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The hearing between the UK competition authority and Tesco regarding their competitive offering, pricing strategy, and product range in the UK groceries market. Tesco discusses their national plans and local adaptations, the importance of pricing and range, and their view on the impact of the merger with Asda on the market. The document also touches upon Tesco's online sales, fuel offer, and general merchandise products.
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Competitive offering
this is also the strategy followed by the rest of the big four (by which Tesco meant Sainsbury’s, Asda, Morrisons and themselves). Marketing plan
that at the moment there are different discounter retailers, but with a similar share of the market.
Competitive offering
Competitors
Competitive offering