Download PGA PGM 3.0 LEVEL 2 GOLF OPS Questions with 100% Correct Verified detailed Answers 2025/26 and more Exams Marketing Management in PDF only on Docsity!
PGA PGM 3.0 LEVEL 2 GOLF OPS
Questions with 100% Correct Verified
detailed Answers Complete Guide latest
update 2025
What are tasks associated with the "plan for succession" staff- management role managers have in running a golf operation? --- correct answer ---
Implement cross-training, shared functions/responsibilities, ensure several staff can perform key operational tasks, articulate career paths within the facility's business
What should a manager consider when determining the number of employees needed to run an operation? --- correct answer ---
the human resources it will take to achieve their business objectives, and seasonal fluctuations in business.
What should golf facilities consider doing to elevate staff performance in meeting management and customer expectations? --- correct answer ---
create high performance profiles
What is the advantage of asking open ended questions during the interview process? --- correct answer ---
it avoids signaling the right answer
What is an example of external staff training? --- correct answer ---
Vendor product training, trips to other facilities, workshops, PGA seminars
Reduced training needs is one of the anticipated benefits of adopting new point-of-sale system technology. --- correct answer ---
False- improved efficiency, improved customer service
Why should employees be involved in creating and revising policies or procedures? --- correct answer ---
morale boost, can assess the realism of policy/procedure expectations with feedback
What is a management tool for defining the structure of the golf operation? --- correct answer ---
Organization chart
Promotion is one of the 4 "Ps" of marketing --- correct answer ---
True
Building a brand is a "Moment of truth" opportunity. --- correct answer ---
False. The brand is the sum of the product's culture, product or service delivery, and customer perceptions and expectations for a specific type of benefit or experience.
What does the American Marketing Assocation refer to as a name, term, sign, symbol or design, or combination of them intended to identify the goods and services of a seller? --- correct answer ---
Brand
What is an example of indirect competition to an 18-hole daily fee facility? --- correct answer ---
Local fitness and tennis clubs
Tried and true practices adopted by other successful facilities should be the starting point for developing new promotional programs. --- correct answer ---
False
Selling yourself, selling the facility, and selling the game of golf are the three principal layers of what type of marketing? --- correct answer ---
Internal
Cost-benefit analysis is a way to assess a promotional strategy --- correct answer ---
True
What is a reliable indicator of the effectiveness of a promotional program targeting retail sales? --- correct answer ---
Increases in dollar sales versus the prior year
How can a facility determine the viability of a promotional program? --
- correct answer ---
Cost/Benefit analysis, interviewing customers, written surveys
What is true when promotional dollars are tied directly to business plan objectives? --- correct answer ---
easier to identify the target audience, decide on promotional vehicles, and establish a budget
How should surveys, focus groups, and sales analyses be used to keep a facility from wasting money on ineffective promotions? --- correct answer ---
Helps understand the target market
What question should be asked in order to obtain reliable information for evaluating the effectiveness of a targeted promotional strategy? --- correct answer ---
Was the right audience targeted? Were certain communication vehicles more effective than others? Were the promotional messages clear to customers?
How would a facility determine the expense per sale that could be attributed to a targeted promotional strategy? --- correct answer ---
Cost-Benefit Analysis
the vision Core Values and mission statement of a golf facility should be developed concurrently with establishing a facility wide business plan that concludes concrete goals and strategies for meeting them. --- correct answer ---
True
Proper business planning and operations alignment directs that sufficient resources be identified before strategies for achieving business objectives are developed. --- correct answer ---
False
What department is considered the core unit of most facilities? --- correct answer ---
The Golf operation
What is one of the descriptive/directional elements of the facility's business that need to be in place before the golf operation is defined? - -- correct answer ---
facility type, geographic locale, customer base, business objectives and goals, strategies
Policies and procedures are part of which support element of the golf operations organization? --- correct answer ---
Systems
What is the most accurate description of the relationship between the facility's business plan and the golf operation? --- correct answer ---
Alignment - the golf operation must correspond with the facility's business plan.
What is the principal focus of golf operations? --- correct answer ---
providing high-quality playing experiences and customer service in line with the core values, vision and mission of the organization
What would a typical organizational chart of a golf operation show? - -- correct answer ---
Basic responsibilities and the relationships between an operation's functional areas.
In what way is time related to other resources? --- correct answer ---
It must be reasonably accounted for and allocated appropriately, and is tied to every other resource.
What is the most likely determinant of the complexity of a facility's organization chart? --- correct answer ---
The size of the facility, the number of services offered to customers , and the type of facility and its mission.
What are examples of financial resources? --- correct answer ---
Facility reserves, outside sources of investment, vendors, banks, the physical property, membership,
Staff is considered a tangible facility resource? --- correct answer --- (T/F)
True
What intangible resource is key to enabling and facilitating peak performance? --- correct answer ---
culture
How can a facility foster a culture of improvement? --- correct answer ---
encourage open discussion and input , provide tools to positively impact operation
"Identify staffing needs" is one of the staff-management roles in running a golf operation. (T/F) --- correct answer ---
True
Self assessments are most useful during the hiring process. --- correct answer ---
during the evaluation phase
New teachers observed the lead instructor at a golf facility conduct a short game clinic. This is an example of external staff training. (T/F) --
- correct answer ---
False
When are private facilities exempt from the accommodation requirements of the ADA? --- correct answer ---
If they do not allow any public play
What is an example of facility functions that need written safety procedures to insure uniform actions of staff? --- correct answer ---
golf car policies
According to the USGA Rules of Golf, what type of accommodation may be made through the adoption of local rules? --- correct answer ---
protection of the course, identifying obstructions
How should the head professional respond to threatening weather? --- correct answer ---
Alert players, stop play and evacuate the course if necessary
Under what law are golf facilities required to provide all people with goods and services on an equal basis? --- correct answer ---
Americans with Disabilities Act
What tee time starting system can reliably prevent players from monopolizing the best tee times? --- correct answer ---
Lottery system
What criterion should management consider when determining the correct tee time interval? --- correct answer ---
facility type, service mission, and the course difficulty
What does the USGA's Pace Rating System help determine? --- correct answer ---
how quickly a foursome of average golfers should play a particular course on a busy day
What would be a design characteristic that would assist in speeding up pace-of-play --- correct answer ---
Wider fairways, limit number of hazards
What course design feature would best support yield expectations related to play? --- correct answer ---
Multiple tees for different ability levels, practice area easily accessible to first tee,
What is a good pace of play guideline? --- correct answer ---
Always be ready, check in with starter well in advance, etc
How can the starter positively impact pace of play? --- correct answer ---
Greet players, consolidate players into foursomes whenever possible
What quality is most desirable in a person tasked with managing pace of play? --- correct answer ---
Strong communicators
As a general rule. course assistants should encourage players to pay more attention to keeping ahead of the ground behind them than keeping up with the group in front of them --- correct answer ---
False
