ENGL 2238 Study Guide
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Study Guide for Business Communication | ENGL 2238, Study notes of English Language
Material Type: Notes; Class: Business Communication; Subject: English; University: North Georgia College & State University; Term: Unknown 1989;
Typology: Study notes
Pre 2010
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ENGL 2238 Study Guide
Ch.1 "Establishing a Framework for Business Communication" Communication Process Model Communication Channels Pagano Model of Ethics Ethical Considerations (from notes) Barriers to Intercultural Communication Ch. 2 "Focusing on Interpersonal and Group Communication" Maslow's Hierarchy of Needs Stroking Johari Window McGregor's Theories of X and Y Kinesic Messages Good/Bad Listening Habits Team Roles & Stages of Team Development Suggestions for Effective Meetings Ch. 3 "Planning Spoken and Written Messages" Statement of Purpose Appropriate Communication Channels Audience Considerations Focusing on the Receiver's Point of View (the “You Attidude”) Euphemisms Connotative/Denotative Meaning General/Specific Words Bias-Free Language Clichés Concise language Formal/Informal Words Active/Passive Voice Negative/Positive Tone Deductive/Inductive Organization Ch. 4 "Preparing Spoken and Written Messages" Dependent/Independent Clauses Emphasis Sentence/Paragraph Variety Coherence Techniques Readability Chunking Enumerated/Bulleted Lists Headings Ch. 5 "Communicating Electronically" Advantages/Disadvantages of E-mail Effective Subject Lines Jargon Netiquette Voice Mail Etiquette Ch. 6 "Delivering Good- and Neutral-News Messages" Deductive Organization Appreciation Messages Handling Apologies Routine Claims/Requests Procedural Messages Business Letter Format Memorandum Format Ch. 7 "Delivering Bad-News Messages" Advantages of Inductive Organization Effective Introductions Techniques for Relating Bad-News Counterproposal (Silver Lining) Delivering Criticism Ch. 8 "Delivering Persuasive Messages" Principles for Effective Persuasion AIDA Solicited/Unsolicited Messages Sales Messages Attention Getters Central Selling Point Subordinating Price Action Ending Incentives Persuasive Claims/Requests Business Letter Format Memorandum Format