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Marketing, Journalism, Public Relations and Promotion Techniques: A Comparative Study, Study notes of Communication and Development studies

University of Missouri - St. Louis (UMSL)Communication and Development studies

This study guide provides an overview of marketing, journalism, public relations, and various promotion techniques. Marketing is defined as an all-encompassing discipline covering product, price, place, and promotion. Journalism, on the other hand, is objective reporting with fact-checking, trying to inform the public, and generating revenue through ad sales. Public relations focuses on building relationships between organizations for mutual benefit, promoting products through publicity and social media, and creating stories for the media. Sales promotion aims to generate short-term and long-term increases in sales using coupons and other promotional methods. Advertising also promotes products through various media, but it requires payment for ad space or time and offers weak credibility despite reaching a large audience.

Typology: Study notes

2010/2011

Uploaded on 05/11/2011

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Study Guide 02/09/2011

What is marketing

All encompassing discipline that covers four aspects product, price,

place, promotion.

What is journalism

Doesn’t fall under marketing.

It is objective reporting with fact checking of whatever constitutes

news

Tries to inform the public

Gets revenue by selling ad space

threatend

What is public relations

Builds relatonships between oranizations.

Management of relationships between all kinds of entities and for mutal and

legimate benefit and gain.

Helps to promote product through publicity and scoail media

Creates a story and sells it to the media

Less message control

Strong credibility

No major reach potential

Socially responsible an

Two way communication

Planned activity

Little visibilty

Sales promotion

Objecive to generate short-term and long term increases in sales of

a product

Uses promotion such as coupon to generate sales.

Advertising

Also promotes product through social media

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Study Guide 02/09/

What is marketing  All encompassing discipline that covers four aspects product, price, place, promotion. What is journalism  Doesn’t fall under marketing.  It is objective reporting with fact checking of whatever constitutes news  Tries to inform the public  Gets revenue by selling ad space  threatend What is public relations Builds relatonships between oranizations. Management of relationships between all kinds of entities and for mutal and legimate benefit and gain. Helps to promote product through publicity and scoail media  Creates a story and sells it to the media  Less message control  Strong credibility  No major reach potential  Socially responsible an  Two way communication  Planned activity  Little visibilty Sales promotion  Objecive to generate short-term and long term increases in sales of a product  Uses promotion such as coupon to generate sales. Advertising  Also promotes product through social media

 Creates ad’s for mass media  It costs space/time to put out ads  Total message control  Weak credibility  Ads reach far  Well known agencies  Coverd by media

Marketing, Journalism, Public Relations and Promotion Techniques: A Comparative Study, Study notes of Communication and Development studies

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Download Marketing, Journalism, Public Relations and Promotion Techniques: A Comparative Study and more Study notes Communication and Development studies in PDF only on Docsity!

Study Guide 02/09/