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Online Initiatives - E Business Marketing - Exam, Exams of Marketing

Gandhi Institute of Technology and ManagementMarketing

Online Initiatives, Marketing Initiatives, Analysis of the Case, Age of Social Media, This Concept, Sourcing and Crowd Funding, Barriers to their Adoption, Increase Market Penetration, Existing Markets, Develop New Markets. Marketing might sounds easy subject but in real its tough. You can get idea from this exam paper.

Typology: Exams

2011/2012

Uploaded on 11/26/2012

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AUTUMN (REPEAT) EXAMINATION, 2010/2011
Exam Code(s): 1MSM1, 1IT1, PIB, PEM.
Exam(s): MSc (Marketing)
Masters in Information Technology
Postgraduate Diploma International Business
Postgraduate Diploma Enterprise Management
Mode Code(s): MK 569
Module(s) E-BUSINESS MARKETING
Paper No.: 1
Repeat Paper: X Special Paper: ____
External Examiner(s): Professor Peter Naude
Internal Examiner(s): Dr. Declan Fleming
Dr. Ann M. Torres
Instructions: Question 1 in Section A is compulsory.
Please answer one (1) question from Section B.
Please answer one (1) question from Section C.
All questions carry equal marks.
Duration: Two hours.
No. of Pages: Two including cover page.
Discipline(s): Marketing
Course Co-ordinator(s): Dr. Ann Torres
Requirements:
MCQ Release to Library: Yes
Handout
Statistical/Log Tables
Cambridge Tables
Graph Paper
Log Graph Paper
Other Material
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AUTUMN (REPEAT) EXAMINATION, 2010/

Exam Code(s): 1MSM1, 1IT1, PIB, PEM.

Exam(s): MSc (Marketing) Masters in Information Technology Postgraduate Diploma International Business Postgraduate Diploma Enterprise Management

Mode Code(s): MK 569 Module(s) E-BUSINESS MARKETING

Paper No.: 1 Repeat Paper: X Special Paper: ____

External Examiner(s): Professor Peter Naude Internal Examiner(s): Dr. Declan Fleming Dr. Ann M. Torres

Instructions: Question 1 in Section A is compulsory. Please answer one (1) question from Section B. Please answer one (1) question from Section C. All questions carry equal marks.

Duration: Two hours. No. of Pages: Two including cover page. Discipline(s): Marketing Course Co-ordinator(s): Dr. Ann Torres

Requirements: MCQ Release to Library: Yes Handout Statistical/Log Tables Cambridge Tables Graph Paper Log Graph Paper Other Material

MK569: E-Business Marketing

Section A: Compulsory Questions

  1. Cloon Keen Atelier has only recently begun to develop its e-business and e- marketing initiatives. Given your analysis of the case, what advice would you give to Cloon Keen in developing further its online initiatives?

Section B: Please Answer One (1) Question

  1. Web 2.0 is often identified as the age of social media. Explain the meaning of this concept and how social media can be used as part of relationship marketing. Please give an example to illustrate your discussion.
  2. Define crowd sourcing and crowd funding. Outline how a business may employ them successfully as well as the barriers to their adoption. Please give an example to illustrate your discussion.

Section C: Please Answer One (1) Question

  1. Explain how the Internet can be used to increase market penetration in existing markets and develop new markets? Please give an example to illustrate your discussion.
  2. It was once predicted the Internet would replace high street stores. Although online shopping is continuing to grow, it still represents a small part of the total retail spend. Explain, from the perspective of the consumer and the retailer, what makes an excellent website to facilitate online sales. Please give an example to illustrate your discussion.