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Qualitative research is a type of research that seeks to understand human behavior, experiences, emotions, and social phenomena in depth. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research emphasizes understanding the meaning and context of experiences and interactions. It is often used to explore topics where little is known or when the research aims to capture complex, subjective experiences.
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Qualitative research is a type of research that seeks to understand human behavior, experiences, emotions, and social phenomena in depth. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research emphasizes understanding the meaning and context of experiences and interactions. It is often used to explore topics where little is known or when the research aims to capture complex, subjective experiences.
o Social workers or healthcare providers might conduct qualitative interviews to get a better understanding of the challenges faced by individuals in vulnerable communities, which can inform intervention strategies.
Qualitative research plays a vital role in daily life by helping us understand complex social phenomena, personal experiences, and behaviors that numbers alone cannot explain. It provides valuable insights into how people think, feel, and interact, influencing everything from consumer products to mental health services and social policies.