TO: Al Cohen
FROM: Liana Casciani
RE: 8-11
2. The Walt Disney Company and Subsidiaries reports say that the long-lived assets
“Fair value is determined based on discounted cash flows or appraised values,
depending upon the nature of the assets.”
3. 1.03 Billion
5. Ratio Analysis:
a. A financial ratio of net sales to fixed assets. The fixed-asset turnover ratio measures a
company's ability to generate net sales from fixed-asset investments - specifically
property, plant and equipment (PP&E) - net of depreciation. A higher fixed-asset
turnover ratio shows that the company has been more effective in using the investment
in fixed assets to generate revenues.
b. 2010 2009 2008
38.06B/36.18B 36.15B/34.99B 37.84B/38.84B
=1.05B =1.03B =.97 B
c. Throughout the last three years they have increased their effectiveness in using the
investment in fixed assets to generate revenues.
d. Entertainment ratio was unavailable