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RETAIL PROJECT REPORT
SubmITTEd TO: PROf gAJEndER ShARmA SECTIOn: mC
RETAIL PROJECT REPORT
On
bATCh: 2019- SubmITTEd TO: SubmITTEd by: PROf gAJEndER ShARmA AKAShdEEP SInhA (19062) nAmAn dEwAn (19081) RIShAbh gROvER (19096) ROhAn PARASRAmKA (19098) SECTIOn: mC SAgnIK AChARyA (19101)
RETAIL PROJECT REPORT
SubmITTEd by: AKAShdEEP SInhA (19062) nAmAn dEwAn (19081) RIShAbh gROvER (19096) ROhAn PARASRAmKA (19098) SAgnIK AChARyA (19101)
CONTENTS
S.No. Particulars Page No.
1 Introduction to UNIQLO 3
2 Retail Mix
3 Merchandise Mix
4 Visual Merchandising
5 Location
6 Layout
7 Retail Format
8 Retail Strategy
are in the race to become Asia’s biggest clothing retailer. Well, the other brands are keeping an eye at Uniqlo’s success story. Uniqlo majorly focuses on mass-production of apparels in wide range of colors. The company laid its roots in the suburbs of Japan. The first Uniqlo was opened in Hiroshima, Japan in 1984. Now, Uniqlo is opening its arms in shopping centers of global major cities. Earlier the company used to call itself “Unique clothing warehouse”. Those words itself led to the invention of “Uniqlo”. During 1990s, the Japanese economy was going through turmoil. It was an opportunity for Uniqlo. The company made its first break through in the market through their cheap clothes. Suddenly, the brand “Uniqlo” became popular among Japanese people. The Japanese economy suffered a lot during this Great Recession but Uniqlo reaped in the benefits from it. Uniqlo had 100 stores in operation within 10 years since its invention. In 1998, the company started a campaign named “Fleece Apparel”. This helped Uniqlo in gaining popularity across the country. The company grew its women’s line too. The company’s major focus was on building new stores. But soon Uniqlo had a hit. Uniqlo had a dip in their sales & profit. In their quest to conquer the world, Uniqlo opened too many stores too quickly and hence many of them needed to be closed. In 2002, the company opened 21 stores in United Kingdom but had to close 13 of them by 2006. The company paid more emphasis on opening stores rather than creating Brand identity. Hence, this backfired them heavily. Although after such setbacks, Uniqlo now has more than 800 stores across the globe. Many of them are situated in urban centers around the globe. Currently Uniqlo is the number one apparel chain in Asia and their target is to become “the world’s no.1 casual brand”. In 2012, Uniqlo was fourth in the race for largest retailer across the globe. It was behind Gap, H&M, Zara- owner inditex. The slogan of Uniqlo is “Made for all”. Uniqlo’s store is specially known for its rainbow-coloured casual wear for men, women & kids. The mission is to provide clothes for cheap. So that it is affordable for every consumer. Uniqlo is also known for mass production of clothes of every color.
