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PRSA APR Exam Practice Questions With
Complete Solutions.
You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor and proceed with publication of the newsletter. B) Contact the freelance photographer directly to get verbal approval for publication. C) Coordinate with your legal counsel to review the contract terms before taking further action. D) Include the copyright information from the photographer in the photo caption and proceed with publication of the newsletter. - correct answer. C) Coordinate with your legal counsel to review the contract terms before proceeding with publication. (EPR 10th, pgs 157-158 and PR: S&T 10th, pgs 302-303)
You are the public relations manager at a automotive manufacturer, reporting to the company president. Your company is about to announce an expansion, which will be a major economic boost for the community, at a press conference. Your boss would like to share some additional details about the acquisition "off the record" with several community partners following the press conference at a VIP event, which some media may attend. What counsel would you offer your boss?
- We trust our partners and this will improve our community relations
- It is acceptable to share these details if we inform the audience that what we share is off the record
- It is acceptable to share these details if reporters do not attend the event
- You should never share things off the record unless you really want it t get out - correct answer. 4. You should never share things off the record unless you really want it t get out (EPR p.231)
Which of the following two statements are correct in order for you to use these photos in ads?
A. The company hired and paid the photographer for the professional event photos and owns them for future use. B. These photos can only be used if the photographer has provided written permission to reproduce the event photos beyond the original purpose of an internal newsletter. C.The employees and family members photographed must have a signed consent release to have their photos used in an ad for the company. D. Company employees are not required to sign releases, but their family members would need to have signed releases to be used in the ads - correct answer. B. These photos can only be used if the photographer has provided written permission to reproduce the event photos beyond the original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed consent release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo Releases and Page 302: Photography and Artwork.
As the internal communications officer of a large corporation, You've discovered numerous unofficial newsletters being published and emailed to 3,000 employees without your knowledge. On further investigation you discover in each newsletter a national ad appeared with the copyright symbol listed, but with digital modifications made to each ad changing the color and size. What three significant copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright Infringement. - correct answer. E. Trademark, Digital Millennium Copyright Act (DMCA), and Copyright Law. (APR Study Guide, pgs. 105-107)
You assign your intern the job of finding a royalty free image to illustrate a blog. She brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright B) Plagiarism C) Slavish copyright
B) If you send the members of your organization a link to the article on the other organization's website C) If you distribute the article to the members of your organization at its annual meeting D) If you reprint the article in your organization's newsletter - correct answer. A, C, D
[From Cutlip & Center's Effective Public Relations, 11th ed., p. 140]
While looking for material for the next round of commercials, a campaign staffer hands you a transcript containing unflattering information about the opponent and illicit affairs he's had with several women other than his wife. The staffer said that this information was overheard by a former staffer of the opponent while at a local bar. Which would be the most ethical choice in this situation for handing the information you were given?
- You can use the information because there is no reasonable expectation of privacy at a bar.
- You can not use the information since the former staffer did not give express permission to use what he said.
- The information is fair game since it was gathered during the bar's normal business hours.
- You can not use the information since you aren't sure if the source had a confidentiality agreement while as an employee of the opponent. - correct answer. Answer: 4
Reasoning: Similar to "tortuous interference" liability claim by tobacco industry v. CBS for using information based on a source who was party to a standard confidentiality agreement as an employee of the tobacco industry.
Source: AP Stylebook 2012, Briefing on Media Law, p. 333.
As the public relations director for your company one of the functions of your office is to take photos at official company events. For this particular event your company hires a photographer outside of the company to take photos. One of the employees emails you and asks for copies of a few of the photos. What is the best response to provide to the employee?
A. I will provide you the photos after I provide them for legal review. B. The organization owns an employee's work done on behalf of the organization. C. The photographs can be found on the company's website and you can select the photos you would like to use. D. The photos that the company owns the copyrights that will be placed on the company's website once they are approved by the legal office. - correct answer. Correct Answer D Reference: APR Study Guide Edition 5, page. 106
You are the manager of a public relations department for a nonprofit organization. Your department director has asked you to help with selecting a summer intern. She says
she would prefer that the intern will not be paid and receive college credit for the internship instead. You are unsure about the terms of this agreement. Specifically, you are concerned about whether it is ethical to offer the internship as an unpaid position. What is your next step in deciding how you will advise the department director?
