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Promotional Strategies for MJA, Inc.'s Personal Computers, Exercises of Marketing

California State University (CSU) - East BayMarketing

Various promotional mix elements that mja, inc. Can utilize to sell their personal computers. It discusses the use of advertising, sponsorship, public relations, direct marketing, trade shows, and endorsements. The document also explores push and pull strategies for mja, inc.'s promotional efforts and how their strategy may change as their product moves through the product lifecycle. Additionally, the document provides an application of the aida model to help mja, inc. Obtain attention, interest, desire, and action from potential customers.

What you will learn

  • Should MJA, Inc. use a push or pull strategy for their promotional efforts?
  • What promotional mix elements can MJA, Inc. use to sell their personal computers?
  • How will MJA, Inc.'s promotional strategy change as their product moves through the product lifecycle?

Typology: Exercises

2021/2022

Uploaded on 12/09/2022

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Promotional Strategies
Exercise #11
A great product, at a great price, but we have to tell people about it, don’t we?
1. List the different promotional mix elements MJA, Inc. can use to help them in selling their personal computers.
⦁ Advertising
⦁ Sponsorship
⦁ Public Relations
⦁ Direct Marketing
⦁ Trade Shows
⦁ Endorsement
2. Should MJA, Inc. use a push or pull strategy when deciding on their promotional strategy?
If MJA, Inc. wanted to choose both direct and indirect distribution strategies, then they should consider using both push and pull
strategies. MJA, Inc. should advertise to retail stores so that they can buy more and stock MJA, Inc. products. On the other hand, if MJA,
Inc. decided to go with the direct distribution strategy, then a pull strategy should be used. Therefore, MJA, Inc. would advertise their
products to potential consumers to create demand to pull their product through the distribution channels.
3. Looking at the product lifecycle, will MJA, Inc. promotional strategy change as its product moves through the PLC?
MJA, Inc. promotional strategy will change as its product moves through the PLC
a. Introduction: MJA, Inc. would inform customers about their company and products.
b. Growth: MJA, Inc. would persuade people to buy their products since there would be a lot of competition.
c. Maturity: MJA, Inc. would send reminders to the consumers of their particular products.
d. Decline: MJA, Inc. would launch updates to their computers or new devices.
4. Using the AIDA model how can MJA, Inc. obtain Attention, Interest, Desire, and Action?
⦁ Attention: Capture the attention of the right group of potential customers in a credible yet catchy way, such as well-known people using
computers.
⦁ Interest: a great price or a bundle deal that would hold consumers’ interest in products.
⦁ Desire: a show or commercial of how fast our computers are and how it would save you a lot of time at work.
⦁ Action: MJA, Inc. would stay in touch with their customers and support them if they would need any help with products as well as let
them know that there is a service after the sale that is open to their convenience at all times.

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Promotional Strategies

Exercise

A great product, at a great price, but we have to tell people about it, don’t we?

1. List the different promotional mix elements MJA, Inc. can use to help them in selling their personal computers. ⦁ Advertising ⦁ Sponsorship ⦁ Public Relations ⦁ Direct Marketing ⦁ Trade Shows ⦁ Endorsement 2. Should MJA, Inc. use a push or pull strategy when deciding on their promotional strategy? If MJA, Inc. wanted to choose both direct and indirect distribution strategies, then they should consider using both push and pull strategies. MJA, Inc. should advertise to retail stores so that they can buy more and stock MJA, Inc. products. On the other hand, if MJA, Inc. decided to go with the direct distribution strategy, then a pull strategy should be used. Therefore, MJA, Inc. would advertise their products to potential consumers to create demand to pull their product through the distribution channels. 3. Looking at the product lifecycle, will MJA, Inc. promotional strategy change as its product moves through the PLC? MJA, Inc. promotional strategy will change as its product moves through the PLC a. Introduction: MJA, Inc. would inform customers about their company and products. b. Growth: MJA, Inc. would persuade people to buy their products since there would be a lot of competition. c. Maturity: MJA, Inc. would send reminders to the consumers of their particular products. d. Decline: MJA, Inc. would launch updates to their computers or new devices. 4. Using the AIDA model how can MJA, Inc. obtain Attention, Interest, Desire, and Action? ⦁ Attention: Capture the attention of the right group of potential customers in a credible yet catchy way, such as well-known people using computers. ⦁ Interest: a great price or a bundle deal that would hold consumers’ interest in products. ⦁ Desire: a show or commercial of how fast our computers are and how it would save you a lot of time at work. ⦁ Action: MJA, Inc. would stay in touch with their customers and support them if they would need any help with products as well as let them know that there is a service after the sale that is open to their convenience at all times.