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Terms in this set (549) The vision Core Values and mission statement of a golf facility should be developed concurrently with True establishing a facility wide business plan that concludes concrete goals and strategies for meeting them. Proper business planning and operations alignment directs that False sufficient resources be identified before strategies for achieving business objectives are developed. What department is considered the core unit of most facilities? What is one of the descriptive/directional elements of the facility's business that need to be in place before the golf operation is defined? and mission ofthe organization Stakeholders, owners, and boards are positioned at the bottom False of a traditional organization chart (T/F) From a functional Financial resource, they can extend perspective, a vendor is credit and work out arrangements that what kind of resource? are quite valuable for a Golf Operation What combination of interaction strategies would be the first choice for promoting a positive facility-wide culture? Involving and Supporting What must exist for a facility to have a positive culture? Communication and openness to change What are examples of financial resources? Facility reserves, outside sources of investment, vendors, banks, the physical property, membership, Staff is considered a tangible facility True resource? (T/F) What intangible resource is key to culture enabling and facilitating peak performance? How can a facility encourage open discussion and input , foster a culture of provide tools to positively impact improvement? operation "Identify staffing needs" is one of the staff management roles True in running a golf operation. (T/F) Job descriptions should identify the skills True necessary to accomplish interviewing current employees is the first step in determining current training needs. Look at job descriptions and high- performance profiles and checking whether everyone is trained in job- specific skills Self assessments are an appropriate means for facility staff to align their personal goals with business goals. True Self assessments are most useful during the hiring process. during the evaluation phase New teachers observed the lead instructor at a golf facility conduct a short game clinic. This is an example of external staff training. (T/F) False of employees needed to run an operation? What should golf facilities consider doing to elevate staff create high performance profiles performance in mecting management and customer expectations? What is the advantage it avoids signaling the right answer of asking open ended questions during the interview process? What is an example of | Vendor product training, trips to other external staff training? —_ facilities, workshops, PGA seminars Reduced training needs is one of the anticipated False- improved efficiency, improved benefits of adopting customer service new pointof-sale system technology. What is the first step in Assess facility needs acquiring a new used to deter employee theft. Why should employees be involved in creating and revising policies or procedures? morale boost, can assess the realism of policy/procedure expectations with feedback What is a management tool for defining the structure of the golf operation? Organization chart Promotion is one of the 4"Ps" of marketing True Building a brand is a "Moment of truth" opportunity. False. The brand is the sum of the product's culture, product or service delivery, and customer perceptions and expectations for a specific type of benefit or experience. What does the American Marketing Assocation refer to as a name, term, sign, Brand successful facilities should be the starting point for developing new promotional programs. Selling yourself, selling the facility, and selling the game of golf are the Internal three principal layers of what type of marketing? Which type of marketing strategy includes Ictters to the editor, television Public Relations (External) appearances, speaking engagements, and special needs programs? What is an example of A Half Hour clinic showing new golfers an attraction program at how to properly warm up a golf facility? 
