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Classification of DHL's Products and Services: Core, Formal, and Augmented, Exercises of Marketing Research

The three components of dhl's product offerings: core (shipping services and logistics solutions), formal (value-added services, multimodal services, customized solutions, and comprehensive customs services), and augmented (tracking shipment, rfid, and insurance). Dhl differentiates itself from competitors through premium services like cold chain logistics and a comprehensive range of offerings.

What you will learn

  • What are the formal product offerings of DHL?
  • How does DHL differentiate itself from competitors?
  • What are the three components of DHL's product offerings?

Typology: Exercises

2020/2021

Uploaded on 12/15/2021

quy-nguyen-thi-kim
quy-nguyen-thi-kim 🇻🇳

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1. Base on three components of the product, you classify services that DHL company
provides for customers.
There are three components of the product:
-Core product: it means that the product meets the basic demands of customers, is
the end benefit for the buyer. The core products of DHL company are shipping
services and logistics solutions.
-Formal product is the actual physical or perceived characteristics of a product
company which includes the level of quality, special features, styling, branding,
and packing. The formal product of DHL company is value-added services,
multimodal services, customized solutions, and comprehensive customs services.
-The augmented product is the support items that complete your total product
offerings like after-sales service, warranty, delivery, installment, and installation.
The augmented product of DHL is tracking shipment, RFID, insurance.
2. Services of DHL company have the difference between DHL and others
competitors:
Services of DHL provide premium services of temperature-controlled storage like
cold for special products for customers such as cold chain logistics, green supply
chain. The services of DHL company offer a much comprehensive range than other
competitors.

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  1. Base on three components of the product, you classify services that DHL company provides for customers. There are three components of the product:
  • Core product: it means that the product meets the basic demands of customers, is the end benefit for the buyer. The core products of DHL company are shipping services and logistics solutions.
  • Formal product is the actual physical or perceived characteristics of a product company which includes the level of quality, special features, styling, branding, and packing. The formal product of DHL company is value-added services, multimodal services, customized solutions, and comprehensive customs services.
  • The augmented product is the support items that complete your total product offerings like after-sales service, warranty, delivery, installment, and installation. The augmented product of DHL is tracking shipment, RFID, insurance.
  1. Services of DHL company have the difference between DHL and others competitors: Services of DHL provide premium services of temperature-controlled storage like cold for special products for customers such as cold chain logistics, green supply chain. The services of DHL company offer a much comprehensive range than other competitors.