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A market analysis case study for an assisted living facility in the wichita metropolitan statistical area (msa). Students are required to estimate the demand and supply for different types of assisted living spaces, evaluate the market potential, and recommend the type, size, and location of a new facility. The analysis is conducted in three steps: market defining story, preliminary research, and final report.
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Fall 2005 Case Study 1 Dr. Stanley D. Longhofer MW 9:30-10: You are a market research analyst for REMR, Inc. and you have been contracted to prepare a market study evaluating the market potential for an assisted living facility in the Wichita MSA. This study needs to provide an estimate of the total demand for different types of assisted living space in the Wichita metropolitan area, the supply of existing and prospective assisted living facilities, and a recommendation about whether the market can support a new facility, what type of facility it should be, how large it should be, and where it should be located. We will work on this case study in three steps and with each you will need to turn in an assignment.