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Research Methods Test 1 | COMM - Rhetorical Analysis, Quizzes of Rhetoric

Class: COMM - Rhetorical Analysis; Subject: Communication; University: Concordia University; Term: Forever 1989;

Typology: Quizzes

2014/2015

Uploaded on 09/20/2015

bballweston
bballweston 🇨🇦

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TERM 1
Independent Variable
DEFINITION 1
The thing that is doing the affecting (causal factors)
Attire, race, age, height, profession, wealth, appearance,
sex, intelligence, accent
TERM 2
Dependent Variable
DEFINITION 2
The thing being affected
ex: credibility because of your appearance or height
TERM 3
What does "communication" really mean?
DEFINITION 3
We study messages (verbal, nonverbal, and mediated).
TERM 4
Co-interpretors
DEFINITION 4
People communicate before they even start talking.
People make opinions of others right away simply by
looking at them.
TERM 5
Physical Science
DEFINITION 5
The study of the objective aspects of nature
Biology, chemistry, physics, astronomy, etc.
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Independent Variable

The thing that is doing the affecting (causal factors) Attire, race, age, height, profession, wealth, appearance, sex, intelligence, accent TERM 2

Dependent Variable

DEFINITION 2 The thing being affected ex: credibility because of your appearance or height TERM 3

What does "communication" really mean?

DEFINITION 3 We study messages (verbal, nonverbal, and mediated). TERM 4

Co-interpretors

DEFINITION 4 People communicate before they even start talking. People make opinions of others right away simply by looking at them. TERM 5

Physical Science

DEFINITION 5 The study of the objective aspects of nature Biology, chemistry, physics, astronomy, etc.

Social Science

A group of fields that set out to study how humans live and interact Anthropology, communication, economic, political sciences, psychology, etc. TERM 7

Humanistic

Research

DEFINITION 7 Humanists believed in universal human qualities: Rationality, common history, experience, and belief TERM 8

Scientific

Research

DEFINITION 8 Social Scientists saw the necessity to objectively quantify human experience TERM 9

Communication vs. Communicaitons

DEFINITION 9 Communication is the process whereby one person stimulates meaning in the mind of another person (or persons) through verbal and nonverbal messages (people).Communications is an array of mass-mediated technologies people utilize to send messages (tech). TERM 10

Epistemology

DEFINITION 10 How do we know what we know. A way of knowing.

2nd Principle for

Research

Beneficence Researchers need to make sure they minimize possible harms to the research participants themselves Research should affect lives Benefits should outweigh the harms TERM 17

3rd Principle for

Research

DEFINITION 17 Justice Belmont Report: Those who take the risks of the research should also receive the benefits from that research. Researchers today must make sure that risks and benefits are fairly distributed within society without bias. Single groups CAN be studied: -clear justification for singling out -benefits would ultimately outweigh the costs TERM 18

Typical Elements of Journal Articles

DEFINITION 18 Literature Review : establishes legitimacy of study divides the paper into distinct sections claims need evidentiary backing each sub-point supports overall claim of paper articulates hypotheses of the study Methodology : describes the investigation steps in detail Participants: the subjects of the study (who?) Procedures: the step-by-step description (how?) Instruments: the measurement tools used (what?) TERM 19

Elements of Journal Articles (continued)

DEFINITION 19 Results : reports the data/evaluates the hypothesis Discussion : articulates the implications of the study Conclusion : reports limitations, situates study in light of previous research, proposes directions for future research References: list of all cited works Appendices : any tables, long lists, copy of instruments, etc. TERM 20

Nominal Variable

DEFINITION 20 variable where categories are (1) mutually exclusive, (2) equivalent, and (3) exhaustive eg: Biological sex, ethnicity, class standing, ID number, weight, ca

Ordinal Variable

categories represent numerical gradients, which allows for the rank ordering of the categories eg: Seeding, TV market ranking TERM 22

Interval Variable

DEFINITION 22 values of the categories are classified in a logical order that represents equal distances between levels within each category (scale) o ( 1 2 3 4 5) o ( -2 -1 0 1 2) o ( 7 11 15 19 23) TERM 23

Ratio Variable

DEFINITION 23 Values of the categories are classified in a logical order that represents equal distances between levels within each category with the presence of an absolute zero point Exam score Age Weight Speed Heart rate TERM 24

Measures of Interval Level Data

DEFINITION 24 Likert Scale : participants respond to a declarative statement with a range of choices (eg. Strong disagree, disagree, agree, strong agree) Semantic Differential Scale : respondents to rate their opinion on a linear scale between two endpoints that have opposite meanings (eg. Good/bad, slow/fast, weak/strong) TERM 25

As communication apprehension increases,

proficiency in public speaking decreases.

DEFINITION 25 1.) Identify the independent variable Communication apprehension 2.) Identify the dependent variable Public speaking 3.) What kind of hypothesis is this? One-tailed hypothesis 4.) What kind of data is the independent variable? Interval