Docsity
Log inSign up
Docsity
Prepare for your exams
Prepare for your exams

Study with the several resources on Docsity

Earn points to download
Earn points to download

Earn points by helping other students or get them with a premium plan

Guidelines and tips
Guidelines and tips
Sell on Docsity
Sell on Docsity
Log inSign up

Prepare for your exams

Study with the several resources on Docsity

Find documents

Prepare for your exams with the study notes shared by other students like you on Docsity

Search Store documents

The best documents sold by students who completed their studies

Search through all study resources
Docsity AINEW

Summarize your documents, ask them questions, convert them into quizzes and concept maps

Explore questions

Clear up your doubts by reading the answers to questions asked by your fellow students

Earn points to download

Earn points by helping other students or get them with a premium plan

Share documents
download point icon20 Points

For each uploaded document

Answer questions
download point icon5 Points

For each given answer (max 1 per day)

All the ways to get free points
Get points immediately

Choose a premium plan with all the points you need

Study Opportunities

Choose your next study program

Get in touch with the best universities in the world. Search through thousands of universities and official partners

Community

Ask the community

Ask the community for help and clear up your study doubts

University Rankings

Discover the best universities in your country according to Docsity users

Free resources

Our save-the-student-ebooks!

Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors

From our blog

Exams and Study
Go to the blog

Marketing Simulations: Chapters 1, 2, 3, 5, 6, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19, Exams of Advanced Education

Lincoln University of MissouriAdvanced Education

Solutions and explanations for various marketing simulations covering topics like product development, marketing management orientation, customer relationship management, and value capture. It offers insights into the decision-making process and provides a framework for understanding marketing concepts in practice.

Typology: Exams

2024/2025

Available from 02/20/2025

lyudmila-hanae
lyudmila-hanae 🇺🇸

1

(2)

7.8K documents

1 / 73

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
My Marketing Lab Simulations Chapters 1, 2, 3, 5, 6,
8, 9, 10, 11, 12, 13, 14,17, 18, 19
ANSWER *edit* [Ignore chapter numbers. Instead search for the simulation title.]
- ANSWER Unformatted text preview: Principles of Marketing Simulations: Chapters 1,
2, 3, 5, 6, 8, 9, 10, 11, 12, 13, 14,17, 18, 19 Mymarketinglab pearson PLEASE NOTE :
EACH SIMULATION IS NOT PERFECT AND WILL HAVE THE SCORE I ACHIEVED ON IT
ABOVE THE SIMULATION. YOU CAN USE THIS INFORMATION AND DEDUCTIVE
REASONING TO TRY TO IMPROVE YOUR SCORE. ALL MY GRADES ARE PASSING SO IF
YOU DON'T CARE ABOUT A PERFECT SCORE JUST FOLLOW ALONG. IF YOU DO
CHANGE YOUR ANSWERS FROM MINE YOU MIGHT GET A DIFFERENT SCENARIO TO
FOLLOW THAT MAY NOT BE LISTED IN MY SIMULATIONS. Hope this helps you get an A
though
- ANSWER Chapter 1 Simulation: What is Marketing?
- ANSWER - You earned 75 percent
- ANSWER SIMULATION DESCRIPTION: Holden Evan, Inc., has long been the premium
dog food market leader with its flagship Grand Champion brand. The brand targets
breeders, trainers, and owners of purebred dogs willing to pay higher prices for
superior nutritional and health benefits. During an economic downturn, the Grand
Champion brand suffered a sharp and prolonged decline in sales. The Marketing
Manager must re-evaluate the brands marketing strategy and marketing management
orientation to determine if they need revision. Background Holden Evan, Inc., has long
been the premium dog food market leader with its flagship Grand Champion brand. The
brand targets breeders, trainers, and owners of purebred dogs willing to pay higher
prices for superior nutritional and health benefits. During an economic downturn, the
Grand Champion brand has suffered a sharp and prolonged decline in sales. The brand
has become unprofitable. The marketing team is concerned that customer needs and
wants may have shifted. Your objective as Marketing Manager is to re-evaluate the
brands marketing strategy and marketing management orientation to determine if they
need revision. Background Your supervisor, the Vice President of Marketing, describes
your assignment. "We have traditionally been the market leader in the premium dog
pf3
pf4
pf5
pf8
pf9
pfa
pfd
pfe
pff
pf12
pf13
pf14
pf15
pf16
pf17
pf18
pf19
pf1a
pf1b
pf1c
pf1d
pf1e
pf1f
pf20
pf21
pf22
pf23
pf24
pf25
pf26
pf27
pf28
pf29
pf2a
pf2b
pf2c
pf2d
pf2e
pf2f
pf30
pf31
pf32
pf33
pf34
pf35
pf36
pf37
pf38
pf39
pf3a
pf3b
pf3c
pf3d
pf3e
pf3f
pf40
pf41
pf42
pf43
pf44
pf45
pf46
pf47
pf48
pf49

