Download Test Paper - Basics of Fashion - Annamalai University Bechelor of Science Fashion Design First Year - 2008 and more Study notes Fashion Business Basics in PDF only on Docsity!
Register Number:
Name of the Candidate:
B.Sc DEGREE EXAMINATION, 2008
(FASHION DESIGN)
FIRST YEARPAPER-XIII
113. BASICS OF FASHION
Dec.
)^
( Time: 3 Hours
Maximum: 60 Marks
SECTION-A
I.^
Fill in the blanks
(15×1=15)
Increased leisure time ___________ the fashion cycle.
Secondary
level
fashion
business
composed
of
___________.
_____________
is^
the
characteristic
distinctive
appearance of a garment.
An individual owning the business, assuming risks, iscalled __________.
_____________
consists
of
activities
involved
in
selling directly to ultimate consumers for non-businessuse.
6.^
A style that remains in general fashion acceptance foran extended period of time is called ___________.
7.^
An association of two or more persons to carry as co-owners of a business is called __________.
8.^
The
fashion
that
sweeps
popularity
and
quickly
disappears is called ___________.
9.^
An corporation selling its shares to open market iscalled ___________.
___________
is
the
chief
governing
body
of
the
corporation.
The
two
theories
of
clothing
are
_________
and
__________.
Coco was the name given to __________.
___________
are
studies
that
portrays
potential
customers.
___________
divides
consumers
into
homogeneous
forget segments.
____________ is an arrangement whereby firms aregiven permission to produce.
SECTION-B
(5×3=15)
II
Write short notes on any FIVE of the followingquestions.
1.^
Down flow theory
2.^
The corporation and the franchise
3.^
Scope of fashion business
4.^
Stages of fashion cycle
5.^
Counter & window displays
6.^
Basic theory of selling
7.^
Factors affecting choice of distribution
SECTION-C
(3×10=30)
III
Write short notes on any THREE of the following
1.^
Explain about the components of fashion
2.^
Marketing Research
3.^
Consumption of fashion goods
4.^
Theories of clothing origin
5.^
Elaborate on the Intangibles of fashion
