Palazzo del Cinema: A Leading Cinema Chain in the Dominican Republic - Prof. Robert E. Car, Exams of Corporate Governence

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Inmersión English

Instituto Tecnológico (CTC)

Members:

Raquel Sicard Gutierrez

Teacher:

Joel Palmero

Date:

Nov 16TH, 2015

Business Profile Palazzo Del Cinema.

-Our history

The Palazzo del Cinema chain was born in Santo Domingo in 1970 as an initiative of Gustavo Turull and Margarita Mayol of Turull who in their first years of marriage decided to form a business, it is when theaters began with "third shift". These theaters were located in areas of our city and the lower level people attended outdoors, some theaters of this type were theaters: Colossus, Marlboro, Monte Carlo, Cinzano and other popular names that kept. In 1976 the business began to expand it by opening the first film "first shift" Film Palace Ave. opened Feb. 27 with a new concept with 2 rooms, each with about 500 seats. So on the business he was growing and expanding. In 1986 the Dominican Wometco acquire at that time were the owners of cinemas: Naco, Triple, Double and Plaza. With the passage of time and new transformations many of the existing premises were transformed into other businesses and emerged as the new multiplexes are Palazzo del Cinema Bella Vista Mall, Film Palace Ave. Venezuela, Palazzo del Cinema San Francisco de Macoris, today day we also have Palma Real Shopping Village in Bavaro. Bella Terra Mall in Santiago, Blue Mall and the latest opening in Taveras Center in Higuey. We offer more comfortable rooms, in many cases with stadium seating ("stadiumseating"), which allows a better view of the screen, safe and comfortable parking and spacious rooms, with seats distributed so that the best visual take advantage of the screen. With service and kindness that you find only in our cinema chain. Larger screens and sound of last generation that allow you to live an unforgettable experience.

Service concept.

Our History

this company arises in the 2014, of the hand of 6 people who were

able to note the necesisidad that there was of the automation of the

sales Lockers as well as the purchase of food in the cinema, these 6

people could identify the tedious it was to the client make a row to

buy box office of the cinema, then it is as well as these decided to

create a company call center that give him support for sale of

lockers and food, the process that they wanted to offer was, the

client with a simple call, buy box office of the film that need as well

as the food, provide your data as well as the form of payment being

this the Credit Card and l provide a code and in the door of the

entrance of the theater a machine, provided the code and

immediately entered the movie theater.mission:

to offer our domestic customers easy access services, measures

designed to your needs with high quality standards, qualified team

and technological support.

mission:

to offer our domestic customers easy access services, measures

designed to your needs with high quality standards, qualified team

and technological support.

Values:

Quality, commitment, attitude.

View:

to be a leader in full service calls, helping to exceed the expectations

of customers.

Service Definition.

This service is based on providing customers and consumers different options for fast food service to everyone. Besides serving as a form of entertainment as well as while watching the film you can enjoy their meals in the comfort of the rooms.

Needs Assessment

• Improve the quantity and quality of services available such as :

1. One-stop.
2. Hotline and others, comparing what exists with what should exist.
3. Improve the knowledge and skills they have certain people.

Performance Evaluation.

Which of our branches visit most often? a) Palacio del Cine Ágora mall b) Palacio del Cine Sambil c) Palacio del Cine Bluemall On a scale of 1 to 10 , where 1 is very poor or poor and 10 excellent , how would you rate the overall service Palazzo del Cinema?

1; 1.82% 2; 3.64% 3; 5.45% 4; 7.27% 5; 9.09% 6; 10.91% 7; 12.73% 8; 14.55% 9; 16.36% 10; 18.18% On a scale of 1 to 10 , where 1 is very poor or poor and 10 excellent , how would you rate the telephone ticket sales? 1 2 3 4 5 6 7 8 9 10

2. Creating combos and packages with which customers receive discounts on products and lockers Candy Bar conjunction with the purchase of each ticket, ie telephone sell so the ballot and also add products Candy bar.
4. Creating an office area at the Candy Bar, special and exclusive for these customers who have already made their previous purchase, thus ensuring fast service offered.
5. Establish a promotional campaign for our new phone service, with posters in the area of each film, website, social networks, preview before each film.

Documentation Process

Inputs System

The system supplies service improvement consists of the following:

1. Telephone System
2. Computers
3. Platform website Workforce
4. Assistants Phone
5. Programmers
6. Professionals or computer technicians. Priorities Among the priorities are the following:
7. Time: This service saves time, allowing the process to obtain food easily and quickly, avoiding rows that accumulate in Candy bar area, allowing the convenience of customers.

2. Flexibility: You can get the service window so via Web if you want, plus it can also be taken directly to the room where you are watching the movie. Candy bar service can come as combo integrated, that is, the box office and can get the same service through the payment by debit or credit card.
3. Quality: standards in online sales, this service is comfortable and innovative online as what you order is exactly the service is delivered when you get it. Personal data provided through the platform, is strictly confidential for security and integrity of our customers. This service allows you to have all the amenities and facilities you want from entering the theater until it comes out the same.

The actions we have taken to implement the improvements were as follows: · We have evaluated and analyzed the situation in order to identify the points to improve; · We have set targets for improvement; · We have searched the possible solutions to achieve the objectives; · We have evaluated these solutions and their selection; · we will train staff to achieve optimal implementation of this improvement; · we'll add a tutorial for easy handling and access for customers to know how to manage the site; · We will test the operation of the system prior to implementation; · We check the possible outcomes of the implementation (previously) to determine that the objectives have been achieved

Implementation Time

We predicted make the launch of this service by early 2017. The training will be taking place from the middle of this year, instructing employees with managing the platform. Training salon was enabled so that employees can have access to the platform and can know and handling, with this we will make the launch date for the service everyone involved are identified with 100% improvement.