Media Studies Exam #2 Review Page | 1
What % of population listens to radio?
o95%
What was the first movie Betsey ever saw?
o101 Dalmatians
What does FCC stand for?
oFederal Communications Commission
Commercial Radio was meant to meet a higher stand of social responsibility, what
was the regulation law put into place?
oFairness Doctrine
How many radio stations does average listener subscribe to?
o45
The first public demonstration of TV was conducted by who, when, and where?
o1934, Philip Farnsworth in Philadelphia, PA
Which medium of mass communication achieved the most acceptance in the shortest
time in the US?
oTelevision
You are advertising on TV in the 1950’s, you create the “Camel Cigarette Comedy
Hour,” will your show make it on the air?
oYes, because most major sponsors developed and owned and attached their names
to television shows.
Where did early TV find its first big viewing audiences?
oBars, taverns, and corner pubs.
Niche marketing, (allows cable television to target certain audiences), so this type of
programming is called what?
oNarrowcasting
In mid-1960’s, many satellites allowed cable television to do what?
oTo allow the networks to go live and reach more viewers
Is cable television a thing that broadcasts in the pecan?
oNo, it is not required to follow the same rules
Film noir, is very popular with young adult audiences. What two things make a film
film-noir?
oSinister characters and urban setting ***(Stay away from answers with “lighting”)
First advertising in US was NWAIR. What were the people in the adversting agency
called?
oSpace brokers
The Jazz singer was significant for what?
oFirst film with sound.
VALS Survery (Value and Lifestyles Survey)
oPsychographic research tool for advertising.