A) Identify the key values that you need to consider in making your decision. B) Identify ethical principles to guide you in making your decision. C) Identify who will be affected by your decision. D) Identify the economic, legal, and social factors that may influence your decision. - correct answer. Answer: D (APR Study Guide, page 21. After you have defined the specific ethical issue or conflict, the next step is to identify internal and external factors that may influence the decision.)
You are the communications director at a youth serving nonprofit. The president of the organization asks you to start taking photographs of the youth members during the programs and posting them through social media to highlight the good work the organization is doing. It seems like a great idea, so you:
A) Start clicking away with your camera and begin creating a social media campaign utilizing the pictures. B) Go ask the program staff for permission to take photographs of the children to post. C) Review perimeters of taking and using photos of youth under 18 with your legal team. D) Begin creating a media release form to give to the youth members to sign off on. - correct answer. C
Coordinate with legal team for counsel on taking photographs of youth members and retaining the proper permissions for use. Remember First Amendment protections and that minors cannot give legal consent. (EPR 10th, pgs 162-163)
You are the Public information Officer at a Federal Agency. While attending a Business Networking meeting, you receive a request for the medical records of your employees from an insurance agent so that he might provide some quotes on group coverages. You:
A. provide copies of the medical records
B. Provide the medical records but redact personal indicators such as name, date of birth and address
C. Deny his request citing the Federal Freedom of Information Act - correct answer. Answer C.
According to EPR 10th Edition pg. 150 The Federal FOIA indicates nine categories of exemptions from disclosure one being "medical". Note, state laws are similar to that of
STAKEHOLDERS - Your obligation to the stakeholders is looking out for the best interest in their investment to the company, which may be threatened if the company's reputation is at stake.
EMPLOYEES - Your employees will be your company's greatest advocates if policies and procedures are communicated in a transparent and consistent way.
You are the public relations manager at an active adult community reporting to the community's developer. The community is about to announce an expansion, which shows growth, and is intended to drive awareness of available lots. Your VP would like to share this news via the company's blog and Facebook page. What are the benefits of using these information channels?
- Actively engage stakeholders to create a conversation
- Reach a broad audience
- Third part credibility
- The results are easily measured - correct answer. Correct Answer: 1 and 4
Social media is the only marketing platform that allows you to engage and interact with your consumers - it's a two-way relationship The results are measurable, and practitioners can take immediate action to spot trends and re-align campaigns
(Cutlip & Center's EPR, 11th Edition, pgs. 209-221)
As the communications director for a federal agency, you have been reacting to a law enforcement incident that has received negative public and media attention. To make matters worse, today, a congressman called you and requested information about the investigation. Which one of the following is the best course of action?
a. Do not provide the congressman the information due to the Freedom of Information Act. b. Quickly provide the congressman the investigation information he requested. c. Delay your response and consult with legal. - correct answer. Answer: a.
found in EPR 10th Edition pg. 150
You are the Public Relations Director for a local school district. Your superintendent asks you to put together a communication plan to help explain the new standards and their effectiveness to parents, the media, local business/community leaders, and elected officials. You put together a press packet that includes Op Ed stories and a press release; schedule interviews with local reporters; develop newsletters and brochures for
parents and the community members; schedule informational meetings for parents and community members to attend; and send informational materials to your local state legislators. These efforts are examples of which communication theory or model (choose one).
A. Diffusion of Innovations Theory
B. Agenda Setting Theory
C. Shannon-Weaver Model - correct answer. Answer: B - Agenda Setting Theory -
Source: APR Study Guide (page 26) - The agenda setting process is a very fluid, dynamic attempt to get the attention of the media, the public, and/or policy makers. The agenda is a "set of issues" that in order for them to become effective and part of the process, must be communicated. Reply
You work for a major multinational corporation which has just implemented a new salary and bonus administration program. The director of compensation calls you into his office and lets you know that the calculations allow management to receive a bonus but based on the formula, the manufacturing employees did not earn a bonus. He wants you to put a "spin" on this scenario for the communications plan. The scenario best demonstrates which ethical principles of public relations practices. Choose two.
