Docsity
Docsity

Prepare for your exams
Prepare for your exams

Study with the several resources on Docsity


Earn points to download
Earn points to download

Earn points by helping other students or get them with a premium plan


Guidelines and tips
Guidelines and tips

Marketing Exam - NUI Galway 2009/2010: Mouthwash Market Case Study, Exams of Marketing

Information about an exam conducted by the national university of ireland, galway, in the strategic marketing module (mk 501) during semester 2 in the academic year 2009/2010. The exam consisted of a case study on procter & gamble inc.'s scope brand in the mouthwash market. Students were required to answer all questions, which included evaluating market changes, scope's performance, alternatives, and marketing strategies.

Typology: Exams

2011/2012

Uploaded on 11/26/2012

chakar
chakar 🇮🇳

3.9

(26)

89 documents

1 / 2

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
Ollscoil na hÉireann, Gaillimh
National University of Ireland, Galway.
SEMESTER 2 EXAMINATION, 2009/2010
Exam Code(s): 1AB1
Exam(s): Master of Business Studies Degree
Mode Code(s): MK 501
Module(s) STRATEGIC MARKETING
Paper No.: 2.
Repeat Paper: ____ Special Paper: ____
External Examiner(s): Professor Christopher Easingwood
Internal Examiner(s): Dr. Declan Fleming
Instructions: All questions must be answered.
All questions carry equal marks.
Duration: Three & a half hours.
No. of Answer Books: Two including cover page & excluding case study.
Requirements:
Handout Case study.
MCQ
Statistical Tables
Graph Paper
Log Graph Paper
Other Material
No. of Pages:
Discipline(s): Marketing
pf2

Partial preview of the text

Download Marketing Exam - NUI Galway 2009/2010: Mouthwash Market Case Study and more Exams Marketing in PDF only on Docsity!

Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway.

SEMESTER 2 EXAMINATION, 2009/

Exam Code(s): 1AB

Exam(s): Master of Business Studies Degree

Mode Code(s): MK 501

Module(s) STRATEGIC MARKETING

Paper No.: 2.

Repeat Paper: ____ Special Paper: ____

External Examiner(s): Professor Christopher Easingwood

Internal Examiner(s): Dr. Declan Fleming

Instructions: All questions must be answered.

All questions carry equal marks.

Duration: Three & a half hours.

No. of Answer Books: Two including cover page & excluding case study.

Requirements:

Handout Case study.

MCQ

Statistical Tables

Graph Paper

Log Graph Paper

Other Material

No. of Pages:

Discipline(s): Marketing

STRATEGIC MARKETING [MK 501] – PAPER 2

Please answer all questions.

CASE STUDY: PROCTER & GAMBLE INC.: SCOPE

  1. What significant changes have occurred within the mouthwash market in the past three years?
  2. How would you evaluate the performance of Scope over that period?
  3. Outline the pros and cons of four alternatives/options available for Scope. What main criteria should be used in evaluating each alternative? Which alternative seems most appropriate, given your analysis to date?
  4. Having selected an alternative, specify a marketing strategy and supporting marketing plan for the forthcoming year.