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This course covers Marketing techniques, principle and theory. This is solved exam paper for Marketing course. It was provided by Prof. Aiman Malhotra at Jnana Bharathi Campus of BU after paper. It includes: Companies, Represent, Neither, Demand, Supply, Substitutes, Consumer, Increased
Typology: Exams
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1a) False.
$
If average cost is falling, marginal cost must be less than average cost, but marginal cost may be rising as average cost is falling:
Q
1b) False. Oil companies represent neither demand nor supply substitutes for paint. That is, if paint companies increased the price, consumers could not substitute crude oil for the paint, and oil companies are unlikely to enter the paint market.
2a) P 30 CS S
17
D 4
13 Q (tons)
P* = 17: $17,000 per ton Q= 13: 13 tons CS = ½ * (30 – 17) * 13 = ½ * 13 * 13 = ½169 = 84.5: CS = $84, 2b) Quantity supplied = 1: 1 ton. Consumer surplus falls compared to part (a). The maximum amount of consumer surplus occurs when those with the highest valued use for plywood are able to purchase it (see graph below
S
P 30 CS 29
D 5
1 Q (tons)
Then CS = ½ * (30 – 29) * 1 + (29 – 5)*1 = 24.5: CS = $24,500:
3a) Profit = Rev – Cost = (150 – 2Q)*Q – (250 + 30Q) = 150Q – 2Q^2 – 250 – 30Q Choose Q to maximize profit by taking the derivative of profit with respect to Q & setting it equal to zero: 150 – 4Q – 30 = 0 Ù 150 – 4Q = 30 (Marginal Revenue = Marginal Cost) Solve for Q: Q = 30, or 3,000 donuts Price is then read off the demand curve: P = 150 – 2 * 30 = $90 per 100 donuts
Daily Profits = 90 * 30 – (250 + 30*30) = 2700 – 1150 = $
3b) With FC=350, the revenues are still greater than the economic cost of production, and KK will not shut down. In other words, profits fall by $100 to $1450, but profits>0 implies that the firm will not shut down. Since marginal cost is unaffected by the increase in fixed costs, daily sales (and price per doughnut) will be the same as in 3a).
Common Mistakes:
Part A:
a) The User Cost of Capital for each type of tractor is as follows:
UCC for 1-year use of new tractor = (100,000 – 70,000) + 10%100,000 = $40, UCC for 1-year use of 1-year-old tractor = (70,000 – 45,000) + 10%70,000 = $32, UCC for 1-year use of 2-year-old tractor = (45,000 – 0) + 10%*45,000 = $49,
b) Since variable cost is the same for all types of tractors, and there is no cost of reselling, each year Old McAdams should use whatever tractor has the lowest UCC. Hence, the best plan is to purchase a 1 year old tractor at the start of each year and sell that tractor (now 2 years old) at the end of each year.
Note 2: If you used profits (and assumed P=60ÆRevenue of 60*8000=480,000), same answer: Expected Profit for 8000 without A: 480,000 – 240,000 = $240, Expected Profit for 8000 with A: 480,000 – 165,000 = $315,
Option Value: $315,000 - $240,000 = $75,000.
Note 3: This is similar to the VHS/Beta example from lecture, calculating the expected value with and without Beta, here it is the expected costs with and without Factory A. Some students approached the problem as in problem set 3, question 3, where a more complicated option value question was asked. In that problem, the value of having the uncertainty resolved before making the investment was calculated. The investment decision here considers the value of flexibility due to the investment (the option of using Factory A if MCb=$40).
In this market, the firms will not produce on any given day if 5 (or fewer) people sign up, but will produce on any given day if 6 people do. If 5 people sign up, the firm would receive $750. If 6 people sign up, they receive $900. Therefore, the variable cost of operating a fishing boat trip must be between $750 and $900 a day. (Recognizing the cost of the trip as $750 or $ was accepted).
Common Mistakes: -Recognizing the average cost in the competitive market is 8*150=1200, which will cover total cost, but not calculating the variable cost.
-Recognizing that the cost does not vary with the number of people, but not calculating the cost of operating the boat trip (regardless of the number of people).