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Pure Services, Pure Goods, Special Consideration, Marketing Literature, Decision Making Process, Consumer Decision Making, First and Possibly, Good Quality Service, Expectations of a Service, Merits and Limitations are some points from questions of past exam paper.
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Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway. SEMESTER 1 EXAMINATION, 2009/ Exam Code(s): 1MSM Exam(s): MSc. Marketing Degree Mode Code(s): MK 567 Module(s) Services Marketing Theory Paper No.: 1. Repeat Paper: ____ Special Paper: ____ External Examiner(s): Professor Christopher Easingwood Internal Examiner(s): Dr. Declan Fleming Dr. Elaine Wallace Instructions: Please answer three questions. Each question will carry equal marks. Duration: Two hours. No. of Answer Books: Requirements: Handout MCQ Statistical Tables Graph Paper Log Graph Paper Other Material No. of Pages: Two including cover page. Department(s): Marketing