A. Avoid conflicts of interest.
B. Do not damage the reputation of others.
C. Use honesty and integrity as your guide.
D. Ensure accuracy and truth.
E. Deal fairly with all publics. - correct answer. ANSWERS: C and D.
Rationale and Source: APR Study Guide Ethics and Law Common Ethical Principles of Public Relations Practice, page 20 and 21.
The two best are C and D.
A and B pertain more to agency relationships. E is a possibility. However C and D , particularly not to disseminate false and misleading information takes a higher priority.
You are the Public Relations Manager for a company that is contracted by the Federal Government. The National Sales Manager has asked that the company website be updated to include testimonials and quotes from various departments in the organization, customers and potential clients, and affiliated membership organization partners. You agree and begin to gather quotes directly from sales team members and management; however, your third party affiliates tell you to just pull from their website. Which of the following protects the right to include such information?
a. Freedom of Information Act b. First Amendment c. Commercial Speech d. Copyright Protection e. Consent - correct answer. Correct answer: e
Citation: Cutlip and Center's Effective Public Relations. 10th ed. Chapter 6.
On your first day on the job, you learn that one of the company's servers has been hacked and client information has been compromised. Information has been leaked to the press about the security breach and reporters are calling. The CEO asks for your counsel. He also wants you to limit the amount of information given to key publics as a "security" precaution. You immediately identify the ethical dilemma and work on gathering data to justify your decision regarding the best course of action. What is your next step? Choose one option below.
a) Work with internal departments to compile a contact list of key publics.
b) Meet with the company's designated spokesperson to coordinate media interviews.
c) Review company policies and SEC regulations to influence your decision.
d) Identify key values and ethical principles to support your recommendation. - correct answer. Answer is c. Reference: APR study guide pg 21-22. Example of the ethical decision-making process.
You represent a large pharmaceutical company. Your client asks you to develop a public relations campaign for a new drug that will be released soon. What is your first step?
a) start planning an official launch party
b) research the industry and similar products in the market
c) hold a focus group to review and offer feedback on messaging options
d) call a member of the media to offer them an exclusive on the story - correct answer. Correct Answer: B
http://www.praccreditation.org/aprdemo/htmldemo/item_12_ans.htm
You were recently hired by AARP in Baltimore, MD. Your first project is to convince city government to increase the discount qualified seniors can receive on their quarterly water, stormwater and sewer bills from 35% to 50%. The incentive you have to offer to city government is a list of guaranteed water suppliers that will make the discount possible. Which of the following does AARP not have to do on your behalf? A. kReport kcontact kinfo kfor kanyone kwho kcontributes k$10,000 kor kmore kin ksix-month kperiod kfor kthis kproject B. kReport kthe kwater ksuppliers' kcontact kinfo kto kCongress C. kFile kfinancial kreports ktwice ka kyear kfor kthis kproject D. kRegister kyou kas ka kpublic krelations kpractitioner kunder kthe kForeign kAgents kAct kof k 1938 k- kcorrect kanswer. k k k kThe kanswer kis kD kbased kon kthe krequirements kof kthe kLobbying kDisclosure kAct kof k 1995 klisted kon kp. k 153 kin kCutlip k& kCenter's kEffective kPublic kRelations, k10th kEdition.
XYZ kCorporation kjust kreceived ka kpainting kcreated kin k1913, kwith ksignificant khistory kand kmonetary kvalue, kfrom kan kart kdealer kon kloan kfrom kthe kartist's kestate. kThe kpainting khas knot kbeen kcopyrighted, kbut ka kphoto kof kthe kpainting kwas kpublished kin kLife kMagazine, kMarch k1916. kYou khave kdecided kthe ksame kphoto kof kthe kpainting kwill kserve kas kthe kvisual kcenterpiece kfor kthe kcommunity kart kinitiative kpublic krelations kcampaign. kWhat kbest kstates kthat kyou kare kable kto kuse kthe kphoto kof kthe kpainting kas kyour kvisual kcenterpiece kfor kthe kcommunity kart kinitiative kpublic krelations kcampaign kwithout kviolating kcopyright kpermission? k(Choose kone.)