Partial preview of the text

Download Marketing Simulations: Chapters 1, 2, 3, 5, 6, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19 and more Exams Advanced Education in PDF only on Docsity!

My Marketing Lab Simulations Chapters 1, 2, 3, 5, 6,

ANSWER edit [Ignore chapter numbers. Instead search for the simulation title.]

  • ANSWER Unformatted text preview: Principles of Marketing Simulations: Chapters 1, 2, 3, 5, 6, 8, 9, 10, 11, 12, 13, 14,17, 18, 19 Mymarketinglab pearson PLEASE NOTE : EACH SIMULATION IS NOT PERFECT AND WILL HAVE THE SCORE I ACHIEVED ON IT ABOVE THE SIMULATION. YOU CAN USE THIS INFORMATION AND DEDUCTIVE REASONING TO TRY TO IMPROVE YOUR SCORE. ALL MY GRADES ARE PASSING SO IF YOU DON'T CARE ABOUT A PERFECT SCORE JUST FOLLOW ALONG. IF YOU DO CHANGE YOUR ANSWERS FROM MINE YOU MIGHT GET A DIFFERENT SCENARIO TO FOLLOW THAT MAY NOT BE LISTED IN MY SIMULATIONS. Hope this helps you get an A though
  • ANSWER Chapter 1 Simulation: What is Marketing?
  • ANSWER - You earned 75 percent
  • ANSWER SIMULATION DESCRIPTION: Holden Evan, Inc., has long been the premium dog food market leader with its flagship Grand Champion brand. The brand targets breeders, trainers, and owners of purebred dogs willing to pay higher prices for superior nutritional and health benefits. During an economic downturn, the Grand Champion brand suffered a sharp and prolonged decline in sales. The Marketing Manager must re-evaluate the brands marketing strategy and marketing management orientation to determine if they need revision. Background Holden Evan, Inc., has long been the premium dog food market leader with its flagship Grand Champion brand. The brand targets breeders, trainers, and owners of purebred dogs willing to pay higher prices for superior nutritional and health benefits. During an economic downturn, the Grand Champion brand has suffered a sharp and prolonged decline in sales. The brand has become unprofitable. The marketing team is concerned that customer needs and wants may have shifted. Your objective as Marketing Manager is to re-evaluate the brands marketing strategy and marketing management orientation to determine if they need revision. Background Your supervisor, the Vice President of Marketing, describes your assignment. "We have traditionally been the market leader in the premium dog

food market with our Grand Champion brand. However, during the recent economic downtown, the brand suffered a sharp drop in sales. We conducted consumer research about this; here are three representative customer reports for you to review." Customer Report: One Jaime, a breeder of champion German Shepherds, has used Grand Champion for 15 years. He told researchers he loves the quality of Grand Champion. However, in the last few years, demand for his expensive dogs has gone down. He has reduced his breeding from twelve litters a year t

- ANSWER YOU CHOSE OPTION 2

  • ANSWER The customers want to feed their dogs a superior food conflicts with a need to save money. You indicated that the customers want to feed their dogs a superior food conflicts with a need to save money. This was the best choice. Brand Experience The Vice President of Marketing continues: "Weve become concerned that our brand is suffering from marketing myopia. Weve focused in the past on making Grand Champion more and more elaborate. But in response to current trends, weve now eliminated some organic grade A beef and some antioxidants from the food to make it less expensive. Its still excellent nutrition for dogs. We need to decide what brand experience we should promote for our customers now." You return to your office to consider. Choose the best brand experience.

- ANSWER YOU CHOSE OPTION 3

  • ANSWER The sense of feeding ones dog an affordable quality food. You chose the sense of feeding ones dogs an affordable quality food. This was the best choice, and was consistent with the product design. Targeting Customers Your next task is to decide on the appropriate target market for Grand Champion.

