Non Statistical Concept Generation Techniques-New Product Development-Lecture Slides, Slides of Product Development

Download Non Statistical Concept Generation Techniques-New Product Development-Lecture Slides and more Slides Product Development in PDF only on Docsity!

NON-STATISTICAL

CONCEPT GENERATION TECHNIQUES

Product and Innovation

Management

Topic 5

ANALYSIS

 1. Problems-ranking analysis  2. Scenario analysis  3. Two-word miniconcept analysis

EXAMPLES OF USE OF PROBLEMS-RANKING ANALYSIS House Shampoo Ketchup (^) Pet

PROBLEM SEVERITY INDEX Problems Problem occurs frequently (A)* Problem is bothersome (B)* Problem severity index (A*B) Get fleas 3 5 15 Shed hairs 3 3 9 Have unwanted babies 2 4 8 Need constant feeding 4 2 8 Make noise 3 2 6 *5-point Likert scale is used

TWO FORMS OF SCENARIO ANALYSIS Present Future Present Future

GUIDELINES FOR CONDUCTING SCENARIO ANALYSIS  1. Know the now  2. Keep it simple  3. Select group members with best expected outcomes  4. Do 8- to 10-year projection  5. Summarize progress periodically  6. Integrate factors causing changes  7. Check fit or consistency at the end  8. Use results of scenario analysis several times

EXAMPLE OF USE OF TWO-WORD MINICONCEPT ANALYSIS  ______ food  ______ food  ______ food  ______ food  ______ food  ______ food  …  …

SOLUTION – GENERATE NEW PRODUCT CONCEPT  Non-group-based  1. Intuition  2. Science and intuition  Group-based  1. Paper-based brainstorming  2. Electronic brainstorming  3. Disciplines panel  4. Props  5. Role playing  6. Imitating nature