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N13701 Consumer Behaviour - Reading Lists, Exams of Consumer Behaviour

N13701 Consumer Behaviour | University of Nottingham. [14]. Cova, B. and Cova, V. 2002. Tribal marketing. European Journal of Marketing. 36, 5/6.

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06/17/22 N13701 Consumer Behaviour | University of Nottingham
N13701 Consumer Behaviour
N13701 Level 3 undergraduate module
View Online
[1]
Ajzen, I. 2002. Perceived Behavioral Control, Self Efficacy, Locus of Control and the Theory
of Planned Behavior. Journal of Applied Social Psychology. 32, 4 (2002).
[2]
Arnold, M.J. and Reynolds, K.E. 2003. Hedonic shopping motivations. Journal of Retailing.
79, 2 (2003), 77–95. DOI:https://doi.org/10.1016/S0022-4359(03)00007-1.
[3]
Arnould, Eric J. 2005. Consumer Culture Theory (CCT): Twenty Years of Research.
Consumer Culture Theory (CCT): Twenty Years of Research. 31, 4 (2005).
[4]
Arnould, Eric J. et al. 2004. Consumers. McGraw-Hill/Irwin.
[5]
Bearden, W.O. and Etzel, M.J. 1982. Reference Group Influence on Product and Brand
Purchase Decisions. Journal of Consumer Research. 9, 2 (1982), 183–194.
[6]
Beatty, S.E & Smith, S.M 1987. External Search Effort: An Investigation Across Several
Product Categories. Journal of Consumer Research. 14, 1 (1987), 83–95.
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N13701 Consumer Behaviour

N13701 Level 3 undergraduate module

View Online

[1]

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[2]

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[3]

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[4]

Arnould, Eric J. et al. 2004. Consumers. McGraw-Hill/Irwin.

[5]

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[6]

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[13]

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