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PRO EXAM 2025 EXAM 2025 QUESTIONS AND VERIFIED SOLUTIONS| ABSOLUTE SUCCESS GUARANTEED., Exams of Marketing

Computer Systems Institute (CSI)Marketing

PRO EXAM 2025 EXAM 2025 QUESTIONS AND VERIFIED SOLUTIONS| ABSOLUTE SUCCESS GUARANTEED.

Typology: Exams

2024/2025

Available from 03/03/2025

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PRO EXAM 2025 EXAM 2025 QUESTIONS
AND VERIFIED SOLUTIONS| ABSOLUTE
SUCCESS GUARANTEED.
1. Inbound Marketing - Correct Answer-Pull Strategy, closely aligned with
digital marketing, attracts leads by providing helpful content
2. Outbound Marketing - Correct Answer-Associated with traditional and
digital marketing, uses volume and repetition to spread word of
existence, push strategy
3. Owned Media Example - Correct Answer-Blog, Website, Social Media
Account,
4. Paid Media Example - Correct Answer-Display Ads, Social Media,
Retargeting
5. Earned Media Example - Correct Answer-Word of mouth promotion,
reviews, and mentions
6. Direct Marketing - Correct Answer-Mailings and brochures, flyers, and
coupons
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Download PRO EXAM 2025 EXAM 2025 QUESTIONS AND VERIFIED SOLUTIONS| ABSOLUTE SUCCESS GUARANTEED. and more Exams Marketing in PDF only on Docsity!

PRO EXAM 2025 EXAM 2025 QUESTIONS

AND VERIFIED SOLUTIONS| ABSOLUTE

SUCCESS GUARANTEED.

