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STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN MYSORE CITY, Study Guides, Projects, Research of Marketing Research

STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN MYSORE CITY. While there is data regarding behavior on various Brands of Shampoo. But there is no data regarding Consumer behavior with respect to various Brands in Mysore. How demographic factors are affecting purchasing decisions of Consumers. Mysore being one of the developing city in India, my Study will be useful for Shampoo Brands to understand the Consumers behavior in Mysore

Typology: Study Guides, Projects, Research

2019/2020

Uploaded on 04/28/2020

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STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO
VARIOUS BRANDS OF SHAMPOO IN MYSORE CITY
Submitted by,
Syed Rehan Jabbar
MYDM_32_2020
PGDM 1
MYRA School of Business
Project Guide,
Dr. Tanushree
Haldar
Assistant Professor
MYRA School of
Business
25 March 2019
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Download STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN MYSORE CITY and more Study Guides, Projects, Research Marketing Research in PDF only on Docsity!

STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO

VARIOUS BRANDS OF SHAMPOO IN MYSORE CITY

Submitted by,

Syed Rehan Jabbar

MYDM_32_

PGDM 1

MYRA School of Business

Project Guide, Dr. Tanushree Haldar Assistant Professor MYRA School of Business 25 March 2019

INTRODUCTION  (^) In this competitive era, people are obsessed with their appearance and look. To improve their appearance & look people especially the youths they used so many products. Traditionally, only females are conscious toward their look & appearance but today, both male & female consumers are conscious towards their appearance. This trend has provided tremendous opportunity for the manufacturers to produce and sell of such products. Shampoo is one of the products, which has popularized from last two decades. In Mysore city of Karnataka all the modern products like shampoo is widely used by the residents irrespective of their age and other demographic factors.  (^) Today the shampoo marketplace is very jam-packed and ready for action and so numerous companies are trying to capture the market. Each invention is diverse by excellence, cost, perfume, volume. Hence, it becomes extremely necessary to recognize what factors are influencing the clients much towards a great brand name. So, that the market could be reviewed to know the grounds and circumstances inspiring the consumer for preferring a particular brand.

PROJECT OBJECTIVES

To identify the most preferred brand of the Shampoo.

To study on an average how often consumer

shampoo their hair in a week.

To study monthly expenditure of consumer on

purchase of shampoo.

 To study level of satisfaction among male & female

consumers.

To study the Factors influencing the purchase of the

Shampoo brand.

To study the reasons for preferring various brands of

shampoo Brands in Mysore region.

RESEARCH METHODOLOGY

 DESIGN OF QUESTIONNAIRE:

The questionnaire consisted of mainly some closed-questions like age, family size,

income and gender. Some open-ended questions like features of Shampoo,

satisfaction level with the current Shampoo. The questionnaire is such that shows

the priority list of different Consumer in every possible aspect.

 DATA COLLECTION METHOD:

I used the Primary Data collection to collect responses by means of a Qualtrics

questionnaire.

 DESIGN OF SAMPLE SURVEY:

For this study I received 80 responses from various consumers. Out of 80, 60

responses were given by Male and 20 responses were female. This study

during the months of October 2018 to march 2019 to analyze the study on

consumers' preference towards various brands of shampoo.

The method adopted in this study is online questionnaire link and requested to fill

the questionnaire via Email and Whatsapp.

2. ON A AVERAGE HOW OFTEN DO YOU SHAMPOO YOUR HAIR IN A WEEK

Once Twice Thrice Morethan Thrice 0 5 10 15 20 25 30 35 40 45

how often do you Shampoo your hair in a week (^) On a average how

often do you

Shampoo your

hairs in a week

Count

Once 8 (10%)

Twice 24 (30%)

Thrice 40 (50%)

more than thrice 8 (10%)

It was observed from the graph and table that on an average how often you shampoo your hairs in a week. The given data revealed that most of the respondents using shampoo thrice in a week (50 %), 24% use twice in a week, 8% respondents using shampoo only once in a week and 8% respondents using shampoo only. and 8% respondents using shampoo more than thrice in a week.

3.MONTHLY EXPENDUTURE ON SHAMPOO Below 500 501-1000 1001 - 1500 above 1500

Monthly Expenditure on Shampoo Monthly Expenditure on Shampoo

count

Below 500 57 (71%)

above 1500 2 (2.5%)

It was observed from the graph and table that monthly expenditure on shampoo. The given data revealed that most of the respondents spend below 500 with 71% (57). 501-1000 were 26.25% (21), 1001-1500 were 1.25% (1), above 1500 were 2.5% (2)

5. FACTORS INFLUENCING THE PURCHASE OF THE BRAND

Family Doctor Advertisement Self

Factors influencing the purchase of the brand (1 is highest & 4 is lowest) Factors influencing the purchase of the Brand (1 is highest & 4 is lowest)^1 2 3

Rankings Family Doctor Advertisement Self

Highest 1 13 10 32 16

Lowest 4 8 26 10 23

It was observed from the graph and table that Advertisement is the most influencing factor in the purchase of a Brand preferred with 32 ( 40% ) respondents followed by Self with 16 respondents.

6.REASONS FOR PREFERING VARIOUS BRANDS OF SHAMPOO It was observed from the graph and table that Remove Dandruff & Dryness is the most preferred expectation (5=strongly agree) of customers from a shampoo brand with 28 ( 35%) respondents followed by Price, Quality and Brand. It was observed from the graph and table that more usage for low price is the least preferred expectation with 9 (11.25%) respondent

5=strongly agree, 4=agree, 3= neutral, 2= dissagree, 1= strongly dissagree Axis Title

LIMITATION OF THE STUDY  Limited to Mysore region  Brands taken into consideration were limit.  Respondent were urban youth who uses internet  Primary data collected through online survey only  Time Constraints  Reliability of collected data

THANK

YOU

Syed Rehan

Jabbar

MYDM_32_