UNIQLO IN INDIA
UNIQLO organizer and executive Tadashi Yanai — who runs one of the world's biggest attire retail organization Fast Retailing Group said the organization has made critical interests in India in front of the brand's lady store dispatch in th Yanai, 70, who was in New Delhi for the store dispatch declined to share venture numbers for Indian market yet included that bringing in clothing, and assembling stores here includes some significant downfalls. "I'm not at freedom of unveiling any of the numbers," Yania said when gotten some information about the organization's speculations into India's almost $ billion retail advertise. "Be that as it may, you have a dedication and it implies enormous measure of venture is behind store yet about making pieces of clothing and shipping articles of clothing and tuning in to clients. Every single one of these demonstrations is exorbitant so it generally includes a colossal measure of venture". He included that the nation's 1.3 billion populace makes India a "critical" advertise for the organization, which is right now contending with Inditex and H&M to sell more pieces of clothing all inclusive. The store, spread more than three stories, situated at sells the brands' mark light down coats, essential shirts for people, formal wear, and clothing for kids. rganizer and executive Tadashi Yanai — Japan's wealthiest man who runs one of the world's biggest attire retail organization Fast Retailing Group said the organization has made critical interests in India in front of the brand's lady store dispatch in the nation on Friday. Yanai, 70, who was in New Delhi for the store dispatch declined to share venture numbers for Indian market yet included that bringing in clothing, and assembling stores here includes some significant downfalls. "I'm not at f unveiling any of the numbers," Yania said when gotten some information about the organization's speculations into India's almost $ billion retail advertise. "Be that as it may, you have a dedication and it implies enormous measure of venture is behind it. It isn't just about having a store yet about making pieces of clothing and shipping articles of clothing and tuning in to clients. Every single one of these demonstrations is exorbitant so it generally includes a colossal measure of venture". He ded that the nation's 1.3 billion populace makes India a "critical" advertise for the organization, which is right now contending with Inditex and H&M to sell more pieces of clothing all inclusive. The store, spread more than three stories, situated at Delhi's Ambience Mall sells the brands' mark light down coats, essential shirts for people, formal wear, and clothing for kids. Japan's wealthiest man who runs one of the world's biggest attire retail organization Fast Retailing Group said the organization has made critical interests in India in e nation on Friday. Yanai, 70, who was in New Delhi for the store dispatch declined to share venture numbers for Indian market yet included that bringing in clothing, and assembling stores here includes some significant downfalls. "I'm not at f unveiling any of the numbers," Yania said when gotten some information about the organization's speculations into India's almost $800- billion retail advertise. "Be that as it may, you have a dedication and it it. It isn't just about having a store yet about making pieces of clothing and shipping articles of clothing and tuning in to clients. Every single one of these demonstrations is exorbitant so it generally includes a colossal measure of venture". He ded that the nation's 1.3 billion populace makes India a "critical" advertise for the organization, which is right now contending with Inditex Delhi's Ambience Mall sells the brands' mark light down coats, essential shirts for people, formal
UNIQLO ACROSS THE GLOBE
The organization is genuinely worldwide. Expanding on a solid base in Japan and South Korea, it has effectively opened stores overa noteworthy development for Greater China. As of March 31, 2015, the organization had 840 stores in Japan, 345 stores in China, 25 stores in Hong Kong, 63 stores in Taiwan, 138 stores in South Korea, 22 stores in Singapore, 24 stores in Malay Philippines, 6 stores in Indonesia, 4 stores in Australia, 39 stores in the United States, 9 stores in the United Kingdom, 8 stores in France, 5 stores in Russia and 1 store in Germany that was opened in Berlin In the United States the stores are situated in the Eastern and Western locales of the nation with plans to open more stores. This year stores will open in Seattle, Boston's Faneuil Hall, and Chicago's Michigan Ave. In 2016 extra stores are scheduled for Tyson Corner Center in Washington D.C. what's more, The Denver Pavilion in Denver, CO. All areas are in exceptionally dealt metropolitan territories. Larry Myers, CEO of Uniqlo USA and Canada showed that the organization will grow further in No Canada. The main Canadian store will be opened in Toronto's Eaton Center in 2016. U.S. stores are additionally bolstered by E
GLOBE
