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Mass Media and Culture: Historical Inventions, Convergence, and Inequalities, Study notes of Mass Communication

An overview of mass media as channels of communication that reach large audiences, the role of culture as a means of expression and identity, and significant inventions in the western world. Topics include the printing press, telegraph, cultural highs and lows, media convergence, the internet, yellow journalism, and the music industry. Discussions cover the digital divide, payola scandals, and the rise of rock and roll music. The document concludes with an explanation of the critical process in media analysis.

Typology: Study notes

2009/2010

Uploaded on 01/19/2010

jeffreyabr
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REVIEW for EXAM 1
Mass Media: Channels of communication that produce and distribute all sources of
info to large numbers of people
Culture: symbols of expression that an individual groups and societies use to
identify themselves
INVENTIONS in western world
15th century: printing press
19th century invention: telegraph (allowed information to be bought and sold)
“Culture as a landscape”
High Culture: “good taste” (ex. finer arts, etc)
Low Culture: “commercial” (ex. video games, rock music, etc)
-Cultural: symbols on expression that display values
Media Convergence: Technology merging of the content of different types of mass
media (ex. Oral to Email) OR a business model used by the corporate world
-Example- downloading TV shows to your iPod
Internet: when introduced allowed us to be introduced to the FIRST PERSONAL
HOME COMPUTERS
Yellow Journalism 1890s: Talked about crime, celebs, scandals (pre-cursor to
investigation journalism)
Two types of …political or commercial
World Wide Web invented in 1992
Newspapers make money through advertising (50% - 70%)
What goes in first- advertisements
What is second- NEWS HOLE!
LIFE magazine was the most influence because PHOTO journalism
Most important is A&R agents (artist and repertar) department in sound industry
Bootlegging viewing of unauthorized or stolen recordings of live concerts, informal
studio sessions, live radio or TV appearances
Name one issue of racial problems in the music industry: black music was turned
white and sold better
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REVIEW for EXAM 1 Mass Media: Channels of communication that produce and distribute all sources of info to large numbers of people Culture: symbols of expression that an individual groups and societies use to identify themselves INVENTIONS in western world 15 th^ century: printing press 19 th^ century invention: telegraph (allowed information to be bought and sold) “Culture as a landscape” High Culture : “good taste” (ex. finer arts, etc) Low Culture : “commercial” (ex. video games, rock music, etc) -Cultural: symbols on expression that display values Media Convergence: Technology merging of the content of different types of mass media (ex. Oral to Email) OR a business model used by the corporate world -Example- downloading TV shows to your iPod Internet: when introduced allowed us to be introduced to the FIRST PERSONAL HOME COMPUTERS Yellow Journalism 1890s: Talked about crime, celebs, scandals (pre-cursor to investigation journalism) Two types of …political or commercial World Wide Web invented in 1992 Newspapers make money through advertising (50% - 70%) What goes in first- advertisements What is second- NEWS HOLE! LIFE magazine was the most influence because PHOTO journalism Most important is A&R agents (artist and repertar) department in sound industry Bootlegging viewing of unauthorized or stolen recordings of live concerts, informal studio sessions, live radio or TV appearances Name one issue of racial problems in the music industry: black music was turned white and sold better

Literary journalism: Mark Twain Put advertising in general interest magazine!! Example of Gatekeeper: producer of a TV show, editor!! Oliogopoly- a business situation in which a FEW firms control an industry’s production and distribution resources SHORT ANSWERS ***Digital Divide: people who have access to tech compared to people who do not People who know how to use tech compared to people who do not (age) Old tech compared to new tech Countries that have tech compared to people who do not (economics) Refers to the information “haves vs. have nots” Uses who can afford the technology vs. those who cannot Also refers to countries that have inadequate infrastructure (divide between generations) ***Payola scandals: Payola- the practice of record promoters paying DJs to play particular songs Bribery was rampant in the 1950’s Early 1960’s- Supreme Court added a law making the practice of payola subject to fines and jail ***Rise of rock and roll music: Young people were looking for a new style to identify with, Vietnam War, radio was looking for new music, new audience after WW (baby boomer generation), they sung about social issues (Cold War/atom bomb, Separation between segregation) Social, cultural and economic factors contributed to the growth of rock ***List 5 stages in critical process: The Critical Process – 5 stages

  1. Description : research and data
  2. Analysis : patterns in data
  3. Interpretation : “what does that mean?”
  4. Evaluation : judgment
  5. Engagement : taking actions