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Definitions for key terms and concepts in survey research, including survey methods, data collection techniques, response biases, and sampling strategies. Students and researchers in fields such as sociology, psychology, and marketing will find this information useful for understanding survey research and designing effective surveys.
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a research method in which an investigator asks questions of a respondent TERM 2
DEFINITION 2 data collection that includes every member of a population of interest TERM 3
DEFINITION 3 a set consisting of every person or data point that would be of interest to a researcher TERM 4
DEFINITION 4 sub set of a population from which a sample is actually selected. TERM 5
DEFINITION 5 in survey research, question that respondents answer using their own words, un constrained by choices provided by the researcher
in survey research, a question that contains a set of answers that a respondent chooses TERM 7
DEFINITION 7 the tendency of respondents to be satisfied with the first acceptable response to a question or task, even if it is not the best TERM 8
DEFINITION 8 phenomenon of memory in which events that occurred in the distant past are remembered as having occurred more recently than they actually did TERM 9
DEFINITION 9 memories that are available for retrieval at anytime TERM 10
DEFINITION 10 memories that are available for retrieval only when cued by exposure to info that cues those memories
tendency of respondents to search for the best response for the question TERM 17
DEFINITION 17 tendency of respondents to give the same answer to questions regardless of content TERM 18
DEFINITION 18 in survey research, a non-random, biased sampling technique in which people choose to participate in the research rather than being selected by the investigator TERM 19
DEFINITION 19 population of interest that is hard to study because the people in those groups are engaged in activities that may be embarrassing or illegal, so they do not want to be recognized as members of that population TERM 20
DEFINITION 20 a set of sampling techniques that relies on people who know about a population or are members of that population to gain access to information about the group
chain-referral sampling technique in which one person from a population of interest identifies another person from that population to a researcher who contacts that second person, then that new individual refers yet another person, for as many stages as desired by the researcher TERM 22
DEFINITION 22 sampling technique that relies on getting info from people who know about a population of interest rather than from members of that population themselves TERM 23
DEFINITION 23 sampling technique that relies on finding locations that attract members of the population of interest and getting info from these people at such locations. TERM 24
DEFINITION 24 sampling technique in which a researcher uses a member of the population of interest to actively recruit others, often with some incentive like money TERM 25
DEFINITION 25 Researchers have greatest confidence in being able to generalize the results of research based on?