- ANSWER YOU CHOSE OPTION 1

  • ANSWER Retain the original target market: breeders, trainers, and owners of purebred dogs. You chose to retain the current market of trainers, breeders, and owners of purebreds. This was a poor choice, because the product had been reformulated in a way that would appeal to a larger market. Choosing a Value Proposition Now that the target market has been chosen, it is time to choose the value proposition to suit those target customers. Choose the best value proposition for your target market.

Relationship Management You decide to work with your partners to improve Grand Champion sales. Based on your marketing management orientation and your target market, what actions would you ask your partners to perform?

- ANSWER YOU CHOSE OPTION 3

  • ANSWER You ask the production department at Holden Evan to package Grand Champion in jars that can be returned for a refund and reused. You decided to ask the production department at Holden Evan to package Grand Champion in jars that could be returned for a rebate. This was a good choice for the marketing management orientation you chose, since it would benefit society as a whole, not just Grand Champion customers. Capturing Value from Customers Your final task for Grand Champion is to recommend a strategy for capturing value from customers.

- ANSWER YOU CHOSE OPTION 1

  • ANSWER Encourage random noncustomers, who dont fit the target market for Grand Champion, to try it through free samples at grocery stores across the country. You recommended that Holden Evan encourage random noncustomers to try Grand Champion. This was a poor choice. These noncustomers may have needs that have little correlation to your product.
  • ANSWER Chapter 2 (11) Simulation: New Product Development
  • ANSWER SIMULATION TITLE: New Product Development
  • ANSWER SIMULATION DESCRIPTION: Swazzi, Inc. is a large national specialty retailer of high-end clothing, with a target market of sophisticated, high-income consumers. Your objective, as Vice President for Marketing, is to narrow, through screening, the ideas that have been generated to one. You must then supervise development of the concept image, concept testing and market strategy for this line of the Swazzi Spring clothing.

- ANSWER ________________________________________

  • ANSWER You earned 88 percent.
  • ANSWER Background
  • ANSWER Swazzi, Inc is a national chain of clothing stores, focusing on high end merchandise for an affluent clientele. All products are designed, produced and marketed by the company under the exclusive Swazzi ™ brand. Swazzi is preparing to make decisions concerning a Spring line of premium-priced women's clothing. The line will be designed to have a marketing tie-in with the entertainment media.
  • ANSWER Background
  • ANSWER You will be guiding a proposed spring clothing line through the new product development process. This will involve a progression of steps: developing and testing a concept or image for your product, developing a market strategy for your product, and performing a business analysis on the product. By the time you have finished, your Spring clothing line will be ready to enter the product development phase.
  • ANSWER First, however, you must narrow a small group of ideas down to a single, proposed product line. This will occur through "idea screening."
  • ANSWER New Product Development Process
  • ANSWER A New Product Development Committee ("the NPD committee") chooses the new products at Swazzi that will be developed and put into the marketplace. To narrow your group of ideas to one, you must first organize a presentation of the potential clothing lines for the committee members.
  • ANSWER Your Head Designer says: "From all of the ideas that were generated, I have selected three potential clothing lines. I think you are really going to like them: First, a line of gowns inspired by the glamorous clothing worn by actresses on the televised awards shows; second, a "Back to Carnaby Street" retro line inspired by the mod
  • ANSWER New Product Screening
  • ANSWER There is a disagreement this year, however. The Head Designer does not want product pricing to be considered at this stage. She notes that in the past, committee members have given undue weighting to the proposed product's estimated retail price. In her opinion this has resulted in some "less than optimal" new product choices. She argues that the screening decision should be made purely on the aesthetics of the designs, with price to become a factor only towards the end of the process. You need to make the decision.
  • ANSWER Screening factors: Price
  • ANSWER Should the retail price of a proposed garment be one of the factors considered by the NPD committee at the screening stage?

- ANSWER YOU CHOSE OPTION 3

  • ANSWER Price is a factor that should be considered at this time. It's a part of the product design, especially in fashion.
  • ANSWER You correctly determined that price is a factor that should be considered by the NPD committee.
  • ANSWER R-W-W Framework
  • ANSWER In the impending screening process, the NPD committee will use a "real, win, worth it" (R-W-W) framework that applies three basic questions to each proposed new product.
  • ANSWER Marketing Manager explains what the three questions are: "Is there a real desire by customers for the product? Does the product provide a genuine competitive

advantage that will enable Swazzi to win against any competition? Does the product have worth by contributing to Swazzi's overall growth strategy?"