  1. Inbound Marketing - Correct Answer-Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content
  2. Outbound Marketing - Correct Answer-Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy
  3. Owned Media Example - Correct Answer-Blog, Website, Social Media Account,
  4. Paid Media Example - Correct Answer-Display Ads, Social Media, Retargeting
  5. Earned Media Example - Correct Answer-Word of mouth promotion, reviews, and mentions
  6. Direct Marketing - Correct Answer-Mailings and brochures, flyers, and coupons
  1. Broadcast Marketing - Correct Answer-Product placement, program sponsorship, and cinema advertisement
  2. Referral Marketing - Correct Answer-Fidelity cards, word of mouth, and discounts for sponsorships
  3. Traditional Marketing characteristics - Correct Answer-Outbound, one- to-many, mass, passive audience
  4. Digital Marketing characteristics - Correct Answer-Active audience, inbound, one-to-one, individual
  5. 3i principles - Correct Answer-1. Initiate
    1. Iterate
    1. Integrate
  8. What elements of a SMART objective are illustrated in the following statement?
  9. In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing. - Correct Answer-Specific and Measurable
  1. Why use content marketing in a digital strategy? - Correct Answer- Grows brand or business awareness, Increases SEO rankings, Recruits brand advocates
  2. What are the potential benefits from including social listening in a content strategy? - Correct Answer-Identify customer sentiment in relation to your brand
  3. Spot risks such as emerging competitors
  4. What needs to be analyzed when conducting a competitor content audit? - Correct Answer-Social following and new format adoption
  5. Suppose you have already defined your personality, brand, and goals, and identified your audience. What is the next step involved in creating your brand business story? - Correct Answer-Map story to personas
  6. It's important that there is room for a creative spark when developing content.
  7. Identify the steps involved in the creative process. - Correct Answer- Create Prototypes, brainstorming ideas, leave the idea alone for a period
  8. Identify the best practices to consider when creating image content. - Correct Answer-Consider the rule of thirds
  1. Use text that develops the story or helps drive action Use clean and simple images
  2. Identify the best practices to consider when creating video content. - Correct Answer-Consider the tone and accent of the voiceover used
  3. Quickly inform the viewer of the video subject
  4. Understand the importance of location
  5. What are the benefits of content personalization? - Correct Answer- Increases brand affinity
  6. Increases conversion rates
  7. Linkedin - Correct Answer-Whitepaper
  8. Website - Correct Answer-Blog
  9. Content seeding is a strategic approach to publishing content so that it is seen by an audience who will positively engage with it.
  10. Identify the benefits of content seeding. - Correct Answer-Reach a wider audience
  11. Increases relevance to targeted audience
  12. Gain credibility through influencer distribution
    1. Practice
  2. Social Media Marketer - Correct Answer-Reporting threats to brand
  3. Responding to communities
  4. Nurturing influencer outreach efforts
  5. Curating content
  6. What is the quickest way to set up a YouTube business channel? - Correct Answer-Choose business option during YouTube channel setup.
  7. What is the easiest way to set up a Pinterest page for a business? - Correct Answer-Create a new business account
  8. Your campaign budget for Q2 has been decreased but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram.
  9. What are the best methods you can adopt to build a loyal community? - Correct Answer-Join social platform groups relevant to your business.
  10. Use hashtags in posts to increase discoverability.
  11. You were successful in your community building efforts and have increased the company's social following by 9% across Facebook, LinkedIn, and Instagram. Now your challenge is to sustain this community.
  1. What are the best methods for doing this? - Correct Answer-Use persuasive CTAs in posts that encourage actions.
  2. Include a personal name in public social responses.
  3. When posting video content on social media platforms, what best practices should you follow? - Correct Answer-Capture and share live events.
  4. Design your videos for vertical views.
  5. What best practices should you follow when posting video content to YouTube? - Correct Answer-Include target keywords in the video's raw file name.
  6. Use high-resolution video.
  7. What are some of the best practices that should be followed when posting on LinkedIn? - Correct Answer-Adopt a professional tone.
  8. Ask co-workers to share company posts.
  9. Steps for creating a paid promotion campaign on Facebook or Instagram - Correct Answer-Create a new ad in your Business Manager Account.
  10. Set objective and name campaign.
  11. Define audience, network, and device.
  12. Set budgets and run dates.
  1. Select creative
  2. What objectives are available on Pinterest? - Correct Answer- Website traffic
  3. Brand awareness
  4. What specific campaign insights are provided by Pinterest Analytics?
- Correct Answer-Number of impressions
  1. Effective click-through rate
  2. How can using platform-native tools to analyze your social media campaigns be beneficial? - Correct Answer-Facilitates installation of conversion-tracking pixels
  3. Why is it important to set SEO objectives? - Correct Answer-They help ensure SEO targets and goals are met
  4. They encourage buy-in from key stakeholders
  5. What are the benefits of keyword research? - Correct Answer-Helps identify content gaps on your website
  6. Allows you target keywords that are within your reach
  7. The five steps of crawlability - Correct Answer-Minimize site errors
  1. Use redirects wisely
  2. Submit an XML sitemap
  3. Minimize duplicate pages
  4. Check for indexed pages
  5. Which website characteristics are also considered technical SEO ranking factors? - Correct Answer-Site Speed
  6. HTTPS
  7. What is a core activity of off-page optimization? - Correct Answer- Building backlinks
  8. Which type of backlink is most likely to bring in relevant referral traffic? - Correct Answer-Topical
  9. You are conducting an SEO audit of your site and want to benchmark your website against its top three competitors.
  10. Which tool enables you to do this? - Correct Answer-Link explorer
  11. Which SEO metric is a good high-level way of reviewing SEO progress and can be best measured using Google Analytics? - Correct Answer-Organic Traffic
  1. What key factors help determine how much you pay for a click in Google Ads? - Correct Answer-Estimated CTR of your landing page
  2. Quality score of your landing page
  3. Quality score and max CPC bid of competitors
  4. What KPIs are typically used to measure the success of paid search campaigns? - Correct Answer-Brand searches
  5. Conversion traffic
  6. Awareness
  7. Cost per conversion - Correct Answer-Total cost of generating traffic divided by the total number of conversions
  8. Cost per Aquisition (CPA) - Correct Answer-Total cost of PPC media spend to generate a sale or conversion
  9. Click through Rate - Correct Answer-Percentage of impressions that lead to a click
  10. Impression Share - Correct Answer-the number of impressions you've received divided by the estimated number of impressions available.
  1. Which buying mechanism is priced on a cost-per-day basis and is typically used by larger advertisers because it incurs high costs? - Correct Answer-Masthead
  2. What campaign type matches your banner ads to websites that include content related to your business or to your customers' interests?
- Correct Answer-Display network only
  1. Which YouTube ad format can be up to six seconds long and can't be skipped? - Correct Answer-Bumper
  2. What guidelines should you follow when creating responsive ads? - Correct Answer-Preview multiple ad placements
  3. Include a call-to-action (CTA)
  4. What are the benefits of linking a YouTube channel to a Google Ads account? - Correct Answer-Remarket to users who have viewed your videos
  5. Add CTA overlays on videos
  6. What basic settings should you apply to a Google Ads video campaign? - Correct Answer-Location targeting
  7. Max CPV