Ollscoil na hÉireann, Gaillimh
National University of Ireland, Galway.
SEMESTER 2 EXAMINATION, 2009/2010
Exam Code(s): 1AB1
Exam(s): Master of Business Studies Degree
Mode Code(s): MK 501
Module(s) STRATEGIC MARKETING
Paper No.: 2.
Repeat Paper: ____ Special Paper: ____
External Examiner(s): Professor Christopher Easingwood
Internal Examiner(s): Dr. Declan Fleming
Instructions: All questions must be answered.
All questions carry equal marks.
Duration: Three & a half hours.
No. of Answer Books: Two including cover page & excluding case study.
Requirements:
Handout Case study.
MCQ
Statistical Tables
Graph Paper
Log Graph Paper
Other Material
No. of Pages:
Discipline(s): Marketing
