Download Branding, Pricing, and E-commerce: Key Concepts and Definitions and more Quizzes Digital Marketing in PDF only on Docsity!
a good brand name should
be?
short memorable translate well into other languages TERM 2
URL (uniform resource locator)
DEFINITION 2 .com 48.7% .ru .org .net .de TERM 3
URL Triangle
DEFINITION 3 top-level domain- .com or name of country company/brand name- name of company subdomain- server name or host name TERM 4
Trust seal
DEFINITION 4 A trust seal is a seal granted by an entity to website or businesses for display. Often the purpose is demonstrate to customers that this business is concerned with security and their business identity. TERM 5
Reverse Auction
DEFINITION 5 A reverse auction is a type of auction in which the roles of buyer and seller are reversed. In an ordinary auction, buyers compete to obtain goods or services by offering increasingly higher prices. seller decides whether to accept the prices
Narrow Price Dispersion
missing element greater dispersion online than offline TERM 7
What external facts contribute to web
efficiency?
DEFINITION 7 reverse auctions tax free zones lots of competition high price elasticity frequent price changes smaller price changes frequent price dispersion TERM 8
Seller View factors
DEFINITION 8 internal factors pricing objectives marketing mix strategy information technology external factors market structure market efficiency TERM 9
Pricing objectives may the orientated 3
different ways"
DEFINITION 9 profit oriented market oriented competition oriented TERM 10
Define Profit Oriented pricing strategy
DEFINITION 10 looks to maximize profits based on the demand and costs at various pricing levels
Share of wallet
Share of wallet is a method used that helps managers understand the amount of business a company gets from specific customers. TERM 17
What is segmented pricing?
DEFINITION 17 dynamic pricing pricing levels are set based on demand, supply or timing TERM 18
Geographic Segment Pricing
DEFINITION 18 pricing differs by geographic area may vary by country may reflect higher transportation costs, tariffs TERM 19
Value Segment Pricing
DEFINITION 19 recognition that not all customers provide equal value to the firm TERM 20
pareto principle
DEFINITION 20 The Pareto principle states that, for many events, roughly 80% of the business comes from the top 20% of the customers
What is SaaS?
software as a service- renting software instead of selling itsubscription pricing TERM 22
3 online channel members
DEFINITION 22 content sponsorship infomediary intermediary models TERM 23
What is content sponsorship model?
DEFINITION 23 yahoo MSN firms create web sites, attract traffic and sell advertising often used in combination with other models TERM 24
What is Infomediary?
DEFINITION 24 ex. market research firms infomediary aggregates and distributes information "an Internet company that gathers and links information on particular subjects on behalf of commercial organizations and their potential customers." TERM 25
What are online intermediary models? (3)
DEFINITION 25 brokerage models- buyers and sellers negotiate agent models- sellers or buyers. also called seller aggregators. selling agents (affiliates) online retailing models- A major Internet business model, the infomediary model is characterized by the capture and/or sharing of information
6 strategies of new product strategies
discontinue innovations new product lines additions improvements repositioned products lower cost products Risk goes from 6-1 (low =6, high=1) TERM 32
traditional intermediaries
are...
DEFINITION 32 wholesalers - buy products form the manufacturer & resell them torretailers retailers - buy productsfrommanufacturers or wholesalers brokers - facilitate transactions between buyers and sellers agents - may represent either the buyer or the seller TERM 33
What is an electronic data interchange?
DEFINITION 33 effective for establishing structural relationships among businesses TERM 34
Canadian Retail web sales amount 2016
DEFINITION 34 C$ 34 billion TERM 35
what product decisions must be made that
deliver benefits to customers?
DEFINITION 35
- attributes- branding- support services- labeling- packaging
What type of pressure does the internet put
on prices?
