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Instructions for a content analysis assignment in a university-level media studies course. Students are required to watch a tv show and record instances of sex, drugs, violence, language, and ethnic and gender representation. They will then turn in numerical data and a three-page paper answering related questions and forming their own conclusions. The assignment emphasizes the quantitative nature of content analysis and requires detailed notes on the context and consequences of sdvl and representation.
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BCST 110 TV Content Analysis Assignment Content analysis is a method for summarizing any form of content by counting various aspects of the con- tent. You will watch a TV show and note instances of either sex, drugs, violence and language or ethnic and gender representation. You will turn in the numerical data in some chart form as well as a 3 page pa- per (dbl spaced, 1” margins) answering the questions below and formulating your own conclusion. Content analysis is a quantitative method. The results of content analysis are based on numbers. Include the following information in your paper. I. Program Description ✦Name of Show ✦Title of Episode ✦V chip Rating ✦Date & Day of Week ✦Air time ✦Summary of story line (include what city the show is set in). EVERYONE does parts I & III. For part II, choose to count instances of SDVL or Representation. II. Sex, Drugs, Violence, Language (SDVL) Each time the program depicts or discusses sex, drugs, violence, or foul language, you will make a note of it and its context. As a reminder, SDVL includes physical visual depiction AND dialogue. A physical gesture could count as foul language. # of in- stances Description/Characters Consequences Shown? Drug Use Violence Sex Language 2 minor characters smoked pot in two scenes none 3 1 Domestic violence 2 Gun fights, 1 death Only showed pain victim experi- ences, no legal or moral conse- quences. 0 0 Questions for SDVL
tion, occupation.
occupation.
All the answers to the questions are available from watching the program. Notice that some of the criteria are subjective. OR...... II. Representation - Character Roles Definitions: Representation Group : Ethnic orientation and gender of character. Opening/Primary : Character appeared in the opening sequence and was integral to the plot. Primary Non-recurring : Character did not appear regularly but was vital to the episode or plot. Secondary Recurring : Character did not appear in the opening sequence but appeared regularly and contributed to the plot. Secondary Non-recurring : Character did not appear regularly but played a supporting role in the epi- sode or plot. Tertiary : Character spoke but did not appear regularly and did not move the plot. Include GENDER in ALL categories. Representa- tion Opening/ Primary Primary Non- recurring Secondary Recurring Secondary Non-recurring Tertiary
Questions for Representation
sometimes related to the character’s occupation, behavior, dress).
III. Conclusions Summarize all data counts and briefly discuss. For example, if you counted five instances of violence and two instances of drug use and no instances of sex or foul language, then you could discuss the context in which the violence and drug use occurred AND what you thought of it as a viewer. Was the violence or drug use glamorized? Did the show depict the consequences of the action? Describe the audience that you think this show appeals to. What impact do you think the SDVL or Representation of this particular episode might have on the audi- ence? What impressions might a viewer get about such actions (SDVL) or people (Representation)?