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A research assignment for students in comm 361, where they are required to choose five questions from a list and find accurate answers using various sources. The exercise aims to help students understand the challenges of gathering information and the importance of verification. Questions cover topics such as the origin of the term 'public relations', number of pr firms in orange county, description of a keeshond, tallest structure in the world, inventor of the furby, effectiveness of power toothbrushes, number of us homes with televisions and vcrs, and expected life spans of americans. Students are expected to write a report detailing their answers, research process, and verification methods.
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COMM 361 Research Assignment Scavenger Hunt (100 points) This exercise gives you an opportunity to engage in some research, which is a key public relations activity, and to face some of the challenges a public relations practitioner is likely to meet when gathering facts. To complete this exercise, first select any five questions from the list below. Then find and verify the answers from any sources you deem appropriate. Finally, write a short paper (1-5 pages, double-spaced and typed) in which you: 1) provide a detailed answer for each question, 2) describe how you went about getting each answer, 3) explain how you verified the validity of each answer, and 4) provide a summary of what you learned from the exercise about gathering information. Questions:
1. Who first used the term "public relations" and when? (Watch out – this one is trickier than it appears!) 2. How many public relations firms are located in Orange County? 3. What is a Keeshond, and what does one look like? Be specific. 4. Where can you visit the world's tallest "structure?" 5. Who invented the Furby, and where was it invented? 6. Is a power toothbrush more effective than a manual toothbrush? 7. How many U.S. homes have televisions? How many have VCRs? 8. What are the expected life spans of the average male and average female in the U.S.? 9. What public relations journals does the CSUF library carry? 10. What is your CSUF e-mail address? Describe the login process. Once you get the answers to your questions, reflect on your experience of gathering the information. Was it easy to get this information? What steps did you take to get it? What does the overall experience tell you about conducting research? Format: Your report should begin with a brief introduction, then include a list of each question you chose to answer quoted verbatim. Your answer should appear immediately below each question. Summarize your experiences and what you learned about doing research at the end of the piece. Grading: Your grade will be based on 1) the accuracy and thoroughness of your answers, 2) your careful verification of the information (quality of sources, using multiple sources, etc.), 3) your depth of analysis and insights about the process of gathering information, and 4) the quality of your writing (including spelling, grammar, and punctuation). Helpful Hint: The Web is only part of a well-designed research strategy. Don't rely solely on it if you wish to maximize your points on this assignment.
Be ready to discuss your adventures in class on the due date!