kA. kThe kpainting kwas knever kcopyrighted.
kB. kThe kphoto kappeared kin kthe kLife kMagazine kmore kthan k 75 kyears kago.
kC. kThe kphotographer kwho ksupplied kthe kphoto kis kunknown.
kD. kThe kartist kcreated kthe kpiece kbefore k1990. k- kcorrect kanswer. k k k kAnswer kB. k- kEPR k- kChapter k6, kpage k157-
The kphoto kis know kin kthe kpublic kdomain kin kthat kit kwas kfirst kpublished kin k 1916 kby kLife kMagazine, kwhich kis ka kcopyrighted kmagazine, kfor kwhich kthe kissue's kcopyright khas kexpired kaccording kto kthe k 1909 kCopyright kAct.
You kare ka kPublic kRelations kDirector kfor ka kmajor kmedical kcenter, kand kare kbeing kasked kto kset kup ka kphoto kshoot kfor kyour k"Annual kReport" k- ka kpublication ksent kto kdonors kworldwide. kYou kare kphotographing kyour klocal kmayor, kchief kmedical kofficer kand ka kpediatric kpatient, kwho khas kappeared kin knumerous kcampaigns, kin kthe kpast. kThe kphotographer kis keager kto kbegin kshooting, kand kyou kask kfor kall kthree kto ksign ka kconsent
kpersonally, kreassign kthe kwriter kto kanother kproject, kand kI'll kwrite kan kapology kto kpost kon ktheir kforum.
- kNo. kIt's knot klibel kbecause kth k- kcorrect kanswer. k k k kThe kbest kanswer kis k2.
Rational: kEffective kPublic kRelations: kPage k162. k"In kall klibel kactions, kthe kdefendant khas ka knumber kof klegal kdefenses kavailable kto kcounter ka klibel klawsuit. kOpinion kdefenses: kthe kdefinition kof klibel kis kthat kthere kbe ka kfalse kstatement kof kfact. kTraditionally, kcourts kprotected kopinion kfrom ksuccessful klibel klawsuits kbecause kthe kpunishment kof kopinion kinvolves kthe kpunishment kof kideas, kand kthis kis kat kthe kheart kof kthe kFirst kAmendment kprotection kfor kspeech kand kpress kfreedom.
You kstart ka kFacebook kpage kfor ka khospital kbirthing kcenter. kSeveral kpeople k"Like" kyour kpage kand kstart kposting kcomments kabout kwonderful kexperiences kthey khave khad kin kyour kbirthing kcenter. kYou kshare kthem kwith kyour kVP kof kWomen's kand kChildren's kServices, kwho kimmediately ksays kshe kwants kto kuse kthose kcomments kas ktestimonials kon kthe khospital kwebsite.
a) kYou kcontact keach kof kthe kpeople kwho kposted kpositive kcomments kand kask kfor ktheir kwritten kpermission kto kuse ktheir kcomments kon kthe khospital kwebsite. b) kYou kuse kthe kcomments kon kthe khospital kwebsite, kbut kleave kout kthe knames kof kthose kwho kposted kthem kto kprotect kpatient kinformation kand kprivacy. c) kYou kpost ka krequest kon kthe khospital kFacebook kpage, kthanking kpeople kfor ktheir ksupport kand kasking kthem kto ksend kyou ktheir kcomments kfor kthe khospital kwebsite. d) kYou kdo knot kpost kthe kcomments, kbut kyou kdo klink kto kthem kfrom kthe khospital kwebsite. k- kcorrect kanswer. k k k kAnswer: kC. kThe kpower kof ksocial kmedia kis kthe khonest ksharing kof kgood kand kbad kexperiences. kAsking kpermission kto kreuse ka kcomment kfor kmarketing kpurposes, kwhen kthat kcomment kwas kposted kout kof kgood kwill, kis knot kas kethical kas ksoliciting kfans kto ksubmit kcomments kand kletting kthem kknow kspecifically khow kyou kwill kuse kthem.
