Social Learning Theory Albert Bandura, Slides of Criminology

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Social Learning Theory

Albert Bandura

Albert Bandura

• Canadian Student at Iowa

• Trained as a social-behaviorist

• Learning was more than just a

change in behavior.

• Acquisition of Knowledge
• Performance of Knowledge

• Social influences in learning

• “The Bobo Experiment”

Social Learning Theory

• Types of Learning

• Enactive*
  • Learn by doing − Direct experience of the consequences − “Wet Paint”
• Vicarious*
  • Learn by observing others − Experience indirectly through consequences of others − Paint on your friend’s fingers

Elements of

Observational Learning

• Attention

• High Status
  • Attractive, Popular, Powerful, etc. − Tiger Woods & American Express
  • You automatically have high status
• Theatre/Teaching
  • Focus is on you
  • You must have some “ham” in you − Comfortable having people look at you

Social Learning

Techniques

• Modeling*

• Be what you want from your

students

• Show respect to get respect
• Show industry to inspire industry
• Show them what you want from them
• Role models*
• Positive – Model productive behavior
• Negative – Model bad behavior

Social Learning

Techniques (cont.)

• Ripple Effect

• Praise/Punish the BMOC
  • Others follow the leader

• Directing Attention

• Manufacturing productive

leadership

• Praise what you want to see more of − Envious situation − Others ask to see their work