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Annamalai University Bechelor of Science Fashion Design First Year 2010, Fashion ,Style, constant fashion,peak fashion,fads,seasons, Channels of distribution, Fashion forecast, Vertical flow theory,Fashion language,Acceptance, Fashion look, stages of the fashion cycle.
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Name of the Candidate :
( FASHION DESIGN ) ( FIRST YEAR ) ( PAPER - XIII )
113. BASICS OF FASHION
May ] [ Time : 3 Hours
Maximum : 60 Marks
Answer ALL questions.
Fill in the blanks :
sub- to refers and popular is Style 2.
division to ..........
Fashion. (a)
Distinguished designs. (b)
by supported when Fashion (c)
consumers.
the above. None of (d)
When a fashion is constant or long lasting 3.
such as salwar kameez and saree, it is
called ...........
Basic. (a)
Classic. (b)
Fad. (c)
Both (a) and (b). (d)
becomes fashion the peak, the After 4.
available at the .........
Cheapest price. (a)
Mark-down price. (b)
Low promotional price levels. (c)
All the above. (d)
following. the of THREE any Answer
five look with fashion fads, on 24. Discuss
examples.
its on Write distribution. - of 26. Channels
negative side in marketing.
winter wear.