The organization is genuinely worldwide. Expanding on a solid base in Japan and South Korea, it has effectively opened stores overall remembering noteworthy development for Greater China. As of March 31, 2015, the organization had 840 stores in Japan, 345 stores in China, 25 stores in Hong Kong, 63 stores in Taiwan, 138 stores in South Korea, 22 stores in Singapore, 24 stores in Malaysia, 22 stores in Thailand, 23 stores in the Philippines, 6 stores in Indonesia, 4 stores in Australia, 39 stores in the United States, 9 stores in the United Kingdom, 8 stores in France, 5 stores in Russia and 1 store in Germany that was opened in Berlin in 2014. In the United States the stores are situated in the Eastern and Western locales of the nation with plans to open more stores. This year stores will open in Seattle, Boston's Faneuil Hall, and Chicago's Michigan Ave. In 2016 extra heduled for Tyson Corner Center in Washington D.C. what's more, The Denver Pavilion in Denver, CO. All areas are in exceptionally dealt metropolitan territories. Larry Myers, CEO of Uniqlo USA and Canada showed that the organization will grow further in North America including Canada. The main Canadian store will be opened in Toronto's Eaton Center in 2016. U.S. stores are additionally bolstered by E-business locales. The organization is genuinely worldwide. Expanding on a solid base in ll remembering noteworthy development for Greater China. As of March 31, 2015, the organization had 840 stores in Japan, 345 stores in China, 25 stores in Hong Kong, 63 stores in Taiwan, 138 stores in South Korea, 22 stores in sia, 22 stores in Thailand, 23 stores in the Philippines, 6 stores in Indonesia, 4 stores in Australia, 39 stores in the United States, 9 stores in the United Kingdom, 8 stores in France, 5 stores in in 2014. In the United States the stores are situated in the Eastern and Western locales of the nation with plans to open more stores. This year stores will open in Seattle, Boston's Faneuil Hall, and Chicago's Michigan Ave. In 2016 extra heduled for Tyson Corner Center in Washington D.C. what's more, The Denver Pavilion in Denver, CO. All areas are in exceptionally dealt metropolitan territories. Larry Myers, CEO of Uniqlo USA and Canada rth America including Canada. The main Canadian store will be opened in Toronto's Eaton Center business locales.
RETAIL MIX OF UNIQLO
Research & Development (Designers/Pattern Makers) UNIQLO's R&D focuses continually in materials and worldwide molds notwithstanding creating items to fulfill future client needs. Truth be told, recognizing those very needs is a significant piece of the R&D work. One year before an item's expected dispatch, the R&D division holds an idea meeting with delegates from the promoting, showcasing, and materials advancement groups to decide the correct structure idea for each season. Fashioners at that point get ready str plan is chosen, its shading and outline can be refined on numerous occasions before the last structure is endorsed. Development and Procurement of Materials UNIQLO can make sure about steady, high materials requiring little to no effort by haggling legitimately with materials
RETAIL MIX OF UNIQLO
Research & Development (Designers/Pattern Makers) UNIQLO's R&D focuses continually inquire about the most recent in new materials and worldwide molds notwithstanding creating items to fulfill future client needs. Truth be told, recognizing those very needs is a significant piece of One year before an item's expected dispatch, the R&D division holds an idea meeting with delegates from the promoting, showcasing, and materials advancement groups to decide the correct structure idea for each season. Fashioners at that point get ready structures and refine tests. Significantly after a plan is chosen, its shading and outline can be refined on numerous occasions before the last structure is endorsed. Development and Procurement of Materials UNIQLO can make sure about steady, high-volume supplies of top ttle to no effort by haggling legitimately with materials quire about the most recent in new materials and worldwide molds notwithstanding creating items to fulfill future client needs. Truth be told, recognizing those very needs is a significant piece of One year before an item's expected dispatch, the R&D division holds an idea meeting with delegates from the promoting, showcasing, and materials advancement groups to decide the correct structure idea for each season. uctures and refine tests. Significantly after a plan is chosen, its shading and outline can be refined on numerous occasions volume supplies of top-quality ttle to no effort by haggling legitimately with materials
after week flyers in the Friday versions of national papers to tell clients about constrained period limits, commonly of 20-30%, on key reaches. Stores UNIQLO Japan had 817 stores (counting 43 establishment stores) toward the finish of August 2019. UNIQLO International extended to 1,379 stores, remembering 807 for Greater China (Mainland China, Hong Kong, and Taiwan), 188 in South Korea, 231 in Southeast Asia and Oceania, 91 in Europe, and 62 in North America. New store openings have been particularly fast in Greater China and Southeast Asia. E-commerce Online deals are progressively significant, representing roughly 11% of all out deals in FY2019. In the geologically huge markets of Greater China and the U.S., online deals represent around 20% and 25% of complete deals separately. In Japan, that proportion is just 9.5% (¥83.2 billion), yet we plan to build it by focusing on 30% yearly development in online deals.
