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Test Paper - Basics of Fashion - Annamalai University Bechelor of Science Fashion Design First Year - 2008, Study notes of Fashion Business Basics

Annamalai University Bechelor of Science Fashion Design First Year - 2008Down flow theory,The corporation and the franchise,Scope of fashion business, Stages of fashion cycle,Counter & window displays,Basic theory of selling,Factors affecting choice of distributioncomponents of fashion,Marketing Research,Consumption of fashion goods, clothing origin, Intangibles of fashion.

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2010/2011

Uploaded on 09/20/2011

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Register Number:
6741
Name of the Candidate:
B.Sc DEGREE EXAMINATION, 2008
(FASHION DESIGN)
FIRST YEAR
PAPER-XIII
113. BASICS OF FASHION
Dec.) (Time: 3 Hours
Maximum: 60 Marks
SECTION-A
I. Fill in the blanks (15×1=15)
1. Increased leisure time ___________ the fashion cycle.
2. Secondary level fashion business composed of
___________.
3. _____________ is the characteristic distinctive
appearance of a garment.
4. An individual owning the business, assuming risks, is
called __________.
5. _____________ consists of activities involved in
selling directly to ultimate consumers for non-business
use.
pf2

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Register Number:

Name of the Candidate:

B.Sc DEGREE EXAMINATION, 2008

(FASHION DESIGN)

FIRST YEARPAPER-XIII

113. BASICS OF FASHION

Dec.

)^

( Time: 3 Hours

Maximum: 60 Marks

SECTION-A

I.^

Fill in the blanks

(15×1=15)

Increased leisure time ___________ the fashion cycle.

Secondary

level

fashion

business

composed

of

___________.

_____________

is^

the

characteristic

distinctive

appearance of a garment.

An individual owning the business, assuming risks, iscalled __________.

_____________

consists

of

activities

involved

in

selling directly to ultimate consumers for non-businessuse.

6.^

A style that remains in general fashion acceptance foran extended period of time is called ___________.

7.^

An association of two or more persons to carry as co-owners of a business is called __________.

8.^

The

fashion

that

sweeps

popularity

and

quickly

disappears is called ___________.

9.^

An corporation selling its shares to open market iscalled ___________.

___________

is

the

chief

governing

body

of

the

corporation.

The

two

theories

of

clothing

are

_________

and

__________.

Coco was the name given to __________.

___________

are

studies

that

portrays

potential

customers.

___________

divides

consumers

into

homogeneous

forget segments.

____________ is an arrangement whereby firms aregiven permission to produce.

SECTION-B

(5×3=15)

II

Write short notes on any FIVE of the followingquestions.

1.^

Down flow theory

2.^

The corporation and the franchise

3.^

Scope of fashion business

4.^

Stages of fashion cycle

5.^

Counter & window displays

6.^

Basic theory of selling

7.^

Factors affecting choice of distribution

SECTION-C

(3×10=30)

III

Write short notes on any THREE of the following

1.^

Explain about the components of fashion

2.^

Marketing Research

3.^

Consumption of fashion goods

4.^

Theories of clothing origin

5.^

Elaborate on the Intangibles of fashion