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This case study explores the future of tourism in the philippines, focusing on the industry's potential economic growth, the government's plans, and the challenges and opportunities facing the sector. A swot analysis and alternative courses of action to boost tourism in the country.
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CASE STUDY: The Future of Philippine Tourism I. Background of the Study Tourism industry has been identified as one the engine and source of the economic growth in the Philippines. It is third among the service sectors in the country. Future of tourism industry has foresight and visualize because of the CLSA –which provides reports regarding the issues and trends impacting the investments decision of the organization. Due to the demands of tourism in the Philippines, it state that the target foreign tourists on the year 2017 can be attainable. Also, it is being foresight that from the year 2022, the arrivals of tourist annually for that upcoming year would break the benchmark; this would also increases the GDP of the country. In contrary, other neighboring country still surpasses the benchmark of foreign tourists the Philippines had. As per the new administration, they are expected to provide plans for the public and private sector in the field of tourism; which will be beneficial to the both sectors and economy as well. The rebalancing strategy of the administration expected to build relationship with the neighboring country – which could be a dominant source of tourism growth in the country. Domestic tourism as well anticipates to add to the growth of the Philippine’s economy. By the year 2022, tourism sector has the potential to generate employment; giving an opportunity especially to its citizen. II. Statement of the problem This project seeks to present the state of tourism in the Philippines by the given data and, proposed plans and strategies of the administration. This also attempts to provide comprehension on how the tourist’s arrivals will increase, enabling the country to keep up with the foreign tourism of neighboring country. This claim supports by the following premises:
o Good social-economic development o Initiatives on developing the tourism growth o Competitive local and global workforce o Non-competitive destinations due to it being undeveloped, versus foreign country with developed facilities o Undeveloped or poor facilities and limited investors EXTERNAL
o Strengthening relationships with potential globalized country o Open for globalization and growth in tourism industry o Maximizing Philippine’s tourism assets by the government’s strategic plan o Globalized and developed country o High expectations and demands of foreign tourists o Natural disaster affecting tourism destinations and infrastructures o Economic crisis IV. Alternative Courses in Action (ACA) Unlike the other globalized neighboring countries of our country, Philippines attract foreign tourists less than the number of these developed countries attracts. This is to consider that being a developed country; where they highly developed attractions and facilities are built. Versus the Philippines – having the natural attractions and being a starting developing country. The following are the alternative course of actions presented in the analysis: