Hansen Natural:
Started in 30s
Developing natural products for a lot of years…
Geogrphical evolution: Califorinia…USA….all over the world (monster
especially)
They always decided to develop new produts to meet customers’ needs but
always in the philosofy of “natual and organic”.
“Real flouer, real natural, that’s how you make a soda!”
Premium with respect to competitors
On the other hand they have acquired some other companies with alternative
and different features.
In 2002 revolution: Moster brand is introduced (sofia’s article of two guys
from south america) and in few years it has a booming: 92% of company sales,
30% of market shares (redbull has 40%)+
Unic selling proposition of Moster: dimesion (seems more fair to customer)
Different flawours
Redbull has created the market but Monster spending much less in advertising
has gained 30% of market share.