As kthe kpublic kaffairs kofficer kfor ka kmilitary kinstallation, kyou kmust kbe kfully kinformed kabout kboth kstate kand kfederal kopen kaccess klegislation. kIf kyou kare ksearching kfor kinformation kand kmeeting knotes kfrom ka kgovernment kagency kmeeting, kyou kwould kuse kwhich kof kthe kfollowing kto kobtain kaccess kto kthose krecords:
A) kBipartisan kCampaign kReform kAct kof k 2002 B) kFederal kRegulation kof kLobbying kAct kof k 1946 C) kFreedom kof kInformation kAct kof k 1966 D) k 1996 kElectronic kFreedom kof kInformation kAct k- kcorrect kanswer. k k k kAnswer: kC. k
Freedom kof kInformation kAct kof k 1966 kfrom kCutlip k& kCenter's kEffective kPublic kRelations, kTenth kEdition, kp. k 150
You kare kthe kmarketing kdirector kfor kan kindependent knonprofit khospital kin ka kcompetitive kmarket. kYour knew ksupervisor, kvice kpresident kof kmarketing, kat ka kdepartment kmeeting, krequests kthat kyour kstaff kstart kwriting kanonymous kposts kbashing ka kcompetitor kin ka klocal knewspaper's kpopular k"Talk kof kthe kTown" kdaily kcolumn. kYou:
A) kFigure kshe kmust kknow kwhat kshe's kdoing kand klet kyour kstaff kproceed. B) kState kyour kopposition kto kher kprivately kand ksee kwhere kthe kchips kfall. C) kReport kher krequest kto kyour klegal kdepartment kfor kreview. D) kRefuse kto kpartake kbut ksuggest kappropriate kactions kthat kdon't kdeceive kstakeholders. k- kcorrect kanswer. k k k kAnswer: kd
Reasoning: kHonesty kand kintegrity kneed kto kbe kyour kguide kto kact kin kthe kpublic kinterest. kYou kalso kwant kto kmaintain kethical krelationships kwith kthe kmedia kand kmaintain kthe kcredibility kof kyour korganization kwhich kwould kbe ktainted kif kpeople kknew kwho kwrote kthese kanonymous kcomments. k(General kprinciples kunderlying kpublic krelations kpractice)
You khave kbeen kinformed kby kyour kboss kthat kthe kgovernment korganization kyou kwork kfor kis kgoing kto khold kan koff-site kmeeting kand kteam-building kactivity. kThe kmeeting kwill kstart kat k 2 kand kend kat k4, kwhich kis kthe knormal koffice kclosing ktime kfor kthe korganization. kWhen kyou kask, kyou kare ktold kthe kteam-building kexercise kis kbowling, kand kthe koff-site klocation kis ka kbowling kalley kthat kserves kalcohol, kwhich kwill kbe kpaid kfor kby kemployees kand knot kthe kgovernment korganization. kWhat kis kyour knext kstep kin kdetermining kif kthis kis klegal kand k/ kor kethical?
- kIdentify kthe kpros kand kcons kof kyour kdecision.
- kDiscuss kwith klegal kteam kto kdetermine kwhat kactivities kare kallowed kusing ktaxpayer kresources.
- kIdentify kwhat kother kpublic kand knon-public korganizations kdo kfor kteam-building kactivities.
- kProvide kclarity kon kwho kcan kpurchase kwhat kat kthe kteam-building kactivity. k- kcorrect kanswer. k k k kCorrect kanswer kis k#2. kEPR k10th, kpgs k157-158.
You kare ka kmanager kin kthe kpublic krelations kdepartment, knot kthe kdepartment khead, kwho kis kaway kon kholiday, kwhen kan kaccident koccurs kon kone kof kthe kassembly klines kof kyour kcompany. kHence, kyou khave kto ktake kcharge kof kthe ksituation. kWhich kof kthe kfollowing ksteps kdo kyou knot kcarry kout kas kpart kof kyour kdecision-making kprocess?
- kIdentify kinternal kand kexternal kfactors k(legal, kpolitical, ksocial, keconomic) kthat kmay kinfluence kthe kdecision.
- kIdentify kthe kaudiences kwho kwill kbe kaffected kby kthe kdecision kand kdefine kyour kobligation kto keach.
- kSelect kethical kprinciples kto kguide kyour kdecision-making kprocess.
- kGive kfalse kinformation kif kit kensures kthat kyour kcompany kwill knot kbe kpainted kin ka kbad klight. k- kcorrect kanswer. k k k kCorrect kanswer: k4. k
kAs kpart kof kthis kresearch, kyou kdiscover kthat kseveral kstatements kin kthe kpresentation kare kmisleading kand kpromote kchanges kto kthe khome kthat kare knot kenergy kefficient kupgrades kand keven krecommend ka kspecific kcontractor kto kcomplete kthis kwork. kIs kit kethical kto kpresent kthe kworkshop kinformation kas kprovided kby kyour ksupervisor k? k(select k2)
a.Yes, kIf kyou kpresent kthis kinformation kyou kare kacting kin kthe kpublic kinterest. b.No, kIf kyou kpresent kthis kinformation kyou kare knot kusing khonesty kand kintegrity kas kyour kguide. c.Yes, kloyalty kto kyour kemployer kand kmanagement kcomes kbefore kother kobligations. d.No, kIf kyou kpresent kthis kinformation kyou kare knot kavoiding ka kpotential kconflict kof kinterest. k- kcorrect kanswer. k k k kCorrect kanswer: kB k& kD
Rationale:
"The kapplication kof kethics kto kthe kpractice kof kpublic krelations kis kcritical kto kour kprofession"
Common kEthical kPrinciples kof kPublic kRelations kPractice Act kin kthe kpublic kinterest. kFind kthe kgreater kgood kfor kthe kmajority kof kthe kpeople. kUse khonesty kand kintegrity kas kyour kguide. kEnsure kaccuracy kand ktruth. kDo knot kdisseminate kfalse kand kmisleading kinformation. Avoid kconflicts kof kinterest. Disclose kinterests kof kyourself kand kothers.
Source: kAPR kStudy kGuide kpage k20.
You kare kthe kpublic kinformation kofficer kat kthe kstate kdepartment kof keducation. kA kreporter kcalls kyou kasking kyour kdata koffice kto kcreate ka kreport kabout kwhere kstudents khave ktransferred kfrom kcertain kschool kdistricts kto kother kschool kdistricts kin ka klarge kmetro kcity. kThey kcite kthe kfreedom kof kinformation kact k(FOIA) kfor kobtaining kthe kinformation. kYou kdeny kthe krequest kdue kto ktime kconstraints kon kthe kdata kteam. kAre kyou kallowed kto kdeny kthis kFOIA krequest? kChoose kone.
A. kYes, kbecause kthe kreporter kdid knot ksubmit kthe krequest kin kwriting.
B. kNo, kbecause kthe kreporter kis kentitled kto kaccess kgovernment krecords.
C. kYes, kbecause kthe kgovernment kis knot krequired kto kcreate knew kdocuments. k
D. kNo, kbecause kthe kreporter kis knot kasking kfor kprivate kstudent kdata. k- kcorrect kanswer. k k k kThe kanswer kis kC. kReporters kcan kgain kaccess kto kany kexisting kgovernment kdocuments, kbut kthe kgovernment kis knot krequired kto kcreate knew kdocuments k(or kundertake kextensive kdata kanalysis) kto ksatisfy ka kreporter krequest. kAP kStylebook k 2010 kpages k381-382.
