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The Persuasion Code: Diagnosing Customer Pain in Sales, Exercises of Advertising and Sales Promotion

Broken Arrow Beauty CollegeAdvertising and Sales Promotion

This document, based on a talk by patrick renvoise, outlines a method for salespersons to diagnose their customers' pain points by identifying their key decision drivers. Examples of common decision drivers such as like, want, need, pain, and fear, and suggests open-ended questions to help identify these drivers. The document also mentions specific examples of decision drivers for students considering their education, such as better life quality, world-class education, economic income, and lack of quality education in public universities.

Typology: Exercises

2019/2020

Uploaded on 03/21/2020

luis-lozornio
luis-lozornio 🇺🇸

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The Persuasion Code: The Neuroscience of Sales with Patrick Renvoise
The Persuasion Code: The Neuroscience of Sales
with Patrick Renvoise
Diagnose the Pain
List your customers’ key decision drivers.
Your Customers’ Key Decision Drivers
Like
Want
Need
Pain
Fear
Script three or four open-ended questions that will help you diagnose their pain.
What ___________________________________________________________________________________?
What ___________________________________________________________________________________?
What ___________________________________________________________________________________?
What ___________________________________________________________________________________?
tools and knowledge are you obtaining in UANL bachelor
possitions are you specting with your current education
do you think is your drawback versus other school´s graduates
is the ROI of investing in a U.S. college degree
Better life quality
World class education
Economic income
Lack of quality & outstanding education in a Public University
Social failure

Partial preview of the text

Download The Persuasion Code: Diagnosing Customer Pain in Sales and more Exercises Advertising and Sales Promotion in PDF only on Docsity!

The Persuasion C ode: T he N euroscience of S ales with Patrick Renvoise 1 of 1

The Persuasion Code: The Neuroscience of Sales with Patrick Renvoise

Diagnose the Pain List your customers’ key decision drivers.

Your Customers’ Key Decision Drivers Like Want Need Pain Fear Script three or four open-ended questions that will help you diagnose their pain. What ___________________________________________________________________________________? What ___________________________________________________________________________________?What ___________________________________________________________________________________? What ___________________________________________________________________________________?