  • ANSWER R-W-W Framework - Select data
  • ANSWER You must first obtain data to satisfy the committee of the "R" criterion — that is, to support the proposition that each clothing line would satisfy a genuine need. Which of these factors would you gauge as most important to this point?

- ANSWER YOU CHOSE OPTION 3

  • ANSWER Reliable industry data showing current customer clothing preferences.
  • ANSWER You chose to utilize industry data showing customer clothing preferences. While this was the only data set of the three to come from outside of Swazzi, this was the most on point for the information you were looking for.

- ANSWER YOU CHOSE OPTION 3

  • ANSWER Reliable industry data showing current customer clothing preferences.
  • ANSWER You chose to utilize industry data showing customer clothing preferences. While this was the only data set of the three to come from outside of Swazzi, this was the most on point for the information you were looking for.
  • ANSWER Preliminary data
  • ANSWER Your assistant has obtained data from the National Specialty Clothing Retailer Association. It shows significant nationwide interest trending towards classic styles, from the post-WWII period onward, particularly in the 27-42 demographic, and especially in the upper incomes. The data does raise some concern at the highest end,

could win against the competition that has arisen.

  • ANSWER Should you withdraw the "Back to Carnaby Street" idea from consideration by the NPD committee because of the anticipated release by one of the other chains?

- ANSWER YOU CHOSE OPTION 2

  • ANSWER No. Swazzi's high end clothing line of silks and suede is sufficiently differentiated such that any impact by a competitor would be negligible.
  • ANSWER You correctly noted that Swazzi's planned Carnaby Street line was substantially different than the printed cottons planned by the department store chain.
  • ANSWER Profit margin
  • ANSWER It is time to pull together material for the final "W" ("Worth it" — does the product have profit potential?) when one of the NPD committee members texts you. He is leaning towards Carnaby Street, but he wants to see estimates on the profit margins.
  • ANSWER You text him back. "Overall apparel sales will be driven by the customer's desire to own and wear a particular garment, not whether the company is making X dollars in profit on each sale." The committee member responds, "We could have spectacular sales of 100,000 units. But if each one is sold at a loss, it's no good to us in the end. Get me those figures."
  • ANSWER Profit margin and price
  • ANSWER You go back to thinking about retail price during the screening discussion. You aren't really able to talk about profit without also discussing price, costs, and break even unit demand.
  • ANSWER You are going to have to tell the Head Designer that price must be brought back into the discussion. What is the best reason you can provide for considering price at the screening stage?

- ANSWER YOU CHOSE OPTION 2

  • ANSWER You want to select the line with the highest potential profit margin in order to maximize revenues.
  • ANSWER You decided that a high profit margin would lead to maximum revenues. That was not the best choice because it would only be the case if the clothing sells.
  • ANSWER Profit margin figures
  • ANSWER You put together the pricing and cost information in time for the presentation. It quickly becomes apparent that the Carnaby Street line has the best potential to make a significant profit for Swazzi. The clean lines and simple patterns of the outfits make them easier to produce, cutting production costs significantly.
  • ANSWER Sustainable advantage
  • ANSWER The committee is leaning toward Carnaby Street, but they are concerned whether the line truly has a significant competitive advantage.
  • ANSWER Sustainable advantage - Critical thinking
  • ANSWER What is your best argument that Carnaby Street offers the most significant competitive advantage?

- ANSWER YOU CHOSE OPTION 2

- ANSWER YOU CHOSE OPTION 2

  • ANSWER Test the product image.
  • ANSWER You chose to test the product image. This was the correct choice.
  • ANSWER Testing the product image
  • ANSWER Once the concept and image are developed, they should be tested to make sure that the marketing approach will resonate with consumers.
  • ANSWER Testing
  • ANSWER Which approach would be most useful in testing a product image for Carnaby Street?

- ANSWER YOU CHOSE OPTION 3

  • ANSWER Having models walk through selected stores, and then employees ask customers about their reactions.
  • ANSWER For the testing procedure you chose to have models walk through selected stores, and then have employees ask customers about their reactions. This was the best option for testing from among the three choices.
  • ANSWER Congratulations
  • ANSWER Congratulations. You have completed the new product development

process!

