Name: KEY
SWOT Analysis Quiz
A
1.
Which of the following SWOT elements are internal factors for a business?
A. Strengths and Weaknesses
B. Opportunities and Threats
C. Strengths and Opportunities
D. Weaknesses and Threats
C
2.
Which of the following is false regarding why a SWOT Analysis is used?
A. To build on the strengths of a business
B. To minimize the weaknesses of a business
C. To reduce opportunities available to a business
D. To counteract threats to a business
B
3.
How often should a SWOT Analysis be performed?
A. Only when specific issues need to be addressed
B. At least once per year
C. Only when the business starts
D. Every 3-5 years
D
4.
Which of the following could be a strength?
A. Weather
B. A new international market
C. A price that is too high
D. The location of a business
C
5.
Which of the following could be a weakness?
A. A developing market such as the Internet
B. Competitors with access to better channels of distribution
C. Poor quality of goods and services
D. Special marketing expertise
B
6.
Which of the following could be an opportunity?
A. Having quality processes and procedures
B. Moving into new market segments that offer improved profits
C. Damaged reputation
D. A new competitor in your home market
A
7.
Which of the following could be a threat?
A. Changes in technology
B. A market vacated by an ineffective competitor
C. Location of your business
D. Lack of marketing expertise
