Burberry
Last Updated Sunday, 12 September 2021 17:02
Burberry
Parent Company
Burberry
Category
Apparel and Accessories
Sector
Lifestyle & Retail
Tagline/ Slogan
Burberry
USP
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Burberry Brand Analysis: Strengths, Weaknesses, Opportunities, and Threats (SWOT), Study notes of Financial Management
An in-depth analysis of Burberry, a leading fashion brand, including its segment, target group, positioning, USP, strengths, weaknesses, opportunities, threats, and competition. It offers valuable insights into the brand's market position and growth strategies.
Typology: Study notes
2021/2022
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Burberry
Parent Company Burberry
Category Apparel and Accessories
Sector Lifestyle & Retail
Tagline/ Slogan Burberry
USP
Burberry is a brand with a distinctive British sensibility, strong international recognition and differentiat
Burberry STP
Segment Elite fashion for males and females in the premium segment who appreciate the smart and timeless c
Target Group Middle aged men and women from upper class
Positioning Brand showcasing quality, style and elegance where beautiful craftsmanship is contrasted with form an
Burberry SWOT Analysis
Strengths
- Intense competition from other premium fashion labels leads to lower market share growth
- The brand has to constantly fight with cheap imitations, which hurts its brand image
Opportunities
- After collaboration with other brands, Burberry can try to make fashion more affordable and yet mai
- More advertising and marketing would increase visibility specially via fashion shows, international ev
- Global expansion to major international hubs would help the brand grow worldwide
- Effective use of ecommerce can make Burberry reach out to more customers
Threats
- The brand faces threat from other competitive everyday brands in terms of pricing as well as availa
- The customers have a higher bargaining power and low switching costs
- Intense competition, economic recession & higher taxation in the segment can reduce Burberry's busi
Competition
Competitors
- Chanel
- Christian Dior
- Gucci
- Ralph Lauren
- Prada
- Gucci
- Louis Vuitton
- Hugo Boss
- Hermes International
- Versace