Unit 1 Test Bank Questions
Which of the following usually is a characteristic of the sport/event industry? -
✔Provides products that are different for each customer.
The core benefits to customers who purchase sport products include entertainment,
health, and -
✔acheivement.
A unique characteristic of the sport industry is that it seeks to attract markets that -
✔include spectators and participants.
When a proffessional football expansion team is established in a community. the
economic impact might result in -
✔increased job creation and more consumer spending.
The chamber of commerce for a large city estimates the income for the city generated
by the sales tax, parking fees, food-service, and the amusement tax collected as a
result of a rock concert. This is an example of _________________ impact. -
✔fiscal
Professional sports teams benefit their surrounding community by -
✔attracting tourist dollars.
The National Collegiate Athletic Association and the Professional Golfers' Association
are examples of -
✔sanctioning bodies.
One of the main differences between professional and amatuer athletes is that for the
professionals, the game is often -
✔their occupation.
Which of the following can help create the excitement and enthusiasm that make the
games what they are: -
✔Spectators
Which of the following is an example of marketing a sport event: -
✔Distributing information about a NASCAR race
Promoting and selling an intangible product that is immediately consumed and cannot
be resold is a unique characteristic of ______________ marketing. -
✔event
One characteristic of event marketing involves promoting and selling a(n) -
✔unique experience.
A characteristic of an event that is produced and consumed at -
✔at the same time
Which of the following marketing activities involves responsibility for a sport
organization's licensing activites? -
✔Merchandising
Which of the following marketing activites involves writing the press releases and
organizing news conferences for a sport organization? -
✔Media Relations
You are marketing the premiere of a new Lexus model, which will be revealed at a car
show in Detroit. You're in charge of advertising. Which of the following would be your
responsibility? -