Merchandise Mix
This is the UNIQLO’s mission to design and produce really good clothes to enrich the lives of people around the world. UNIQLO in Web Marketing. headquarter in Japan. UNIQLO has its MIX (https://uniqlo.jp/) went online. On this the latest merchandise items. The search function allows customers type of item they are looking for Sales through UNIQLO’s online site (https://store.uniqlo.com/) help growth of their business and become a growth trend. They also provide the latest information on UNIQLO stores other related topics as well as offer a medium for the target audience. They set the website user friendly as any person can easily access the web site
- The top screen directs viewers to a wide range of items and styles
Merchandise Mix
This is the UNIQLO’s mission to design and produce really good clothes to enrich the lives of people around the world. Web Marketing. As UNIQLO is the Japanese brand and it’s UNIQLO has its new website in August 2006; ://uniqlo.jp/) went online. On this website they offer more than 200 of atest merchandise items. The search function allows customers to check on items that what style and what of item they are looking for. Sales through UNIQLO’s online site (https://store.uniqlo.com/) help growth of their business and become a growth trend. also provide the latest information on UNIQLO stores to their viewers other related topics as well as offer a medium for promotional campaigns aime They set the website user friendly as any person can easily access the web site The top screen directs viewers to a wide range of items and styles This is the UNIQLO’s mission to design and produce really good clothes to enrich Japanese brand and it’s 2006; UNIQLO more than 200 of to check on items that what style and what Sales through UNIQLO’s online site (https://store.uniqlo.com/) help them in to their viewers and promotional campaigns aimed They set the website user friendly as any person can easily access the web site – The top screen directs viewers to a wide range of items and styles
VISUAL MERCHANDISING
What is Visual Merchandising? Visual merchandising alludes to whatever can be seen by the costumer inside and outside a store, including shows, enrichments, signs and design of room. The general reason for visual merchandising is to get clients to obt wealth. Visual merchandising incorporates how product is introduced just as the store's complete climate. Visual merchandising begins the outside of the store or its outside introduction and carries on to the inside introduction. It mi shows in elegant hues and examples that make clients think the store has what they're searching for and the specialty of making different sorts of showcases or dressing mannequins. Staying aware of patterns and molds be helpful for these reasons. Visual merchandising additionally incorporates deciding in-store traffic stream examples to figure the best places to put shows so the best number of individuals will see them. 5 Elements of Visual Merchandising
VISUAL MERCHANDISING
What is Visual Merchandising? Visual merchandising alludes to whatever can be seen by the costumer inside and outside a store, including shows, enrichments, signs and design of room. The general reason for visual merchandising is to get clients to obtain a sizable sum of wealth. Visual merchandising incorporates how product is introduced just as the Visual merchandising begins the outside of the store or its outside introduction and carries on to the inside introduction. It might include the capacity to make window shows in elegant hues and examples that make clients think the store has what they're searching for and the specialty of making different sorts of showcases or dressing mannequins. Staying aware of patterns and molds in the plan business can be helpful for these reasons. Visual merchandising additionally incorporates store traffic stream examples to figure the best places to put shows so the best number of individuals will see them. rchandising Visual merchandising alludes to whatever can be seen by the costumer inside and outside a store, including shows, enrichments, signs and design of room. The ain a sizable sum of wealth. Visual merchandising incorporates how product is introduced just as the Visual merchandising begins the outside of the store or its outside introduction and ght include the capacity to make window shows in elegant hues and examples that make clients think the store has what they're searching for and the specialty of making different sorts of showcases or in the plan business can be helpful for these reasons. Visual merchandising additionally incorporates store traffic stream examples to figure the best places to put shows so
The color format in Uniqlo stores is white with border of red which looks very attractive and grabs the attention of people passing by the store. The space to move around in the store is very wide then also the store does not look empty or as is any space is vacant the products are placed very well so all the products are visible and the store looks filled with products but does not look too overloaded with the products. Appropriate focal points have also been created in each department. Products in focal points are mostly exclusive products which are of a bit higher range then others it is done to attract more customers towards the area. There is appropriate signage is displayed for every product There is no mess in the store. Everything is displayed properly, there most of the stock is on display then also there is no hooch pooch in the store. Everything is at perfect place where it should be.
