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This sixth edition of 'consumer behaviour: a european perspective' explores the complex and dynamic nature of consumer behaviour from a european perspective. The book covers various topics such as shopping and buying patterns, perception, motivation, decision-making, social groups, culture, and consumption. With real-world case studies and contributions from leading experts, this book provides valuable insights into the consumer society and the role of consumers as decision-makers.
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Sixth Edition
A European Perspective
Michael R. Solomon
Gary]. Bamossy
Seren Askegaard
Margaret K. Hogg
v—v- London • New TfijilV* fltmoit • San Aucktand • Sinnpi-ri. • Honp Kong • Tokyo • Seoul • Talpcl • N»w Dilh Cape Town • Säo Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan
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List of case studies xiii Preface %v About the authors xvii Authors' acknowledgements xix Publisher's acknowledgements xx
Part A Consumers in the marketplace i Chapter 1 An introduction to consumer behaviour 2 Chapter 2 A consumer society 35 Chapter 3 Shopping, buying and disposing 69
Part B How consumers see the world and themselves 123 Chapter 4 Perception 124 Chapter 5 The seif 157 Chapter 6 Motivation, lifestyles and values 197
Parte Consumersasdecision-makers 247
Chapter 7 Learning and memory 248 Chapter 8 Attitudes 282 Chapter 9 Individual decision-making 323
Part D European consumers and their social groups 381
Chapter 10 Groups and social media 382 Chapter 11 European family struetures, household decision-making and age cohorts 435 Chapter 12 Income and social class 468
Part E Culture and European consumers 509
Chapter 13 Culture and consumer behaviour 510 Chapter 14 Cultural change processes 548 Chapter 15 Consumption and European consumers 590
Case studies 623 Glossary 667 Indexes 687
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