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Information about an exam conducted by the national university of ireland, galway, in the strategic marketing module (mk 501) during semester 2 in the academic year 2009/2010. The exam consisted of a case study on procter & gamble inc.'s scope brand in the mouthwash market. Students were required to answer all questions, which included evaluating market changes, scope's performance, alternatives, and marketing strategies.
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Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway.
Exam Code(s): 1AB
Exam(s): Master of Business Studies Degree
Mode Code(s): MK 501
Module(s) STRATEGIC MARKETING
Paper No.: 2.
Repeat Paper: ____ Special Paper: ____
External Examiner(s): Professor Christopher Easingwood
Internal Examiner(s): Dr. Declan Fleming
Instructions: All questions must be answered.
All questions carry equal marks.
Duration: Three & a half hours.
No. of Answer Books: Two including cover page & excluding case study.
Requirements:
Handout Case study.
MCQ
Statistical Tables
Graph Paper
Log Graph Paper
Other Material
No. of Pages:
Discipline(s): Marketing
Please answer all questions.