1. Base on three components of the product, you classify services that DHL company
provides for customers.
There are three components of the product:
-Core product: it means that the product meets the basic demands of customers, is
the end benefit for the buyer. The core products of DHL company are shipping
services and logistics solutions.
-Formal product is the actual physical or perceived characteristics of a product
company which includes the level of quality, special features, styling, branding,
and packing. The formal product of DHL company is value-added services,
multimodal services, customized solutions, and comprehensive customs services.
-The augmented product is the support items that complete your total product
offerings like after-sales service, warranty, delivery, installment, and installation.
The augmented product of DHL is tracking shipment, RFID, insurance.
2. Services of DHL company have the difference between DHL and others
competitors:
Services of DHL provide premium services of temperature-controlled storage like
cold for special products for customers such as cold chain logistics, green supply
chain. The services of DHL company offer a much comprehensive range than other
competitors.
