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Social Cognitive Theory - Social and Non Profit Marketing - Exam, Exams of Marketing

Social Cognitive Theory, Social Marketing, Commercial Marketing, Stages of Change Theory, Intervention Mix, Planning Process, Model, Role of Ethics, Detailed Essay, Profit Marketing are some points from questions of past exam paper.

Typology: Exams

2011/2012

Uploaded on 11/26/2012

chakar
chakar 🇮🇳

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AUTUMN EXAMINATION, 2011/2012
Exam Code(s): 3BC1, 4BC2, 4BC3, 4BC4, 4BC5, 4BC6, 3BCA1,
4BCA2, 1DB1, 1OA1, 1EM1, 1PEM1, 2PEM1, 1PIB1,
2PIB1, 1UL1, 1UL5.
Exam(s): Third Year B.Comm. Degree.
Mode Code(s): MK 316
Module(s) SOCIAL AND NON-PROFIT MARKETING
Paper No.: 1.
Repeat Paper: ____ Special Paper: ____
External Examiner(s): Professor Peter Naude
Internal Examiner(s): Dr. Declan Fleming
Dr. Christine Domegan
Instructions: Please answer three questions.
Each question will carry equal marks.
Duration: Two hours.
No. of Answer Books:
Requirements: Release to Library: Yes
Handout
MCQ
Statistical Tables
Graph Paper
Log Graph Paper
Other Material
No. of Pages: Two including cover page.
Discipline(s): Marketing
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AUTUMN EXAMINATION, 2011/

Exam Code(s): 3BC1, 4BC2, 4BC3, 4BC4, 4BC5, 4BC6, 3BCA1, 4BCA2, 1DB1, 1OA1, 1EM1, 1PEM1, 2PEM1, 1PIB1, 2PIB1, 1UL1, 1UL5. Exam(s): Third Year B.Comm. Degree.

Mode Code(s): MK 316 Module(s) SOCIAL AND NON-PROFIT MARKETING

Paper No.: 1. Repeat Paper: ____ Special Paper: ____

External Examiner(s): Professor Peter Naude Internal Examiner(s): Dr. Declan Fleming Dr. Christine Domegan

Instructions: Please answer three questions. Each question will carry equal marks.

Duration: Two hours. No. of Answer Books:

Requirements: Release to Library: Yes  Handout MCQ Statistical Tables Graph Paper Log Graph Paper Other Material

No. of Pages: Two including cover page. Discipline(s): Marketing

[ MK 316] SOCIAL & NON-PROFIT MARKETING

PLEASE ANSWER THREE OF THE FOLLOWING QUESTIONS

  1. Define social marketing and explain how it differs to commercial marketing.
  2. Write a detailed essay on Stages of Change theory OR Social Cognitive theory.
  3. Elaborate upon the social marketing intervention mix.
  4. Model and explain the social marketing planning process.
  5. Detail the role of ethics in social marketing.