Docsity
Docsity

Prepare for your exams
Prepare for your exams

Study with the several resources on Docsity


Earn points to download
Earn points to download

Earn points by helping other students or get them with a premium plan


Guidelines and tips
Guidelines and tips

Burberry Brand Analysis: Strengths, Weaknesses, Opportunities, and Threats (SWOT), Study notes of Financial Management

An in-depth analysis of Burberry, a leading fashion brand, including its segment, target group, positioning, USP, strengths, weaknesses, opportunities, threats, and competition. It offers valuable insights into the brand's market position and growth strategies.

Typology: Study notes

2021/2022

Uploaded on 09/12/2022

myafen
myafen 🇬🇧

4.3

(8)

300 documents

1 / 6

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
Burberry
Last Updated Sunday, 12 September 2021 17:02
Burberry
Parent Company
Burberry
Category
Apparel and Accessories
Sector
Lifestyle & Retail
Tagline/ Slogan
Burberry
USP
1 / 6
pf3
pf4
pf5

Partial preview of the text

Download Burberry Brand Analysis: Strengths, Weaknesses, Opportunities, and Threats (SWOT) and more Study notes Financial Management in PDF only on Docsity!

Burberry

Parent Company Burberry

Category Apparel and Accessories

Sector Lifestyle & Retail

Tagline/ Slogan Burberry

USP

Burberry is a brand with a distinctive British sensibility, strong international recognition and differentiat

Burberry STP

Segment Elite fashion for males and females in the premium segment who appreciate the smart and timeless c

Target Group Middle aged men and women from upper class

Positioning Brand showcasing quality, style and elegance where beautiful craftsmanship is contrasted with form an

Burberry SWOT Analysis

Strengths

  1. Intense competition from other premium fashion labels leads to lower market share growth
  2. The brand has to constantly fight with cheap imitations, which hurts its brand image

Opportunities

  1. After collaboration with other brands, Burberry can try to make fashion more affordable and yet mai
  2. More advertising and marketing would increase visibility specially via fashion shows, international ev
  3. Global expansion to major international hubs would help the brand grow worldwide
  4. Effective use of ecommerce can make Burberry reach out to more customers

Threats

  1. The brand faces threat from other competitive everyday brands in terms of pricing as well as availa
  2. The customers have a higher bargaining power and low switching costs
  3. Intense competition, economic recession & higher taxation in the segment can reduce Burberry's busi

Competition

Competitors

  1. Chanel
  2. Christian Dior
  3. Gucci
  4. Ralph Lauren
  5. Prada
  6. Gucci
  7. Louis Vuitton
  8. Hugo Boss
  9. Hermes International
  10. Versace