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Annamalai University Bechelor of Science Fashion Design First Year - 2008Down flow theory,The corporation and the franchise,Scope of fashion business, Stages of fashion cycle,Counter & window displays,Basic theory of selling,Factors affecting choice of distributioncomponents of fashion,Marketing Research,Consumption of fashion goods, clothing origin, Intangibles of fashion.
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Register Number:
Name of the Candidate:
Dec.
( Time: 3 Hours
Maximum: 60 Marks
Fill in the blanks
Increased leisure time ___________ the fashion cycle.
Secondary
level
fashion
business
composed
of
is^
the
characteristic
distinctive
appearance of a garment.
An individual owning the business, assuming risks, iscalled __________.
consists
of
activities
involved
in
selling directly to ultimate consumers for non-businessuse.
A style that remains in general fashion acceptance foran extended period of time is called ___________.
7.^
An association of two or more persons to carry as co-owners of a business is called __________.
8.^
The
fashion
that
sweeps
popularity
and
quickly
disappears is called ___________.
9.^
An corporation selling its shares to open market iscalled ___________.
is
the
chief
governing
body
of
the
corporation.
The
two
theories
of
clothing
are
and
Coco was the name given to __________.
are
studies
that
portrays
potential
customers.
divides
consumers
into
homogeneous
forget segments.
____________ is an arrangement whereby firms aregiven permission to produce.
Write short notes on any FIVE of the followingquestions.
1.^
Down flow theory
2.^
The corporation and the franchise
3.^
Scope of fashion business
4.^
Stages of fashion cycle
5.^
Counter & window displays
6.^
Basic theory of selling
7.^
Factors affecting choice of distribution
Write short notes on any THREE of the following
1.^
Explain about the components of fashion
2.^
Marketing Research
3.^
Consumption of fashion goods
4.^
Theories of clothing origin
5.^
Elaborate on the Intangibles of fashion