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Personal Branding Worksheet, Exercises of Brand Marketing

American Indian CollegeBrand Marketing

Part 1: Your personal brand: who are you? LinkedIn Summary Worksheet Prep Work by Emily Seamone.

Typology: Exercises

2020/2021
On special offer
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Uploaded on 04/20/2021

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"LinkedIn Summary Worksheet Prep Work" by Emily Seamone, www.womenworklife.com
PERSONAL BRANDING
WORKSHEET
PART I: YOUR PERSONAL BRAND – WHO ARE YOU?
QUESTION
EXAMPLE
YOUR TURN
What are your core strengths or top
skills?
Think about what do you do better
than anyone else? What are you
naturally good at? What do others
say about you? What do you highlight
on your resume? *Be sure to list only
skills you enjoy!
Writing
Data analysis
Designing promotional
campaigns
Marketing plans
Technically savvy
What are your personal attributes,
your personality traits, or adjectives
that describe you?
Collaborative
Resourceful
Visionary
Creative
Forward thinking
How are you unique? How do you
stand out? What differentiates you
from competitors?
Think about your expertise,
personality characteristics, how you
get things done.
Have used data analysis
to measure campaign
success
Stay abreast of latest
environmental issues
and trends
Experience in
marketing and social
media
Business experience
Involved in all aspects
of marketing
campaigns
What are your passions? What do
you care about deeply?
Think about your interests that
fascinate, excite, or energize you.
What do you do in your free time?
What are your hobbies?
Environment
Advocacy
Social media
"LinkedIn Summary Worksheet Prep Work" by Emily Seamone, www.womenworklife.com
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PERSONAL BRANDING

WORKSHEET

PART I: Y OUR PERSONAL BRAND – W HO A RE Y OU?

QUESTION EXAMPLE Y OUR TURN

What are your core strengths or top skills?

Think about what do you do better than anyone else? What are you naturally good at? What do others say about you? What do you highlight on your resume? *Be sure to list only skills you enjoy!

Writing Data analysis Designing promotional campaigns Marketing plans Technically savvy

What are your personal attributes, your personality traits, or adjectives that describe you?

Collaborative Resourceful Visionary Creative Forward thinking

How are you unique? How do you stand out? What differentiates you from competitors?

Think about your expertise, personality characteristics, how you get things done.

Have used data analysis to measure campaign success Stay abreast of latest environmental issues and trends Experience in marketing and social media Business experience Involved in all aspects of marketing campaigns

What are your passions? What do you care about deeply?

Think about your interests that fascinate, excite, or energize you. What do you do in your free time? What are your hobbies?

Environment Advocacy Social media

"LinkedIn Summary Worksheet Prep Work" by Emily Seamone, www.womenworklife.com

QUESTION EXAMPLE Y OUR TURN

What are your top career values?

What is most important to you at this time?

Continual learning Expertise Meaningful work Advancement

What do you want to be known for?

Is there anything else that you’d like to be part of your brand but you haven’t listed yet?

Team player

List 3-5 of your top career accomplishments.

What are your success stories?

Created and built a popular website and blog on environmental issues

Praised for ability to use data analysis to inform marketing campaigns

What are your career goals?

Think about what do you want to be doing. Where do you want to be 5 years from now?

Transition to an environmental organization focusing on marketing and social media efforts

PART II: Y OUR TARGETED A UDIENCE , I NDUSTRY , AND R OLE

QUESTION EXAMPLE Y OUR TURN

Who is your target audience, employer, customer?

Think about your industry and niche area of expertise. What types of people, companies, or organizations are you targeting? What are their characteristics?

Environmental organizations Non-profit organizations Think tanks

Research, academic, mission-driven

What are the needs and wants of your audience?

What problems do they need solved? How can you help them?

Getting word out about their cause Earning money but for the mission Want skilled people who also care