a seamless shopping experience across multiple channels
Omnichannel
the transaction is directly from the producer to end-user or final customer
Direct channel of distribution
intermediaries such as wholesalers and retailers are used to sell to final customers
Indirect channel of distribution
A(n) __________ process focuses on providing product customization using highly skilled workers, low volume, and general-purpose equipment
Intermittent
Modules that are offered as part of an ERP system include:
All of the above
From TOC, "exploiting the constraint" means to:
finds ways to best utilize the constraint
a structured set for activities or steps with specified outcomes
business process
variation is a problem because:
consumes resources and adds complexity and uncertainty
indicates how much of capacity is actually being used
capacity utlization
utilization effective=
actual output/effective capacity
utilization design=
actual output/design capacity
fully integrated computer-based system used by organizations to manage resources throughout the supply chain
Enterprise Resource Planning (ERP)
Reasons for implementing sustainable measures in SCM include:
all of the above
- Compliance with regulations
- Positive community relations
- Increasing revenues
- Moral/Ethical obligations
Sustainability can increase revenue through creating of financial value by
process improvements
Meeting present needs without compromising the ability of future generations to meet their own needs
sustainability
financial payoffs
-reduced operating costs
- increased revenue
- lower administrative costs
- lower capital costs
- stock market premiums
operational payoffs
•process innovation
•productivity gains
•reduced cycle times
•improved resource yields
•waste minimization
Customer-related Payoffs
•increased customer satisfaction
•product innovation
•market share increase
•improved reputation
•new market opportunities
Organizational Payoffs
•employee satisfaction
•improved stakeholder relationships
•reduced regulatory intervention
•reduced risk
•increased organizational learning
maintaining societies' long-term well-being
-economic issues
-population issues
Social sustainability
•Management's purpose is to make more money
•uncooperative behavior with other agendas
crisis-oriented environmental management
-environmental regulations are a cost of doing business
measures distance between production source and retail location
food mile
A long-range plan for the design and ongoing management of all supply chain decisions that support the business strategy
supply chain strategy
A type of Cost-Productivity Advantage, that enables the company to spread its fixed costs over a greater volume
economies of scale
Building blocks of SCM strategy include:
all of the above
- operations
- sourcing
- customer service
- distribution
Ways that companies can gain a value advantage include:
value-segmenting
Customer Service strategy focuses primarily on:
How the company is going to meet the demands of its customers
The most effective strategy for companies that produce standardized, commodity products is:
make-to-stock
Distribution strategy involves decisions about:
How to get products to customers
What provides companies with a competitive advantage
well-designed supply chain
Sourcing strategy involves decisions about
local
Barriers to implementing an effective global strategy include:
all of the above
- management of overall costs
- Risk of political instability
- Exchange rate risks
- Longer lead times
For supply chain companies, globalization trends have resulted in:
greater competition
Economic issues and populations issues are mainly related to:
social sustainability
rapid growth of globalization and international trade are results of
- advances in transportation
- advances in technology
- rise in personal income
focus on bringing standardization to global marketGlobal marketing
Global marketing
focus on micro-segmentation of customers and products
Local marketing
one strategy to help merge global and local marketing approaches
product postponement
Competitive priority that relates to having efficient, integrated operation
cost
Investing in and utilizing RFID tag technology typically fits with which competitive priority
Quality
Reasonable Care Ethic
The aspect of the Supply Chain Sustainability Model that reflects all positive and negative impacts on stakeholders
sustainability performance
When monetizing the environmental and social impacts of a supply chain, ______ relates to the costs of avoiding damages before they occur.
cost-of-control
The category in the marketing mix that relates most to quality and packaging is.
Product
A strategy for managing increased supply chain complexity
segmentation
The place category in the marketing mix relates to
market coverage
The process by which companies capture customer needs and preferences
Voice of the customer
Viewing customer service as an activity relates to
Meeting basic customer needs
