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MKT 174 Term Paper Suggested Format for “References” Copy example #1 : note parentheses used to set off the Web site source below More than 70 percent of dog owners and 65 percent of cat owners had a pet for over 10 years (www.pfma.org). People love their household pets in the majority of industrialized countries. They care for their pets, as evidenced by the fact that dog- owning households spent almost 38 percent more in 2001 than they did in 1996 in caring for their canines (www.avma.org). Copy example #2 : note parentheses used to indicate source of quotation used below Online focus groups are rapidly gaining in popularity as a means for collecting qualitative market research data. “Marketers who have used online focus groups and the marketing researchers conducting them say that benefits far outweigh limitations (McDaniel & Gates; 2004; p. 96).” Copy example #3: note parentheses used to designate the source of the data below GPS (global positioning system) technology was funded initially by the Pentagon after the launch of Sputnik by the Soviet Union’s in 1957. It is now a government and a commercial business application. It is utilized globally by industrialized nations for commercial ventures, such as navigational systems for transportation of goods. GPS technology has reached a politically stable position throughout the global business environment. President Clinton ended the restrictions on accuracy for commercial use in
- Today, the public can get position fixes with an accuracy of three meters to 15 meters, depending on where they are (The Economist).
References American Veterinary Association 2002 Pet Ownership and Demographic Sourcebook. Retrieved September 26, 2004, from the World Wide Web at http://www.avma.org/ membership/marketstats/comp_exotic.asp An article in an online periodical: Bush, V.D., Venable, V.T., Bush, A.J. (2000). Ethics and marketing on the Internet: Practitioners' perceptions of societal, industry and company concerns. [ProQuest]. University of Phoenix Online Collection. Available: http://proquest.umi.com: (2004, October 20). Cohen, David. (2004) The portal myth. Retrieved on September 26, 2004 from the World Wide Web at http://www.clickz.com/experts/brand/emkt_strat/article.php/ Corley, R.N., Reed, O.L., Shedd, P.J., & Morehead, J.W. (1999). The legal and regulatory environment of business. Boston: Irwin McGraw-Hill. CRM On Demand. Retrieved October 10, 2004 from the World Wide Web at: www.crmondemand.com Economist.com (Mar 14, 2002). Accuracy is adaptive. Retrieved October 24, 2004, from http:80www.economist.com.ezproxy.apollolibrary/displaystory.cfm?story_id= 1020779 Eisenberg, Bryan. Calculate your conversion rate; Retrieved October 11, 2004, from the World Wide Web at http://www.clickz.com Global Reach. Retrieved October 26, 2004 from the World Wide Web at: http://glreach.com/globstats/ 11/02/06pfc
October 10, 2004, from http://cbm.business.uiuc.edu/IT_cases/revere.pdf PeopleSoft. Retrieved October 10, 2004 from the World Wide Web at www.peoplesoft.com Pet Food Manufacturers’ Association. Retrieved September 26, 2004, from http://www.pfma.org/petownership.htm Putting GPS to work. Retrieved September 26, 2004, from the World Wide Web at http:// www.trimble.com/ps/work.html Roberts, Mary Lou. Internet marketing, integrating online and offline strategies. University of Massachusetts, Boston. Custom Electronic Text for University of Phoenix. SAP. Retrieved October 10, 2004 from the World Wide Web at: www.sap.com Schneider, Laura. (2004) How to create a successful affiliate marketing program. Retrieved on September 26, 2004, from the World Wide Web at http://www.marekting.about.com/internetbasics/a/createaffiliate.htm Seidman, Susan M. (2002). The pet surplus: what every pet dog and cat owner can do to help reduce it. Retrieved September 26, 2004, from the World Wide Web at http://www.drivesubaru.com/Win03_Pets.htm An article in an online periodical: Westermieir, J.T. (2004, Winter). Ethics and the internet 17 (2). [ProQuest]. University of Phoenix Online Collection. Available: http://proquest.umi.com: (2004, October 20). Van Der Werff, Terry, Dr. (2003, August 13) Five technologies that will change the world. Retrieved October 26, 2004 from the World Wide Web at:
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