You kare ka kpublic krelations kmanager kfor ka klarge knon-profit kthat koperates kseveral khomeless kshelters. kA kfemale kresident kat kone kof kthe kshelters ksends kout ka ktweet, kalong kwith ka kphoto, kclaiming kthat kone kof kthe kshelter's kbathrooms kis kdirty kand khas kbugs. kWhen kyou kcontact kthe kshelter kmanager, kyou kare ktold kthat kthe kbathroom kis kperfectly kclean kand kthe kwoman kwho ksent kthe ktweet kis ka ktroublemaker. kWhat kshould kyou kdo kfirst? k(Please kchoose kONE kof kthe koptions kbelow)
A) kDispute kthe kresident's kclaim kby ksending ka ktweet kthat kstates k"we kalways kmaintain kthe khighest kstandards kof kcleanliness kin kour kshelters." B) kRespond kto kresident's ktweet kby kacknowledging kthe kresident's kconcern kand kletting kher kknow kthat kyour korganization kwill kaddress kher kcomplaints. C) kSurvey kother kshelter kresidents kabout kthe kcleanliness kof kthe kshelter kbathrooms. D) kSpeak kto kyour kshelter kmanager's ksupervisor kabout kthe ksituation. k- kcorrect kanswer. k k k kCorrect kAnswer: kB
Rationale: kSince kyou kdo knot khave kfirsthand kknowledge kabout kthe kcleanliness kof kthe kbathroom, kany kfactual kclaims kyou kmake kregarding kthe kbathroom's kcondition kmay kbe kfalse kor kmisleading. kTo kdeal kfairly kwith kall kpublics, kyou kmust kacknowledge kthe kresident's kconcern, keven kif kyou kbelieve kher kclaims kto kbe kfalse. kWhile koptions k 3 k& k 4 kmay kbe kpart kof kyour kresponse kplan, koption k 2 kis kthe kbest kfirst kresponse kto kthe ksituation.
Source: kAPR kStudy kGuide, kp.20 k(General kprinciples kunderlying kpublic krelations kpractice)
A kpotential kclient kapproaches kyour kfirm kwanting kyou kto khandle ktheir knew kproduct kline krelating kto kwork kshoes. kA kcurrent kclient kis ka kcompetitor kof kthis kpotential kclient kin kother kproduct klines, kbut kdoes knot ksell kshoes. kHow kshould kyou khandle kthis krequest?
A. kExpress kyour kgratitude kbut kdo knot kaccept kthis knew kbusiness.
B. kTake kthe knew kbusiness kbut kdo knot kreveal kany kinformation kabout kthis kpartnership.
C. kDrop kyour kcurrent kclient kbecause kthe knew kclient kis kexpected kto kbring kin kmore kprofit kmargin.
D. kAccept kthe knew kclient kfor kthis kproduct kline kbecause kit kdoes knot kconflict kwith kyour kcurrent kclient's kproducts kthat khave kunder kcontract. k- kcorrect kanswer. k k k kAnswer kis kD k- kAs klong kas kthe ktwo kclients kare knot kcompetitors kon kthat kparticular kproduct kline, kyour kfirm kis knot kviolating kany kloyalty kby kproviding kpublic krelations kservices kto kboth kclients.
You kare kthe kpublic krelations kmanager kof ka kfinancial kinstitution kin ka kseaside ktown. kA kmajor khurricane kis kscheduled kto khit kland kthe knext kday. kYou kanticipate kthat kthe kcrisis kcommunications kteams kwill kall kagree kto kclose kbranches kfor kthe ksafety kof kits kemployees kand kthe kpublic. kHowever, kyou khave knot kyet kreleased kthat kinformation, kinternally kor kexternally. kA kreporter kyou kare kfriendly kwith kis kwriting ka kstory kon kall kthe klocal
D. kExplain kto kthe kfamily kthat kproceedings kof kthe kforeclosure kallows kthe kreal kestate kfirm kto kuse ktheir klikeness kin kcommercials. k- kcorrect kanswer. k k k kC. k
EPR. kChapter k6. kThe kfamily khas ka kRight kto kPrivacy, kand kfor kthe kreal kestate kfirm kto kuphold ktheir kwishes knot kto kbe kpublicly kdisclosed.
Your kpublic krelations kdepartment kwants kto kshare ka kmagazine karticle kfrom kanother knonprofit korganization kwith kyour kmembers. kWhich kmethod kfor ksharing kthe karticle kwould kyou krecommend kto kavoid kneeding kto kobtain kpermission kfrom kthe kcopyright kowner?
