Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community for help and clear up your study doubts
Discover the best universities in your country according to Docsity users
Free resources
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN MYSORE CITY. While there is data regarding behavior on various Brands of Shampoo. But there is no data regarding Consumer behavior with respect to various Brands in Mysore. How demographic factors are affecting purchasing decisions of Consumers. Mysore being one of the developing city in India, my Study will be useful for Shampoo Brands to understand the Consumers behavior in Mysore
Typology: Study Guides, Projects, Research
1 / 14
This page cannot be seen from the preview
Don't miss anything!
Syed Rehan Jabbar
Project Guide, Dr. Tanushree Haldar Assistant Professor MYRA School of Business 25 March 2019
INTRODUCTION (^) In this competitive era, people are obsessed with their appearance and look. To improve their appearance & look people especially the youths they used so many products. Traditionally, only females are conscious toward their look & appearance but today, both male & female consumers are conscious towards their appearance. This trend has provided tremendous opportunity for the manufacturers to produce and sell of such products. Shampoo is one of the products, which has popularized from last two decades. In Mysore city of Karnataka all the modern products like shampoo is widely used by the residents irrespective of their age and other demographic factors. (^) Today the shampoo marketplace is very jam-packed and ready for action and so numerous companies are trying to capture the market. Each invention is diverse by excellence, cost, perfume, volume. Hence, it becomes extremely necessary to recognize what factors are influencing the clients much towards a great brand name. So, that the market could be reviewed to know the grounds and circumstances inspiring the consumer for preferring a particular brand.
PROJECT OBJECTIVES
RESEARCH METHODOLOGY
Once Twice Thrice Morethan Thrice 0 5 10 15 20 25 30 35 40 45
how often do you Shampoo your hair in a week (^) On a average how
It was observed from the graph and table that on an average how often you shampoo your hairs in a week. The given data revealed that most of the respondents using shampoo thrice in a week (50 %), 24% use twice in a week, 8% respondents using shampoo only once in a week and 8% respondents using shampoo only. and 8% respondents using shampoo more than thrice in a week.
3.MONTHLY EXPENDUTURE ON SHAMPOO Below 500 501-1000 1001 - 1500 above 1500
Monthly Expenditure on Shampoo Monthly Expenditure on Shampoo
It was observed from the graph and table that monthly expenditure on shampoo. The given data revealed that most of the respondents spend below 500 with 71% (57). 501-1000 were 26.25% (21), 1001-1500 were 1.25% (1), above 1500 were 2.5% (2)
Family Doctor Advertisement Self
Factors influencing the purchase of the brand (1 is highest & 4 is lowest) Factors influencing the purchase of the Brand (1 is highest & 4 is lowest)^1 2 3
It was observed from the graph and table that Advertisement is the most influencing factor in the purchase of a Brand preferred with 32 ( 40% ) respondents followed by Self with 16 respondents.
6.REASONS FOR PREFERING VARIOUS BRANDS OF SHAMPOO It was observed from the graph and table that Remove Dandruff & Dryness is the most preferred expectation (5=strongly agree) of customers from a shampoo brand with 28 ( 35%) respondents followed by Price, Quality and Brand. It was observed from the graph and table that more usage for low price is the least preferred expectation with 9 (11.25%) respondent
5=strongly agree, 4=agree, 3= neutral, 2= dissagree, 1= strongly dissagree Axis Title
LIMITATION OF THE STUDY Limited to Mysore region Brands taken into consideration were limit. Respondent were urban youth who uses internet Primary data collected through online survey only Time Constraints Reliability of collected data
