By Henna Punjabi, SYBMS, sem III
Question bank for ‘Principles of Marketing’ – SYBMS, sem III
1. Selling vs. marketing
2. Production concept
3. Product concept
4. Selling concept
5. Needs, wants and demand
6. Features of marketing
7. Importance of marketing
8. 4Ps and 4Cs
9. Transaction and exchange
10. Holistic marketing
11. Micro env.
12. Macro env.
13. Product research and its importance
14. Importance of market research
15. Consumer research with examples
16. Copy testing methods
17. Features of consumer behavior
18. Testing methods of print media and broadcast media
19. Sales analysis
20. Features of MIS
21. Product Life Cycle
22. Concept of product planning
23. Benefits of brand to consumer
24. Benefits of brand to manufacturer
25. Promotion tools with examples
26. Failure of new product
27. Essentials of a good brand name with examples
28. Functions of packaging with examples.
29. Pricing strategies with examples
30. Channels distribution of consumer goods.
31. Basis of segmentation
32. Targeting types
33. Positioning strategies
34. E-marketing forms
35. Advantages of e-marketing
36. Online marketing with examples
37. Concept of social networks
38. Social marketing with examples
39. Relationship marketing with examples
40. Examples of social media