  • ANSWER Chapter 3 Simulation : The Marketing Environment
  • ANSWER - You earned 85 percent. Date: 27 August 2016 SIMULATION TITLE: The Marketing Environment SIMULATION DESCRIPTION: Gerlach Publishing is a small publisher that exclusively publishes textbooks used in Colorado public schools. The Marketing Director at Gerlach is responsible for researching and monitoring the companys macroenvironment and proposing necessary changes in marketing strategy in light of long-term changes. Changes in the demographic, political, economic, natural, cultural, and technological environments must be evaluated and the correct response to these changes chosen. Background As Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the companys macroenvironment and proposing necessary changes in marketing strategy. Key decisions you must make include: which changes in the macroenvironment are important to Gerlachs marketing efforts, what are the likely effects of those changes, and how Gerlach should respond to these changes. Background Gerlach produces science, social studies, math, and language arts textbooks for first through twelfth grade. In the past, the macroenvironment for your company has been fairly stable. However, information youve received from your research team shows that this is starting to change. The first three reports deal with long-term changes in the macroenvironment. Review the reports before you decide which next steps to recommend to your supervisor, the Vice President of Marketing. Background Historically, the number of school-age children in Colorado has increased at a gradual rate each year. However, recent trends indicate that the population as a whole is aging, and the number of school-aged children has begun to decline. Trends suggest that it will continue to decline over

- ANSWER YOU CHOSE OPTION 1

  • ANSWER Demographic Environment You selected the demographic environment. Demographic Changes Now that you have selected the demographic environment, you must predict what might be the effects of these changes on Gerlachs microenvironment. Choose the possibility you see as most likely.

- ANSWER YOU CHOSE OPTION 2

might be the effects of these changes on Gerlachs microenvironment. Choose the possibility you see as most likely.

- ANSWER YOU CHOSE OPTION 1

  • ANSWER Gerlachs business will be hurt by the proposed measure, as the school board will not buy textbooks. You predicted that Gerlachs business would be hurt by the proposed measure. This was a good choice. Responding to Political Changes You call a meeting with your marketing analysts to discuss the situation. You give them your prediction that the school board will not buy Gerlachs textbooks, and ask for their recommendations as to how Gerlach should respond.

- ANSWER YOU CHOSE OPTION 2

  • ANSWER Marketing Analyst Two: Lets modify our science program to fit the "hands-on" plan and market Gerlach as the company of the future. You chose modify your science program to fit the "hands-on" proposal. This was a reasonable choice, but overly optimistic given the time you had. Political Changes: Results You take your proposal to the VP of Marketing. She agrees with your recommendation. Gerlach markets itself as ready to teach the "hands-on" style, although actually it is not. The editorial team must create new products in a hurry, and half quit. Between the money already spent on the textbooks and the additional money spent creating technology products, Gerlach is way over budget. It is on the edge of bankruptcy, and you are fired. Responding to Political Changes In your exit interview, your supervisor asks what you would have done differently. Choose your response from the options at right.

- ANSWER YOU CHOSE OPTION 3

  • ANSWER You would have suggested a response more in line with Gerlachs business goals. In your exit interview, you stated that you would have suggested a response more in line with Gerlachs business goals. This would have been a good strategy
  • ANSWER Chapter 5 Simulation: Consumer Behavior
  • ANSWER - Date: 31 August 2016 SIMULATION TITLE: Consumer Behavior- You earned 100 percent. SIMULATION DESCRIPTION: As the manager of TriState Dairies market research department, you need to determine what to do with the Dairies surplus milk. Background You are the marketing manager at TriState Dairies, a regional dairy firm. Sales have been flat in recent years, so management has been looking for new, creative, innovative products to spur the growth. Managements plan is to develop a new brand of milk products called Cow Power, to be marketed to kids 12 and under. They have developed a range of colors yellow, green, pink, red and a range of flavors banana, green apple, plum, butterscotch for the Cow Power brand. Background As marketing manager, your task is to successfully introduce Cow Power into the marketplace. Once you have determined a target demographic and a product design, you will give the product a test release in Paterson , New Jersey before distributing it more widely. Milk products of this type will need to appeal to children as well as the parents that usually make purchases on their behalf. A competitor is planning a similar line of flavored milk, so you will want to choose product attributes that encourage early adoption. Choose a Demographic Your first step is to select a target demographic for Cow Power. Any choice here can be successful, and choosing a target demographic helps focus your marketing efforts.

- ANSWER YOU CHOSE OPTION 2

  • ANSWER Girls You chose to market Cow Power to girls. Branding for Girls What theme do you want to use in order to market to girls?

