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Revenue Management Final 2025 Questions & Answers, Exams of Financial Management

Industrial Management & Training InstituteFinancial Management

Effective revenue managers use this to best develop and evaluate their organizations pricing and revenue management strategies and tactics. - ✔✔Regular Strategy meetings

Typology: Exams

2024/2025

Available from 07/05/2025

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Revenue Management Final 2025 Questions & Answers |
Correct |100%
Verified
This formula represents a buyers view of a sales transaction? - ✔✔Perceived Value-Selling Price=Personal
Profit
Effective revenue managers use this to best develop and evaluate their organizations pricing and revenue
management strategies and tactics. - ✔✔Regular Strategy meetings
A pricing system based upon a buyers view of product or service value - ✔✔Value-based pricing
Included in the Place portion of a hotel's marketing mix - ✔✔Distribution channels
Tasha's hotel sold 175 rooms last night at an ADR of 200.00. Her hotel has 250 rooms. What was the
RevPAR? - ✔✔140.00
The term used to describe efforts undertaken to encourage travel and tourism to a specific geographic
area or attraction - ✔✔Destination marketing.
An appropriate selling price for a product or service must dictate its allowable costs. - ✔✔TRUE
(A + B) - C = D - ✔✔As C decreases, D increases
What differential pricing strategy would in most cases be illegal or unethical if implemented? -
✔✔Pricing based on the ethnicity of the buyer.
50 rooms per week for the next 52 weeks, each room rented two days at a time. How many room nights
- ✔✔5,200
Next week-end demand for her rooms(500)will exceed the number of rooms available for sales. Which
high demand pricing strategy will optimize revenue for her property? - ✔✔Implement a differential
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Revenue Management Final 2025 Questions & Answers |

Correct |100% Verified

This formula represents a buyers view of a sales transaction? - ✔✔Perceived Value-Selling Price=Personal Profit Effective revenue managers use this to best develop and evaluate their organizations pricing and revenue management strategies and tactics. - ✔✔Regular Strategy meetings A pricing system based upon a buyers view of product or service value - ✔✔Value-based pricing Included in the Place portion of a hotel's marketing mix - ✔✔Distribution channels Tasha's hotel sold 175 rooms last night at an ADR of 200. 00. Her hotel has 250 rooms. What was the RevPAR? - ✔✔ 140. 00 The term used to describe efforts undertaken to encourage travel and tourism to a specific geographic area or attraction - ✔✔Destination marketing. An appropriate selling price for a product or service must dictate its allowable costs. - ✔✔TRUE (A + B) - C = D - ✔✔As C decreases, D increases What differential pricing strategy would in most cases be illegal or unethical if implemented? - ✔✔Pricing based on the ethnicity of the buyer. 50 rooms per week for the next 52 weeks, each room rented two days at a time. How many room nights

  • ✔✔ 5 , 200 Next week-end demand for her rooms( 500 )will exceed the number of rooms available for sales. Which high demand pricing strategy will optimize revenue for her property? - ✔✔Implement a differential

pricing strategy and allocate the limited supply to those market segments who value the room most highly Revenue management seeks to maximize income while revenue optimization seeks to maximize long- term profits. - ✔✔TRUE Intangibility - ✔✔Refers to the fact that service most often cannot be held, touched, or even seen before they are purchased. Break Even point - ✔✔Term for the point at which an organization's revenue is exactly equal its costs. GOPPAR FORMULA - ✔✔Total Revenue-Management Controllable Expense/Rooms available to sell Charging guests for watching a PAYPERVIEW movie in their hotel is an example of - ✔✔Two-tiered pricing What two factors do successful revenue managers employ when they devise and implement strategic pricing plans - ✔✔Data management and insight What is the relationship between differential pricing and consumer surplus: - ✔✔differential pricing is a strategy used by sellers to minimize consumer surplus. The name for the price percieved by consumers to be the normal or standard price for a product or a service - ✔✔Reference Price The name for the net value achieved by both parties in a business transaction - ✔✔Profit STR - ✔✔A company that specializes in helping hospitality managers evaluate their effectiveness. The requirement that a buyer present a coupon at the time of purhcase is an example of what differential pricing - ✔✔pricing based on customer chracteristics.

