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Consumer Behaviour: A European Perspective - Sixth Edition, Study notes of Consumer Behaviour

This sixth edition of 'consumer behaviour: a european perspective' explores the complex and dynamic nature of consumer behaviour from a european perspective. The book covers various topics such as shopping and buying patterns, perception, motivation, decision-making, social groups, culture, and consumption. With real-world case studies and contributions from leading experts, this book provides valuable insights into the consumer society and the role of consumers as decision-makers.

Typology: Study notes

2021/2022

Uploaded on 09/12/2022

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Sixth
Edition
CONSUMER
BEHAVIOUR
A
European
Perspective
Michael
R.
Solomon
Gary].
Bamossy
Seren
Askegaard
Margaret
K.
Hogg
PEARSON
v—v-
London
New
TfijilV*
fltmoit
San
Aucktand
Sinnpi-ri.
Honp
Kong
Tokyo
Seoul
Talpcl
N»w
Dilh
Cape
Town
Säo
Paulo
Mexico
City
Madrid
Amsterdam
Munich
Paris
Milan
••5
»-
pf2

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Sixth Edition

CONSUMER

BEHAVIOUR

A European Perspective

Michael R. Solomon

Gary]. Bamossy

Seren Askegaard

Margaret K. Hogg

PEARSON

v—v- London • New TfijilV* fltmoit • San Aucktand • Sinnpi-ri. • Honp Kong • Tokyo • Seoul • Talpcl • N»w Dilh Cape Town • Säo Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan

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BRIEF CONTENTS

List of case studies xiii Preface %v About the authors xvii Authors' acknowledgements xix Publisher's acknowledgements xx

Part A Consumers in the marketplace i Chapter 1 An introduction to consumer behaviour 2 Chapter 2 A consumer society 35 Chapter 3 Shopping, buying and disposing 69

Part B How consumers see the world and themselves 123 Chapter 4 Perception 124 Chapter 5 The seif 157 Chapter 6 Motivation, lifestyles and values 197

Parte Consumersasdecision-makers 247

Chapter 7 Learning and memory 248 Chapter 8 Attitudes 282 Chapter 9 Individual decision-making 323

Part D European consumers and their social groups 381

Chapter 10 Groups and social media 382 Chapter 11 European family struetures, household decision-making and age cohorts 435 Chapter 12 Income and social class 468

Part E Culture and European consumers 509

Chapter 13 Culture and consumer behaviour 510 Chapter 14 Cultural change processes 548 Chapter 15 Consumption and European consumers 590

Case studies 623 Glossary 667 Indexes 687

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