- ANSWER YOU CHOSE OPTION 3

  • ANSWER Use pretty colors without a specific character theme. This will appeal to a wide range of female consumers. For the branding you chose pretty colors. This was a good choice because it appealed equally to girls and their parents. Colors and Flavors What is a good choice for the form of the product? Your goal is to select attributes which will support a high rate of adoption and product success.

- ANSWER YOU CHOSE OPTION 1

  • ANSWER The milk should have both flavoring and coloring. Consumers are more likely to buy Cow Power if it has significant advantages over regular milk. You chose to give the product flavoring and coloring. This was a good choice because it maximized

This was a wise choice because it gave you the chance to catch any issues that might cause adoption rates to decline before releasing the product. Successful Product Cow Power continues to sell well. You decide to release the product widely, and sales stay high.

  • ANSWER Chapter 6 Simulation: B2B
  • ANSWER - You earned 93 percent. Date: 31 August 2016 SIMULATION TITLE: Business-to-Business Markets SIMULATION DESCRIPTION: Small-business Curtis Precision Equipment must both purchase supplies for the companys jewelry-cleaning kits and sell these kits to retailers. In this scenario, the company must select a vendor to provide components and sell the kits to retailer Swazzi. The user must evaluate suppliers and select suppliers, then contact and manage relations with Swazzi. Background You have a dual role at your small company, Curtis Precision Equipment as a purchasing agent for the supplies that go into creating Curtis consumer jewelry-cleaning kits, and also as a marketer selling these jewelry cleaning kits to retailers. You have two major goals: to select a vendor to provide components for Curtis jewelry-cleaning kits, and to sell the jewelry-cleaning kits to the Swazzi chain of clothing stores. Your tasks as a buyer include: deciding the most important criteria for identifying suppliers; selecting a supplier or suppliers; and deciding whether to continue with a suppliers service based on their performance. Your tasks as a marketer include: making contact with Swazzi, selecting an appropriate marketing approach for appealing to Swazzi; and adequately managing production problems in order to keep Swazzi satisfied as a client. Background For the past twenty years, Curtis purchased its jewelry-cleaning kit components from Evans Suppliers, a local company that recently went out of business. As a recent hire to Curtis, you are excited about the opportunity to search for suppliers using modern tools that will allow you to search throughout the country and even outside it for the best vendors. First Steps What should be your first step?

- ANSWER YOU CHOSE OPTION 2

  • ANSWER Explore the priorities within your own company, and find out what the Curtis stakeholders, e.g., manufacturing, marketing, need from a vendor. You decided that your first step should be to explore the needs within your own company. This was the best choice. You would need to know what the priorities and needs for Curtis stakeholders are before you can begin to evaluate vendors. Company Needs You talk to the stakeholders within Curtis about their needs. They agree that they want the highest possible quality, at the lowest possible cost, and extremely fast delivery. What is your response?

- ANSWER YOU CHOSE OPTION 1

  • ANSWER Accept their request. You decided to accept the stakeholders request for the highest possible quality, at the lowest possible cost, and extremely fast delivery. This was not a good choice, as it would be unrealistic to find all three qualities in the same vendor. Instead, you would need to know which qualities are most important and find the vendor that can best match your needs. Potential Vendors Using the information youve been given, you narrow the list of potential vendors down to three. Which is the best choice?

- ANSWER YOU CHOSE OPTION 1

  • ANSWER Vendor #1: Cheap and high-quality, but not always on time You chose Vendor #1. This was the best choice, as it agreed with your stakeholders priorities. Single or Multiple Suppliers Although you have chosen Vendor #1 as your primary vendor, you must decide if this vendor alone can meet your companys needs, or if you should have multiple suppliers. Each option has its benefits and drawbacks.

- ANSWER YOU CHOSE OPTION 1

  • ANSWER Use Vendor #1 only. You chose to work only with Vendor #1. Choosing a Contact at Swazzi Now that you have the supplier of the components for your jewelry-cleaning kits lined up, you move on to your job of selling these kits to Swazzi. How should you begin?

- ANSWER YOU CHOSE OPTION 3

  • ANSWER Find out who is in charge of recommending purchases at Swazzi. You decided to find out who is in charge of recommending purchases. This was the best choice, as you need to work with someone who could make the decision to buy Curtis jewelry-cleaning kits. Swazzi Contact You learn that Swazzis purchases are recommended by Victoria, manager of the jewelry and accessories division. You decide to make her your point of contact. Contacting Swazzi You arrange a call with Victoria. How should you open the discussion?