A) kEmailing kthe karticle kto kthe kmembers kof kyour korganization B) kSending kthe kmembers kof kyour korganization ka klink kto kthe karticle kon kthe kother korganization's kwebsite C) kDistributing kthe karticle kto kthe kmembers kof kyour korganization kat kits kannual kmeeting D) kReprinting kthe karticle kin kyour korganization's knewsletter k- kcorrect kanswer. k k k kAnswer: kC k
[From kCutlip k& kCenter's kEffective kPublic kRelations, k11th ked., kp. k 140 —Generally, kyou kdo knot khave kto kseek kcopyright kpermission kif kyou kpost kan kexcerpt kfrom kthe karticle kand klink kto kthe koriginal ksource kof kthe karticle.]
You kare kthe kCommunication kDirector kfor ka ksmall k 250 kperson kcompany. kYour kBoss kasks kyou kto kconduct ka ksurvey kto kdetermine khow kmany kmembers kof kthe kworkforce kclearly kunderstand kthe kcompany's kmission kstatement. kAs kyou kdevelop kyour ksurvey kresearch kwhat ktype kof ksurvey ksamples kwould kyou kselect?
A. kProbability ksamples
B. kNonprobability ksamples
C. kCross-sectional
D. kCensus k- kcorrect kanswer. k k k kAnswer: kD. kCensus kif kyour kuniverse kis kunder k300.
Source: kAPR kStudy kGuide k(2010) kpage k62.
You kare kresponsible kfor kmaintaining kyour korganization's kcorporate kblog. kAs ka kpart kof kyour kresponsibility, kyou kmust kmanage kand kedit kall kguest kblogger kcontent, kincluding kphotos. kYour kupcoming kguest kblogger, kan kemployee kof kthe korganization's, ksubmits ka kphoto kof khis kown, kbut kno kcopywright kinformation kis kincluded. kWho kowns kthe kcontent, kand khow kdo kyou kproceed?
A: kThe kblogger. kYou kmust kobtain kwritten kpermission kto kuse kthe kphoto.
B: kThe korganization. kAs kan kemployee, kthe kphoto kfor kuse kon kthe kblog kis kproperty kof kthe korganization.
C: kThe kblogger. kYou kcan kproceed kwith kphoto kuse kafter kreceiving kverbal kconsent.
D: kThe korganization. kYou kare kallowed kto kuse kanything kfor kprofessional kuse. k- kcorrect kanswer. k k k kCorrect kanswer: kB. k
The korganization kowns kany kwork kdone kby kan kemployee kfor kpurpose kof kuse kwithin kthe korganization.
You kare kthe kMedia kRelations kdirector kin kthe kfirm's kCorporate kCommunications kOffice. kThe kCOO ktakes koffense kwith ka krecent keditorial kthat kappeared kin kthe klocal knewspaper's kweekend kedition. k
You kexplain kthat kin korder kto kbe kdefamation kthe kstatement kmade kmust kbe kuntrue. kIn kaddition, kyou kshould ktell khim kthat khe kwould khave kto kprove kthe kfollowing kconditions kwere kpresent k(select kthree)?
A. kHatred
B. kJealousy
C. kContempt
D. kEnvy
E. kRidicule
F. kUnfavorable k- kcorrect kanswer. k k k kAnswer: kA,C,E k- kTo kbe kdefamed kor kdamaged, kan kexposed kperson kor korganization kmust kprove kthree kconditions kwere kpresent: khatred, kcontempt, kridicule.
APR kStudy kGuide, k 2010 kUAB, kpage k24.
Your kclient kis kdeveloping ka kbaby kshampoo, kand kintends kto kpromote kit kas kgreen kwith kall- natural kingredients. kYour klearn kthat kformaldehyde koften kis kadded kto kshampoo kto kprevent kbacteria kfrom kgrowing kbut kit kis kalso klinked kto kcancer. kThe kCEO kreminds kyou kthat kformaldehyde koccurs knaturally kin kthe kenvironment, kand kthat kthere kare kno kU.S. klaws kbanning kits kuse kin kbeauty kproducts. kWhat kdo kyou kdo? kChoose ktwo.
A. kConvince kthe kclient kto kadd kformaldehyde kto kthe klist kof kingredients, kand kkeep kthe kall- natural klabel.
B. kCounsel kthe kclient kto kreformulate kthe kshampoo kto keliminate kthe kpublic's kexposure kto ktoxic kingredients.
