



Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community for help and clear up your study doubts
Discover the best universities in your country according to Docsity users
Free resources
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
An in-depth analysis of Burberry, a leading fashion brand, including its segment, target group, positioning, USP, strengths, weaknesses, opportunities, threats, and competition. It offers valuable insights into the brand's market position and growth strategies.
Typology: Study notes
1 / 6
This page cannot be seen from the preview
Don't miss anything!
Burberry
Parent Company Burberry
Category Apparel and Accessories
Sector Lifestyle & Retail
Tagline/ Slogan Burberry
USP
Burberry is a brand with a distinctive British sensibility, strong international recognition and differentiat
Burberry STP
Segment Elite fashion for males and females in the premium segment who appreciate the smart and timeless c
Target Group Middle aged men and women from upper class
Positioning Brand showcasing quality, style and elegance where beautiful craftsmanship is contrasted with form an
Burberry SWOT Analysis
Strengths
Opportunities
Threats
Competition
Competitors