It is near the end of the month and Tamika is a revenue manager considering the impact of selling 200 room nights, for use this month, but at a room rate far below her hotels average room rate. what would be the impact on her hotel's operating statistics if she make this sale" - ✔✔Increased RevPAR and reduced flow-thru % Price - ✔✔is not typically used by revenue managers to designate specific room products sold in their hotels. Last month Carls hotel ran a 55 % occupancy. His comp. set had 50 , 000 room nights available for sale and sold 25 , 000 rooms. What was Carl's occupancy index last month? - ✔✔ 110 % Peggy is the revenue manager at a 1500 room hotel. For next Friday Peggy's PMS shows 300 check-outs, 900 stayovers, 250 transient arrivals and 200 - room group block that begins a three-day stay on that day. What is Peggy's current rooms available for sale for next Friday? - ✔✔ 150 Lani is the revenue manager at the Aloha Inn. In which situation would Lani optimize the Inn's gross rooms revenues? - ✔✔High Standard ADR, high Net ADR yield In the lodging industry what factors would be overinflated to produce an unrealistically high RevPAR forecast? - ✔✔ADR and/or Occupancy % Hanna is the revenue manager at the Waterford Hotel. For a Saturday in the future she has determined her hotel will accept reservations only for those guests seeking to stay for two or more days. She is using what type of revenue management control(restrictions)strategies? - ✔✔MLOS Last month carl's 500 - room hotel had a comp. set that included five additional hotels offering a total of 2000 rooms. What was Carl's supply share % last month? - ✔✔ 20 %(formula=Available rooms subject hotel/Available rooms comp set + subject hotel rooms)or 500 /( 2000 + 500 )=supply share % The most often true about room sales made by a hotel's group sales department is - ✔✔ADRs are lower than average and Net ADR Yield is higher than average.

What is the formula revenue managers use to calculate the percentage change in sales which has occurred from the last accounting period to the present period? - ✔✔Ttl Sales this period - Ttl Sales Last Period / Ttl Sales Last Period = % of Change in Sales Amanda is the revenue manager of a hotel. When she opened her email last friday she found a message from the Exec. Director of the state dental assoc. asking Amanda for a formal price quote on rooms and meeting space needed by the assoc. for their annual onference. What would Amanda call this inquiry? - ✔✔RFP Laras rack rate is 299. 99. She has been asked to bid on 200 rooms nights needed by a travel agent seeking housing for a group of seniors touring the area by bus. The travel agency has requested Lara provide her a net (non-commissionable)rate. Laras hotel typically pays 10 % travel agency fee. What would be Laras per room night net non-commercial bid for these rooms if she does not lower her rack rate? - ✔✔ 269. 99 (formula=( 299. 99 *. 10 =(3 0 .0 0 )) - 299. 99 = 269. Which components of the hotel industry's current reservaation system currently offers its users the ability to simultaneously see comparative hotel rate information? - ✔✔The GDS and IDS Las month Carl's hotel had an ADR index of 125 %. In the same month his RevPAR index was 100 %. What can be said about Carl's hotel" - ✔✔His occupancy index is less than 100 % This YTD, Carl's hotel is averaging an ADR of 125. 00. The ADR of his comp. set for the same period is

    1. Assume Carl's comp set is an appropriate one. What would you recommend Carl do if his occupancy index for the same period is 140 %. - ✔✔Carefully increase rack rates to optimize GOPPAR In the lodging industry, what is rack rate? - ✔✔A rooms selling price when no discounts of any type are offered. Angelina is the RM at the 1000 room Bay hotel. Tonight she forecasts 600 stay-overs and 400 arrivals. Assume Angelina is accurate in forecasting a 5 % no show rate. How many additional reservations could angelina accept before she would be required to walk an arriving guests? - ✔✔ 21 FORMULA= ( 400 *. 05 = 20 ) - 1000 = 980 on the 21 reservation the guest would have to be walked.