Store name: UNIQLO DLF Avenue Saket Address: DLF Avenue, Saket, District Center, New Delhi, 110017 Sales area: Approximately 21,500 square feet over two floors (Ground and 1st) Planned opening date: Fall 2019 (Coinciding with the renewal launch of the mall
STORE LAYOUT
All sections at one level to be ready to purchase. In the above posted picture two levels can be seen with beautifully designed mannequins. The visual merchandising specially attracts and tell the inside story of the store. Beautifully arranged layer by layer in sections. Same type clothes are available into same section for same size.
STORE LAYOUT
All sections at one level to be ready to purchase. In the above posted picture two levels can be seen with beautifully designed The visual merchandising specially attracts and tell the inside story of the Beautifully arranged layer by layer in sections. Same type clothes are available into same section for same size. In the above posted picture two levels can be seen with beautifully designed The visual merchandising specially attracts and tell the inside story of the Same type clothes are available into same section for same size.
RETAIL STRATEGY
Brand strategy: Uniqlo focuses around the exceptional useful exhibition of the brand with an emphasis on the plan and development of the clothing. Uniqlo separates itself from its rivals by with its mark advancements like Life wear, Heatech, AIRism, and so on. The brand additionally gives the customers a prevalent shopping experience by noteworthy store the executives and plan with positive representative culture and utilization of innovation in- the item structures. Segmentation: Under geographic segmentation, it focuses on the urban populace. Under segment division, it focuses on all the age categories and both the genders.
RETAIL STRATEGY
Uniqlo focuses around the exceptional useful exhibition of the brand with an emphasis on the plan and development of the clothing. Uniqlo separates itself from its rivals by with its mark advancements like Life wear, Heatech, AIRism, and so additionally gives the customers a prevalent shopping experience by noteworthy store the executives and plan with positive representative culture and
- store that gives video instructional exercises depicting Under geographic segmentation, it focuses on the urban populace. Under segment division, it focuses on all the age categories and both the genders. Uniqlo focuses around the exceptional useful exhibition of the brand with an emphasis on the plan and development of the clothing. Uniqlo separates itself from its rivals by with its mark advancements like Life wear, Heatech, AIRism, and so additionally gives the customers a prevalent shopping experience by noteworthy store the executives and plan with positive representative culture and store that gives video instructional exercises depicting Under geographic segmentation, it focuses on the urban populace. Under segment
Individuals with low and middle income are for the most part focused on. Under psychographic division, focuses on the social class who are working, centre and upper white collar class. Target: The fundamental objective market for Uniqlo is the male and female those are running from the age 18 to 40 and are searching for reasonable and great apparel that accommodates their ways of life. It focuses on the individuals who are searching for popular garments which are easygoing and laidback. Uniqlo attire is not just constrained to higher salaried class. The great quality and reasonableness demonstrate the great incentive for buyers. This system has expanded the objective market since all the shoppers are searching for quality garments which are yet reasonable and affordable. Positioning: Uniqlo has situated itself as an advanced Japanese organization and expects to inspire individuals to dress well. The brand has a "made for all" situating technique and is a brand that sells clothes that are fundamental, straightforward and assists wearers with finding their individualistic styles. Fundamentally, if individuals are hoping to discover, great quality, popular and moderate garments, the goal is Uniqlo. Tagline: Simple made better Sustainability in focus: Uniqlo has showed a drive called "All-Product Recycling activity" where the clients are urged to reuse the garments and use them for material industry material. The brand with activities like this is attempting to have any kind of effect. With the maintainability crusade that says" gives your garments another life", the brand is
