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Political Communication study guide exam questions and the correct answers
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Adversarial journalism - CORRECT ANSWER Decline of adversarial journalism Cascading activation Genada, Vietnam Michael Schudson (2005)
¤ using low-cost, cognitive frames to put political information into Easily understood terms ¤ Primes viewer to access that issue more easily ¤ Reduces incremental costs of paying attention to further political Information ¨ Absent cheap framing, piggybacking would likely fail Citizen Campaigning - CORRECT ANSWER Citizens campaign Civic engagement - CORRECT ANSWER organized voluntary activity focused on problem Solving and helping others Volunteering, etc. TV watching is partially responsible for decline of CE Prior attitudes à Media use à Civic engagement The "Virtuous Circle" Prior attitudes Civic engagement Media usage Media enforcement can encourage CE
The digital media environment. Incidental political information encountered Through social media holds the potential to inform The uninterested and convey the mass media agenda in a Novel way that supports the survival of the public agenda Despite fragmented audiences. Incidental political information conveyed though social Media impacts perceived issue salience, though the Degree to which this may help to bridge the divide Through deeper learning and understanding remains Unclear. Indexing (Hypothesis) - CORRECT ANSWER Adjusting ("indexing") coverage of an issue According to the level of disagreement and Debate about that issue among policy elites (94).
Media pools - CORRECT ANSWER A limited number of news media who represent a larger number of news media organizations for purposes of news gathering and sharing of material during a specified activity. Pooling is typically used when news media support resources cannot accommodate a large number of journalists. New Media - CORRECT ANSWER ...both the development of unique forms of Digital media, and the remaking of more Traditional media forms to adopt and adapt To the new media technologies." Terry Flew (2002) Results- globalization, new virtual social networks, increased interactivity, easier access to increased information, blogs, and event-driven coverage Campaigns, mobilization, citizen campaigning New Media Literacy - CORRECT ANSWER "The ability to access, analyze, evaluate And communicate messages in a wide Variety of forms."
Summary political evaluations.
Single vs. dual parent families affect likeliness to be Exposed to the internet.
Political cartoons - CORRECT ANSWER Lack objectivity The Reinforcement Effect - CORRECT ANSWER Bringing candidate preferences in line with their party identification